Conversant (FRA:VCK) Cash And Cash Equivalents : €51.3 Mil (As of Sep. 2014)

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What is Conversant Cash And Cash Equivalents?

Conversant's quarterly cash and cash equivalents declined from Mar. 2014 (€65.39 Mil) to Jun. 2014 (€61.51 Mil) but then stayed the same from Jun. 2014 (€61.51 Mil) to Sep. 2014 (€51.26 Mil).

Conversant's annual cash and cash equivalents increased from Dec. 2011 (€88.67 Mil) to Dec. 2012 (€104.12 Mil) but then declined from Dec. 2012 (€104.12 Mil) to Dec. 2013 (€59.36 Mil).

Conversant Cash And Cash Equivalents Historical Data

The historical data trend for Conversant's Cash And Cash Equivalents can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Conversant Cash And Cash Equivalents Chart

Conversant Annual Data

Trend

Dec04

Dec05

Dec06

Dec07

Dec08

Dec09

Dec10

Dec11

Dec12

Dec13

Cash And Cash Equivalents

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108.73

146.90

88.67

104.12

59.36

Conversant Quarterly Data
	Dec09	Mar10	Jun10	Sep10	Dec10	Mar11	Jun11	Sep11	Dec11	Mar12	Jun12	Sep12	Dec12	Mar13	Jun13	Sep13	Dec13	Mar14	Jun14	Sep14
Cash And Cash Equivalents	Get a 7-Day Free Trial															40.78	59.36	65.39	61.51	51.26

Conversant Cash And Cash Equivalents Calculation

Cash and cash equivalents are the most liquid assets on the balance sheet. Cash equivalents are assets that are readily convertible into cash, such as money market holdings, short-term government bonds or Treasury bills, marketable securities and commercial paper.

Conversant (FRA:VCK) Cash And Cash Equivalents Explanation

A high number means either:

1) The company has competitive advantage generating lots of cash

2) Just sold a business or bonds (not necessarily good)

A low stockpile of cash usually means poor to mediocre economics.

There are 3 ways to create large cash reserve.

1) Sell new bonds or equity to public

2) Sell business or asset

3) It has an ongoing business generating more cash than it burns (usually means durable competitive advantage)

When a company is suffering a short term problem, Buffett looks at cash or marketable securities to see whether it has the financial strength to ride it out.

Important: Lots of cash and marketable securities + little debt = good chance that the business will sail on through tough times.

Test to see what is creating cash by looking at past 7 yrs of balance sheets. This will reveal how the cash was created.

Be Aware

Depreciation estimates make the calculation of net income susceptible to management's accounting choices. These choices can be either overly aggressive or overly conservative.

Conversant Cash And Cash Equivalents Related Terms

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Conversant (FRA:VCK) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Conversant Inc (FRA:VCK) » Definitions » Cash And Cash Equivalents

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Traded in Other Exchanges

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Address

Website

http://www.conversantmedia.com

Conversant Inc, formerly known as Valueclick Inc. The Company and its subsidiaries offers digital marketing services across its Affiliate Marketing and Media segments. In affiliate marketing, a website or mobile publisher joins an advertiser's affiliate marketing program and agrees to distribute the advertiser's offers in exchange for commissions on sales or leads generated. The publisher places the advertiser's display advertisements or text links on their website or mobile website, in email campaigns, or in search listings, and receives a commission from the advertiser only when a visitor takes an agreed-upon action, such as making a purchase on the advertiser's website. Advertisers upload their offers onto its system, making them available for placement by affiliates. The Companys affiliate marketing services are structured to deliver an exceptional level of experience, expertise and strategic support to advertisers. Dedicated teams are focused on technical support, network quality and account services to work with advertisers as strategic partners in managing their affiliate programs. The Company offers its clients the option to choose the level of service that fits their needs, ranging from full program management to network access. The Companys media solutions enable marketers to deliver personalized communications and are designed for flexibility based on each brands specific needs. Its media solutions also include a suite of ad serving and analytics tools designed to improve marketing effectiveness through precise ad execution and data collection: the Conversant Tag Manager, which streamlines the collection of website data; Conversant Data Collection & Management, which unites marketing data from across digital channels; and the ConversantTM Ad Server, which executes, reports and optimizes ad campaigns across digital channels. The Company markets its products and services primarily through direct marketing, print advertising and online advertising throughout the year.

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