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Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-07-16), Sunnic Technology & Merchandise's Beta is 0.5645.
Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.
Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
Sunnic Technology & Merchandise Beta Related Terms
Sunnic Technology & Merchandise Beta Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Electronics & Computer Distribution subindustry, Sunnic Technology & Merchandise's Beta, along with its competitors' market caps and Beta data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sunnic Technology & Merchandise Beta vs Hardware Industry
For the Hardware industry and Technology sector, Sunnic Technology & Merchandise's Beta distribution charts can be found below:
* The bar in red indicates where Sunnic Technology & Merchandise's Beta falls into.
Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.
Sunnic Technology & Merchandise (ROCO:3360) has a Beta of 0.5645 as of Jul. 16, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Sunnic Technology & Merchandise and its competitors.
Is Sunnic Technology & Merchandise's Beta too high?
Sunnic Technology & Merchandise's current Beta is 0.5645. Overall, Sunnic Technology & Merchandise has a GF Score™ of 55/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Sunnic Technology & Merchandise's Beta compare to SNX and ARW?
Sunnic Technology & Merchandise's Beta of 0.5645 can be compared against companies in the Hardware industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for a Hardware company?
A good Beta depends on the Hardware industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Sunnic Technology & Merchandise and its competitors. Sunnic Technology & Merchandise's current Beta is 0.5645. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sunnic Technology & Merchandise stock overvalued right now?
Based on GuruFocus' analysis, Sunnic Technology & Merchandise (ROCO:3360) is currently considered Significantly Overvalued. The stock's GF Value™ is NT$13.53, compared to a current price of NT$20.75 — trading 53.4% above its estimated fair value. The current Beta is 0.5645. Sunnic Technology & Merchandise's overall GF Score™ is 55/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For Sunnic Technology & Merchandise (ROCO:3360), the current Beta is 0.5645 as of Jul. 16, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sunnic Technology & Merchandise (ROCO:3360) Overvalued in 2026?
Based on GuruFocus' analysis, Sunnic Technology & Merchandise stock appears to be overvalued.
The current stock price of NT$20.75 is trading 53.4% above its estimated GF Value™ of NT$13.53.
GuruFocus considers Sunnic Technology & Merchandise to be Significantly Overvalued.
Key valuation signals for ROCO:3360:
Beta: 0.5645
GF Value™: NT$13.53 vs. price of NT$20.75 (53.4% above fair value)
No single metric tells the full story. See the ROCO:3360 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sunnic Technology & Merchandise Business Description
Sunnic Technology & Merchandise Inc is engaged in the dealership and distribution of electronic parts and components, production equipment, technology solutions integration and marketing, product manufacturing technique counseling and consultation, product sales and marketing, and after-sales technical service. The operating activities are all related to research and development, manufacturing, and sales of semiconductors, electronic parts and components, and factory automation equipment. Geographically, it operates in Taiwan, China, and Others, with the majority of the revenue deriving from China.
55GF Score
Get the complete analysis for ROCO:3360
Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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