Banque Saudi Fransi SJSC 2030 Strategy Session Transcript
(audio in progress) members of the senior management team will be attending a number of regional and international conferences commencing at the end of March, which will provide further opportunities for continued engagement and dialogue. I hope today will give you the information, the data, and the insights to know BSF to know us more and to share our excitement about the future. Without further ado, I'll hand it over to our CEO, Bader Alsalloom.
Thank you, Yasminah, and a very warm welcome to everyone on the call. Looking back, we launched our LEAP strategy back in 2019, which was followed by a refresh to align the strategy with pre-COVID market realities. In 2022, we led the refocus of our strategy amidst the evolving global market, its Region 2030 acceleration, and geopolitical and economic uncertainties. We concluded our strategy cycle in 2025 and have successfully delivered more than a 2% increase in our key
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