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Market cap is the total market value to buy the whole company. It is equal to the share price times the number of Shares Outstanding (EOP). Adtraction Group AB's share price for the quarter that ended in Mar. 2026 was kr32.4. Adtraction Group AB's Shares Outstanding (EOP) for the quarter that ended in Mar. 2026 was 17 Mil. Therefore, Adtraction Group AB's market cap for the quarter that ended in Mar. 2026 was kr538 Mil.
Adtraction Group AB's quarterly market cap
increased
from Sep. 2025 (kr497 Mil) to Dec. 2025 (kr515 Mil) and
increased
from Dec. 2025 (kr515 Mil) to Mar. 2026 (kr538 Mil).
Adtraction Group AB's annual market cap
declined
from Dec. 2023 (kr737 Mil) to Dec. 2024 (kr566 Mil) and
declined
from Dec. 2024 (kr566 Mil) to Dec. 2025 (kr515 Mil).
Enterprise Value is the theoretical takeover price. It is more comprehensive than market capitalization (market cap), which only includes common equity. Enterprise Value is calculated as the market cap plus debt and minority interest and preferred shares, minus total cash and cash equivalents. Adtraction Group AB's Enterprise Value for Today is kr480 Mil.
Adtraction Group AB (OSTO:ADTR) Market Cap Explanation
Market cap is not the real price you pay for a company. If you buy the company and become its owner, you become the owner of the cash the company has, and you also assume the companys debt. The real price you pay is the Enterprise Value.
Warren Buffett uses the ratio of total market cap of all public traded companies over GDP to measure if the market is expensive. As of April 2012, the US total market cap is about $14.7 trillion, while the US GDP is about $15 trillion. The market was modestly overvalued.
Adtraction Group AB Market Cap Related Terms
Adtraction Group AB Market Cap Historical Data
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The historical data trend for Adtraction Group AB's Market Cap can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Adtraction Group AB's Market Cap, along with its competitors' market caps and Market Cap data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Adtraction Group AB Market Cap vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Adtraction Group AB's Market Cap distribution charts can be found below:
* The bar in red indicates where Adtraction Group AB's Market Cap falls into.
Market cap is the short version of market capitalization. It is the total market value to buy the whole company. It is equal to the share price times the number of shares outstanding.
Adtraction Group AB's Market Cap for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Adtraction Group AB (OSTO:ADTR) has a Market Cap of kr614 Mil as of Jul. 15, 2026. Market cap equals the total value of a company's shares: price times shares outstanding. View historical data on Adtraction Group AB and its competitors. According to the industry distribution chart, Adtraction Group AB ranks #478 out of 1041 companies in the Media - Diversified industry, placing it in the top 45.9%.
Is Adtraction Group AB's Market Cap too high?
Adtraction Group AB's current Market Cap is kr614 Mil. Based on the distribution chart, Adtraction Group AB ranks #478 out of 1041 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Adtraction Group AB has a GF Score™ of 84/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Adtraction Group AB's Market Cap compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Adtraction Group AB ranks #478 out of 1041 companies for Market Cap. This puts Adtraction Group AB in the upper half of its industry. The industry median Market Cap is 50.73. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Market Cap for a Media - Diversified company?
The median Market Cap among Media - Diversified companies is 50.73, based on 1,041 companies in the industry. Companies in the top quartile (top 25%) have a Market Cap significantly above this median, while those in the bottom quartile fall well below. However, Market Cap should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Market Cap mean?
A high Market Cap can signal that a stock is expensive relative to its fundamentals. Market cap equals the total value of a company's shares: price times shares outstanding. View historical data on Adtraction Group AB and its competitors. For the Media - Diversified industry, the median Market Cap is 50.73 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Adtraction Group AB's current Market Cap is kr614 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Adtraction Group AB stock overvalued right now?
Based on GuruFocus' analysis, Adtraction Group AB (OSTO:ADTR) is currently considered Fairly Valued. The stock's GF Value™ is kr34.57, compared to a current price of kr37.00 — trading 7% above its estimated fair value. The current Market Cap is kr614 Mil. Adtraction Group AB's overall GF Score™ is 84/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Market Cap calculated?
Market Cap is calculated from a company's financial statements. For Adtraction Group AB (OSTO:ADTR), the current Market Cap is kr614 Mil as of Jul. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Adtraction Group AB (OSTO:ADTR) Overvalued in 2026?
Based on GuruFocus' analysis, Adtraction Group AB stock appears to be overvalued.
The current stock price of kr37.00 is trading 7% above its estimated GF Value™ of kr34.57.
GuruFocus considers Adtraction Group AB to be Fairly Valued.
Key valuation signals for OSTO:ADTR:
Market Cap: kr614 Mil
GF Value™: kr34.57 vs. price of kr37.00 (7% above fair value)
No single metric tells the full story. See the OSTO:ADTR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Adtraction Group AB is a full-service partner marketing platform, helping brands across multiple industries attract new customers, while helping partners monetise content and traffic. With a user-friendly platform, Adtraction connects brands with a diverse range of marketing partners, ranging from content sites, influencers, affiliates, mobile apps and comparison sites.
84GF Score
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Market Cap is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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