Q3 2025 Bjorn Borg AB Earnings Call Transcript

Nov 14, 2025 / 07:10 AM GMT

Release Date Price: kr26

Transcript

Key Points

Positve

Bjorn Borg AB (FRA:6BB) achieved a record sales quarter, surpassing 300 million SEK, indicating strong market performance.
The company's sports apparel collection continues to drive growth, with a 24% increase in the quarter and over 20% growth for the full year.
Gross profit and EBIT have improved compared to the previous year, showcasing enhanced financial performance.
The brand's presence in Germany is strengthening, with sales to German consumers up by 26%, despite overall market challenges.
Bjorn Borg AB (FRA:6BB) is successfully managing a multi-channel strategy, with wholesale showing double-digit growth and e-commerce maintaining a strong share of business.

Negative

The German market is facing challenges due to declining sales through Zalando, requiring better management of discounts and distribution channels.
E-commerce growth has slowed, partly due to a more selective approach to discounts and changes in digital marketing strategies.
The footwear collection underperformed, necessitating increased focus and improvement to become a growth engine.
Retail store closures have been ongoing, although the company plans to stabilize and potentially expand its retail presence in the future.
Distributors are struggling, with Norway experiencing a decline, highlighting the need for better performance in this area.

Refinitiv StreetEvents Event Transcript
E D I T E D V E R S I O N

BORG.ST - Bjorn Borg AB
Q3 2025 Bjorn Borg AB Earnings Call
Nov 14, 2025 / 07:10AM GMT

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Presentation
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Good morning, everyone. It's Friday. Not only is the weather beautiful and it's time for our compulsory sports hour in about a few hours, it's also time to present our Q3 results and we're super happy to share with you that our sports apparel collection continues to drive growth. So of course, as you probably recall or remember, I've been talking about this now for many quarters in a row.

The whole dream with Bjorn Borri is to transition this in the past beautiful men's underwear brand into a bigger arena to build a sports fashion brand, and with that, of course, growing, but more than that, also inspiring people that if you should give something to yourself today, it's to move. Whether it's walking to the office, taking the bike, or doing

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