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Customer Acquisition Cost (USD) is the cost of winning a customer to purchase a product/service. A lower Customer Acquisition Cost (CAC) is more competitive for e-commerce companies.
The historical rank and industry rank for Alibaba Group Holding's Customer Acquisition Cost (USD) or its related term are showing as below:
LIM:BABAUS's Customer Acquisition Cost (USD) is not ranked *
in the Retail - Cyclical industry.
Industry Median: * Ranked among companies with meaningful Customer Acquisition Cost (USD) only.
Alibaba Group Holding (LIM:BABAUS) Customer Acquisition Cost (USD) Explanation
Customer Acquisition Cost (USD), CAC, is the cost of convincing a potential customer to buy a product or service. Investors can determine a company’s profitability by looking at the difference between how much money can be extracted from customers and the costs of extracting it. Lower CAC is better since it directly reflects the profitability of a company. CAC can be improved by a successful marketing strategy, targeted advertising and media exposure.
The CAC can be calculated by dividing all the costs spent on acquiring more customers (marketing expenses) by the number of customers acquired in the period the money was spent.
Alibaba Group Holding Customer Acquisition Cost (USD) Related Terms
Alibaba Group Holding Customer Acquisition Cost (USD) Historical Data
* Premium members only.
The historical data trend for Alibaba Group Holding's Customer Acquisition Cost (USD) can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Alibaba Group Holding Customer Acquisition Cost (USD) Chart
What does a Customer Acquisition Cost (USD) of 0.00 mean?
Alibaba Group Holding (LIM:BABAUS) has a Customer Acquisition Cost (USD) of 0.00 as of . 20. Customer Acquisition Cost is is the cost of winning a customer to purchase a product or service. View historical data on Alibaba Group Holding and its competitors.
Is Alibaba Group Holding's Customer Acquisition Cost (USD) too high?
Alibaba Group Holding's current Customer Acquisition Cost (USD) is 0.00. Overall, Alibaba Group Holding has a GF Score™ of 72/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Alibaba Group Holding's Customer Acquisition Cost (USD) compare to PDD and MELI?
Alibaba Group Holding's Customer Acquisition Cost (USD) of 0.00 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Customer Acquisition Cost (USD) for a Retail - Cyclical company?
A good Customer Acquisition Cost (USD) depends on the Retail - Cyclical industry context. However, Customer Acquisition Cost (USD) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Customer Acquisition Cost (USD) mean?
A high Customer Acquisition Cost (USD) can signal that a stock is expensive relative to its fundamentals. Customer Acquisition Cost is is the cost of winning a customer to purchase a product or service. View historical data on Alibaba Group Holding and its competitors. Alibaba Group Holding's current Customer Acquisition Cost (USD) is 0.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Alibaba Group Holding stock overvalued right now?
Based on GuruFocus' analysis, Alibaba Group Holding (LIM:BABAUS) is currently considered Fairly Valued. The stock's GF Value™ is $118.68, compared to a current price of $126.60 — trading 6.7% above its estimated fair value. The current Customer Acquisition Cost (USD) is 0.00. Alibaba Group Holding's overall GF Score™ is 72/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Customer Acquisition Cost (USD) calculated?
Customer Acquisition Cost (USD) is calculated from a company's financial statements. For Alibaba Group Holding (LIM:BABAUS), the current Customer Acquisition Cost (USD) is 0.00 as of . 20. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Alibaba Group Holding (LIM:BABAUS) Overvalued in 2026?
Based on GuruFocus' analysis, Alibaba Group Holding stock appears to be overvalued.
The current stock price of $126.60 is trading 6.7% above its estimated GF Value™ of $118.68.
GuruFocus considers Alibaba Group Holding to be Fairly Valued.
Key valuation signals for LIM:BABAUS:
Customer Acquisition Cost (USD): 0.00
GF Value™: $118.68 vs. price of $126.60 (6.7% above fair value)
No single metric tells the full story. See the LIM:BABAUS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Alibaba is the world's largest online and mobile commerce company as measured by gross merchandise volume. It operates China's online marketplaces, including Taobao (consumer-to-consumer) and Tmall (business-to-consumer). The China retail e-commerce platform is the most valuable cash flow-generating business at Alibaba. Additional revenue sources include China wholesale e-commerce, international retail and wholesale e-commerce, local consumer services, travel services, cloud computing, digital media and entertainment, Cainiao logistics services, and other businesses.
72GF Score
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Customer Acquisition Cost (USD) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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