Q1 2026 Bjorn Borg AB Earnings Call Transcript

Apr 29, 2026 / 06:30 AM GMT

Release Date Price: kr26

Transcript

Key Points

Positve

Bjorn Borg AB (STU:6BB) reported a record quarter with sales exceeding 300 million, marking a 7% increase, and over 10% growth when adjusted for currency.
The company achieved a 37% increase in operating profit compared to the previous year, reaching 47 million.
The sports apparel category continues to show strong performance with double-digit growth for the 15th consecutive quarter.
The company's gross margin improved by four points to 54%, attributed to strong performance in high-margin categories like underwear.
Bjorn Borg AB (STU:6BB) has successfully expanded its brand presence in Germany, with brand strength increasing by 500% in the market.

Negative

Footwear sales declined by 20% during the quarter, indicating challenges in this product category.
The Benelux markets experienced a decline, primarily due to underperformance in the footwear category.
Own retail sales declined significantly by 29%, with comparable store sales also down by 8%.
The company's e-commerce growth slowed to single digits, which is below their expectations.
Consumer confidence is decreasing in key markets like Sweden and Germany, posing potential challenges for future growth.

Refinitiv StreetEvents Event Transcript
E D I T E D V E R S I O N

BORG.ST - Bjorn Borg AB
Q1 2026 Bjorn Borg AB Earnings Call
Apr 29, 2026 / 06:30AM GMT

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Presentation
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Unidentified_1 [1]
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Good morning and welcome to our Q1 2026 report.

It's a beautiful Wednesday morning and that's not the only thing that is beautiful this morning. It's also our first quarter. So of course, it's always good to read your own quotes. But to summarize the quarter.

SportsR power growth continues. Now we've been growing double-digit for 15 consecutive quarters.

This is also our 20.

Quarter with sales growth. So, of course, we look back at a very strong journey and never before have we started a year stronger with both record sales and a very strong operating margin, increasing 37% versus last year. So 1 million, so that's a record quarter. Super good, plus 7%, the currency neutral, it's just above 10%, the gross

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