Match Group (WBO:MTC2) Customer Acquisition Cost (USD): 0.00 (As of . 20)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

WBO:MTC2 Match Group Inc WBO:MTC2
76 GF Score
Price €37.55
GF Value €32.97
Valuation Modestly Overvalued
! 4 Warning Signs
View Full Analysis

What is Match Group Customer Acquisition Cost (USD)?

Match Group WBO:MTC2 -1.46% 76 Customer Acquisition Cost (USD) is 0.00 as of . 20. GuruFocus rates WBO:MTC2 with a GF Score™ of 76/100 and a GF Value™ of €32.97 (Modestly Overvalued). The stock has 4 warning signs investors should review.

Customer Acquisition Cost (USD) is the cost of winning a customer to purchase a product/service. A lower Customer Acquisition Cost (CAC) is more competitive for e-commerce companies.

The historical rank and industry rank for Match Group's Customer Acquisition Cost (USD) or its related term are showing as below:

WBO:MTC2's Customer Acquisition Cost (USD) is not ranked *
in the Interactive Media industry.
Industry Median:
* Ranked among companies with meaningful Customer Acquisition Cost (USD) only.

Match Group  (WBO:MTC2) Customer Acquisition Cost (USD) Explanation

Customer Acquisition Cost (USD), CAC, is the cost of convincing a potential customer to buy a product or service. Investors can determine a company’s profitability by looking at the difference between how much money can be extracted from customers and the costs of extracting it. Lower CAC is better since it directly reflects the profitability of a company. CAC can be improved by a successful marketing strategy, targeted advertising and media exposure.

The CAC can be calculated by dividing all the costs spent on acquiring more customers (marketing expenses) by the number of customers acquired in the period the money was spent.

Match Group Customer Acquisition Cost (USD) Related Terms

Match Group Customer Acquisition Cost (USD) Historical Data

* Premium members only.

The historical data trend for Match Group's Customer Acquisition Cost (USD) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Match Group Customer Acquisition Cost (USD) Chart


WBO:MTC2
76GF Score
Match Group Inc WBO:MTC2
Customer Acquisition Cost (USD) is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis
Frequently Asked Questions
What does a Customer Acquisition Cost (USD) of 0.00 mean?
Match Group (WBO:MTC2) has a Customer Acquisition Cost (USD) of 0.00 as of . 20. Customer Acquisition Cost is is the cost of winning a customer to purchase a product or service. View historical data on Match Group and its competitors.
Is Match Group's Customer Acquisition Cost (USD) too high?
Match Group's current Customer Acquisition Cost (USD) is 0.00. Overall, Match Group has a GF Score™ of 76/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Match Group's Customer Acquisition Cost (USD) compare to SNAP and ZG?
Match Group's Customer Acquisition Cost (USD) of 0.00 can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Customer Acquisition Cost (USD) for an Interactive Media company?
A good Customer Acquisition Cost (USD) depends on the Interactive Media industry context. However, Customer Acquisition Cost (USD) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Customer Acquisition Cost (USD) mean?
A high Customer Acquisition Cost (USD) can signal that a stock is expensive relative to its fundamentals. Customer Acquisition Cost is is the cost of winning a customer to purchase a product or service. View historical data on Match Group and its competitors. Match Group's current Customer Acquisition Cost (USD) is 0.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Match Group stock overvalued right now?
Based on GuruFocus' analysis, Match Group (WBO:MTC2) is currently considered Modestly Overvalued. The stock's GF Value™ is €32.97, compared to a current price of €37.55 — trading 13.9% above its estimated fair value. The current Customer Acquisition Cost (USD) is 0.00. Match Group's overall GF Score™ is 76/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Customer Acquisition Cost (USD) calculated?
Customer Acquisition Cost (USD) is calculated from a company's financial statements. For Match Group (WBO:MTC2), the current Customer Acquisition Cost (USD) is 0.00 as of . 20. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Match Group (WBO:MTC2) Overvalued in 2026?

Based on GuruFocus' analysis, Match Group stock appears to be overvalued. The current stock price of €37.55 is trading 13.9% above its estimated GF Value™ of €32.97. GuruFocus considers Match Group to be Modestly Overvalued.

Key valuation signals for WBO:MTC2:

  • Customer Acquisition Cost (USD): 0.00
  • GF Value™: €32.97 vs. price of €37.55 (13.9% above fair value)
  • GF Score™: 76/100 with 4 warning signs

No single metric tells the full story. See the WBO:MTC2 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Match Group Business Description

Address 8750 North Central Expressway, Suite 1400, Dallas, TX, USA, 75231
Match Group Inc is a provider of online dating products. The company's portfolio of brands includes Tinder, Hinge, Match, Meetic, OkCupid, Pairs, Plenty Of Fish, Azar, BLK, and more, each built to increase its user's likelihood of connecting with others. The company has four operating segments: Tinder, Hinge, Evergreen and Emerging, and Match Group Asia. It generates the majority of its revenue from the Tinder segment.
76GF Score

Get the complete analysis for WBO:MTC2

Customer Acquisition Cost (USD) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€37.55
Price
€32.97
GF Value