Q2 2025 Bjorn Borg AB Earnings Call Transcript
Key Points
- Bjorn Borg AB (FRA:6BB) reported a 26% growth in its own e-commerce segment, indicating strong market share gains.
- Sports Apparel sales increased by 45% in the quarter, showcasing robust growth in a challenging market.
- The company achieved a 6% top-line growth, with currency-neutral sales exceeding 10%, driven by wholesale and e-commerce.
- Bjorn Borg AB (FRA:6BB) maintained a strong brand position, ranking third in consumer consideration in key markets, only behind Nike and Adidas.
- The company has a strong financial position with increasing profits, despite a challenging market environment.
- Gross margin declined due to a combination of factors, including product and category mix, and increased clearance activities.
- Retail operations are declining as the company closes stores, with comparable store sales down by 6%.
- Footwear sales decreased in the quarter, attributed to non-comparable numbers from the previous year.
- Net income slightly declined due to FX revaluation and hedging impacts.
- The company faces pricing pressure, particularly in its D2C channels, due to increased discounts to drive growth.
Good morning, guys, and welcome to our Q2 presentation. Beautiful Friday. We're at Bjorn Borg are getting ready for the midnight run tomorrow. You should join us if you can. So we're partnering up with Midnattsloppet. And so tomorrow, in Stockholm, more than 30,000 runners will be wearing a beautiful Diva Pink Borg tee. And of course, everyone working for Bjorn Borg is doing the run as well. But enough of that.
Looking at Q2, I think the clear highlights obviously is that our Sports Apparel and our own e-com is continuing to perform exceptionally well. So own e-com, growing 26% in the quarter, benchmarking that against competitors, we're clearly taking market shares. The growth is spread across almost all of our markets. So that's very, very reassuring. And of course, a clear sign that the brand is getting stronger and stronger and stronger. And of course, a combination with a very strong product offering, of course, is the reason for this very strong growth and, of course, together with a great team that is managing our e-com business.
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