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Conversant (FRA:VCK) Property, Plant and Equipment : €21.3 Mil (As of Sep. 2014)


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What is Conversant Property, Plant and Equipment?

Conversant's quarterly net PPE increased from Mar. 2014 (€19.8 Mil) to Jun. 2014 (€21.3 Mil) but then declined from Jun. 2014 (€21.3 Mil) to Sep. 2014 (€21.3 Mil).

Conversant's annual net PPE increased from Dec. 2011 (€15.2 Mil) to Dec. 2012 (€22.1 Mil) but then declined from Dec. 2012 (€22.1 Mil) to Dec. 2013 (€20.4 Mil).


Conversant Property, Plant and Equipment Historical Data

The historical data trend for Conversant's Property, Plant and Equipment can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Conversant Property, Plant and Equipment Chart

Conversant Annual Data
Trend Dec04 Dec05 Dec06 Dec07 Dec08 Dec09 Dec10 Dec11 Dec12 Dec13
Property, Plant and Equipment
Get a 7-Day Free Trial Premium Member Only Premium Member Only 7.73 9.39 15.16 22.11 20.44

Conversant Quarterly Data
Dec09 Mar10 Jun10 Sep10 Dec10 Mar11 Jun11 Sep11 Dec11 Mar12 Jun12 Sep12 Dec12 Mar13 Jun13 Sep13 Dec13 Mar14 Jun14 Sep14
Property, Plant and Equipment Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 21.84 20.44 19.78 21.31 21.28

Conversant Property, Plant and Equipment Calculation

Property, Plant and Equipment (PPE) are the fixed assets of the companyFixed assets are also known as non-current assets.

Property, plant, and equipment includes assets that will - in the normal course of business - neither be used up in the next year nor will become a part of any product sold to customers.

Some of the most common parts of property, plant, and equipment are:


Land
Buildings (and leasehold improvements)
Transportation equipment
Manufacturing equipment
Office equipment
Office furniture

Companies with lots of property, plant, and equipment often have special categories. For example, railroad property includes:


Track
Ties
Ballast
Bridges
Tunnels
Signals
Locomotives
Freight Cars

There is often a note in the financial statements - found in a company's 10-K - that will explain the different categories of property a company owns.

The market value of property, plant, and equipment can differ tremendously from the book value of property, plant, and equipment.

For example, when Berkshire Hathaway liquidated its textile mills, it had to pay the buyers of the company's manufacturing equipment to haul the equipment away. That property, plant, and equipment was literally worth less than zero. On the other hand, some companies own thousands of acres of land.

All property, plant, and equipment other than land is depreciated. Land is never depreciated. However, land is not marked up to market value either. Under Generally Accepted Accounting Principles (GAAP), land is shown on the balance sheet at cost.

The property, plant, and equipment line shown on the balance sheet is usually net property, plant, and equipment. This means it is the cost of the property, plant, and equipment less accumulated depreciation.


Conversant  (FRA:VCK) Property, Plant and Equipment Explanation

A company with durable competitive advantage doesn't need to constantly upgrade its equipment to stay competitive. The company replaces when it wears out. On the other hand, a company without any advantages must replace to keep pace.

Difference between a company with a moat and one without is that the company with the competitive advantage finances new equipment through internal cash flows, whereas the no advantage company requires debt to finance.

Producing a consistent product that doesn't change equates to consistent profits. There is no need to upgrade plants which frees up cash for other ventures. Think Coca Cola, Johnson & Johnson etc.


Conversant Property, Plant and Equipment Related Terms

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Conversant (FRA:VCK) Business Description

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Conversant Inc, formerly known as Valueclick Inc. The Company and its subsidiaries offers digital marketing services across its Affiliate Marketing and Media segments. In affiliate marketing, a website or mobile publisher joins an advertiser's affiliate marketing program and agrees to distribute the advertiser's offers in exchange for commissions on sales or leads generated. The publisher places the advertiser's display advertisements or text links on their website or mobile website, in email campaigns, or in search listings, and receives a commission from the advertiser only when a visitor takes an agreed-upon action, such as making a purchase on the advertiser's website. Advertisers upload their offers onto its system, making them available for placement by affiliates. The Companys affiliate marketing services are structured to deliver an exceptional level of experience, expertise and strategic support to advertisers. Dedicated teams are focused on technical support, network quality and account services to work with advertisers as strategic partners in managing their affiliate programs. The Company offers its clients the option to choose the level of service that fits their needs, ranging from full program management to network access. The Companys media solutions enable marketers to deliver personalized communications and are designed for flexibility based on each brands specific needs. Its media solutions also include a suite of ad serving and analytics tools designed to improve marketing effectiveness through precise ad execution and data collection: the Conversant Tag Manager, which streamlines the collection of website data; Conversant Data Collection & Management, which unites marketing data from across digital channels; and the ConversantTM Ad Server, which executes, reports and optimizes ad campaigns across digital channels. The Company markets its products and services primarily through direct marketing, print advertising and online advertising throughout the year.

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