Ulta Beauty (MIL:1ULTA) Beta: N/A (As of Aug. 02, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MIL:1ULTA Ulta Beauty Inc MIL:1ULTA
30 GF Score
Price €441.30
GF Value €483.89
Valuation Fairly Valued
! 2 Warning Signs
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What is Ulta Beauty Beta?

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-08-02), Ulta Beauty's Beta is Not available.

Ulta Beauty  (MIL:1ULTA) Beta Explanation

Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.

Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)

Ulta Beauty Beta Related Terms

Ulta Beauty Beta Historical Data

* Premium members only.

The historical data trend for Ulta Beauty's Beta can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Ulta Beauty Beta Chart

Ulta Beauty Annual Data
Trend Jan17 Jan18 Jan19 Jan20 Jan21 Jan22 Jan23 Jan24 Jan25 Jan26
Beta
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

Ulta Beauty Quarterly Data
Jul21 Oct21 Jan22 Apr22 Jul22 Oct22 Jan23 Apr23 Jul23 Oct23 Jan24 Apr24 Jul24 Oct24 Jan25 Apr25 Jul25 Oct25 Jan26 Apr26
Beta Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00
MIL:1ULTA
30GF Score
Ulta Beauty Inc MIL:1ULTA
Beta is just one metric. See GF Score™, valuation, warning signs, and more.
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Ulta Beauty Beta Calculation

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.

Is Ulta Beauty (MIL:1ULTA) Overvalued in 2026?

Based on GuruFocus' analysis, Ulta Beauty stock appears to be undervalued. The current stock price of €441.30 is trading 8.8% below its estimated GF Value™ of €483.89. GuruFocus considers Ulta Beauty to be Fairly Valued.

Key valuation signals for MIL:1ULTA:

  • Beta: N/A
  • GF Value™: €483.89 vs. price of €441.30 (8.8% below fair value)
  • GF Score™: 30/100 with 2 warning signs

No single metric tells the full story. See the MIL:1ULTA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Ulta Beauty Business Description

Address 1000 Remington Boulevard, Suite 120, Bolingbrook, IL, USA, 60440
Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 freestanding stores. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland) and has franchised stores in Mexico, and a joint venture in the Middle East. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
30GF Score

Get the complete analysis for MIL:1ULTA

Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€441.30
Price
€483.89
GF Value