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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Churn Rate %, also known as the rate of attrition or customer churn, is a measure of the percentage of customers who stop doing business with the company over a specific period.
TELUS's Churn Rate % for the quarter that ended in Mar. 2026 was 1.35%
, which is higher than
0.00% for the pervious quarter ended in Dec. 2025.
TELUS's Churn Rate % for the annual that ended in Dec. 2025 was 1.17%
, which is lower than
1.20% for the pervious year ended in Dec. 2024.
The historical rank and industry rank for TELUS's Churn Rate % or its related term are showing as below:
TU's Churn Rate % is not ranked *
in the Telecommunication Services industry.
Industry Median: * Ranked among companies with meaningful Churn Rate % only.
The churn rate, also known as the rate of attrition or customer churn, is the rate at which customers stop doing business with the company. It is most commonly expressed as the percentage of service subscribers who discontinue their subscriptions within a given time period.
TELUS Churn Rate % Related Terms
TELUS Churn Rate % Historical Data
* Premium members only.
The historical data trend for TELUS's Churn Rate % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Telecom Services subindustry, TELUS's Churn Rate %, along with its competitors' market caps and Churn Rate % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
TELUS (TU) has a Churn Rate % of 1.35% as of Mar. 2026. Churn Rate is the rate at which customers stop doing business with the company. View historical data on TELUS and its competitors.
Is TELUS's Churn Rate % too high?
TELUS's current Churn Rate % is 1.35%. Overall, TELUS has a GF Score™ of 58/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does TELUS's Churn Rate % compare to VZ and TMUS?
TELUS's Churn Rate % of 1.35% can be compared against companies in the Telecommunication Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Churn Rate % for a Telecommunication Services company?
A good Churn Rate % depends on the Telecommunication Services industry context. However, Churn Rate % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Churn Rate % mean?
A high Churn Rate % can signal that a stock is expensive relative to its fundamentals. Churn Rate is the rate at which customers stop doing business with the company. View historical data on TELUS and its competitors. TELUS's current Churn Rate % is 1.35%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is TELUS stock overvalued right now?
Based on GuruFocus' analysis, TELUS (TU) is currently considered Possible Value Trap. The stock's GF Value™ is $15.32, compared to a current price of $9.56 — trading 37.6% below its estimated fair value. The current Churn Rate % is 1.35%. TELUS's overall GF Score™ is 58/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Churn Rate % calculated?
Churn Rate % is calculated from a company's financial statements. For TELUS (TU), the current Churn Rate % is 1.35% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is TELUS (TU) Overvalued in 2026?
Based on GuruFocus' analysis, TELUS stock appears to be undervalued.
The current stock price of $9.56 is trading 37.6% below its estimated GF Value™ of $15.32.
GuruFocus considers TELUS to be Possible Value Trap.
Key valuation signals for TU:
Churn Rate %: 1.35%
GF Value™: $15.32 vs. price of $9.56 (37.6% below fair value)
No single metric tells the full story. See the TU stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Telus is one of the Big Three wireless service providers in Canada, with over 10 million mobile phone subscribers nationwide constituting almost 30% of the total market. It is the incumbent local exchange carrier in the western Canadian provinces of British Columbia and Alberta, where it provides internet, television, and landline phone services. It also has a small wireline presence in eastern Quebec. Mostly because of recent acquisitions, more than 20% of Telus' sales now come from nontelecom businesses, most notably in the international business services, health, security, and agriculture industries. The firm has a 55% economic stake in Telus International.
58GF Score
Get the complete analysis for TU
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