Adtraction Group AB (OSTO:ADTR)
kr 41 -0.70 (-1.68%) Market Cap: 680.89 Mil Enterprise Value: 567.66 Mil PE Ratio: 0 PB Ratio: 3.73 GF Score: 81/100

Q2 2026 Adtraction Group AB Earnings Call Transcript

Jul 22, 2026 / 09:00AM GMT
Release Date Price: kr39.2 (-3.45%)

Key Points

Positve
  • Adtraction Group AB (OSTO:ADTR) reported a 19% growth in net sales, with most of this growth being organic.
  • The company achieved an 18% increase in gross profit, marking the best second-quarter ever in terms of gross profit.
  • The finance and e-commerce sectors both showed strong growth, with finance Sweden being a significant contributor.
  • The Bundler project experienced over 200% growth year-on-year, indicating its potential impact on the group's total numbers.
  • Adtraction Group AB (OSTO:ADTR) has a strong cash position of SEK112.4 million, despite a negative cash flow for the quarter.
Negative
  • Cash flow from operations was negative at SEK3 million, attributed to seasonal weakness.
  • The company incurred non-recurring costs of SEK3.4 million due to organizational changes in Denmark and the UK.
  • There was a need to increase salaries for UK employees, adding SEK0.4 million to quarterly costs.
  • The EBITDA margin was 3.5%, which is in line with the previous year but below expectations due to increased costs.
  • The Spanish and Swiss markets showed negative growth rates, impacting overall European growth figures.
Simon Gustafson
Adtraction Group AB - Chief Executive Officer, Managing Director

Thank you everyone for joining. I think that the second-quarter shows us two important things. The first thing is that partner marketing is a great business model that delivers value and growth to partners and brands, and also that the model keeps evolving.

The second thing is that attraction is a company that can deliver not only profitability and cash flow. But also attractive growth rates. So let us look into the second-quarter. As usual, if you have any questions, please post them in the chat box. So the short story of the second-quarter is this.

Sales grew by close to 20%. Gross profit grew by 18% and this is the third consecutive quarter of growth. This growth is mainly organic. Of course, there is a contribution from Affiliate Future, but the bulk of this growth is organic growth. Extra good is that both finance and e-commerce are growing. We haven't seen that in a while, so it's very satisfying to see that development.

EBITDA grow by 17% and typically we would expect a higher EBITDA

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