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Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-07-31), Saudi Marketing Co's Beta is 1.3104.
Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.
Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
Saudi Marketing Co Beta Related Terms
Saudi Marketing Co Beta Historical Data
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The historical data trend for Saudi Marketing Co's Beta can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Department Stores subindustry, Saudi Marketing Co's Beta, along with its competitors' market caps and Beta data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Saudi Marketing Co Beta vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Saudi Marketing Co's Beta distribution charts can be found below:
* The bar in red indicates where Saudi Marketing Co's Beta falls into.
Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.
Saudi Marketing Co (SAU:4006) has a Beta of 1.3104 as of Jul. 31, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Saudi Marketing Co and its competitors.
Is Saudi Marketing Co's Beta too high?
Saudi Marketing Co's current Beta is 1.3104. Overall, Saudi Marketing Co has a GF Score™ of 74/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Saudi Marketing Co's Beta compare to DDS?
Saudi Marketing Co's Beta of 1.3104 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for a Retail - Cyclical company?
A good Beta depends on the Retail - Cyclical industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Saudi Marketing Co and its competitors. Saudi Marketing Co's current Beta is 1.3104. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Saudi Marketing Co stock overvalued right now?
Based on GuruFocus' analysis, Saudi Marketing Co (SAU:4006) is currently considered Possible Value Trap. The stock's GF Value™ is ﷼20.95, compared to a current price of ﷼12.44 — trading 40.6% below its estimated fair value. The current Beta is 1.3104. Saudi Marketing Co's overall GF Score™ is 74/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For Saudi Marketing Co (SAU:4006), the current Beta is 1.3104 as of Jul. 31, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Saudi Marketing Co (SAU:4006) Overvalued in 2026?
Based on GuruFocus' analysis, Saudi Marketing Co stock appears to be undervalued.
The current stock price of ﷼12.44 is trading 40.6% below its estimated GF Value™ of ﷼20.95.
GuruFocus considers Saudi Marketing Co to be Possible Value Trap.
Key valuation signals for SAU:4006:
Beta: 1.3104
GF Value™: ﷼20.95 vs. price of ﷼12.44 (40.6% below fair value)
No single metric tells the full story. See the SAU:4006 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Saudi Marketing Co operates stores. The farm markets include a wide products and varieties of fresh products, consumer goods, and household items. It operates in three reportable segments: The retail segment- this segment includes sale of goods to customers commonly at the store checkout for the sales via the Group's stores. The household segment- this segment includes sale of goods to the wholesale customers. The entertainment service segment- this segment includes services provided by operating kids play grounds "Adventure World". Key revenue is generated from Retail segment.
74GF Score
Get the complete analysis for SAU:4006
Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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