Wayfair (FRA:1WF) Customer Acquisition Cost (USD) : 0.00 (As of . 20)

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What is Wayfair Customer Acquisition Cost (USD)?

Customer Acquisition Cost (USD) is the cost of winning a customer to purchase a product/service. A lower Customer Acquisition Cost (CAC) is more competitive for e-commerce companies.

The historical rank and industry rank for Wayfair's Customer Acquisition Cost (USD) or its related term are showing as below:

FRA:1WF's Customer Acquisition Cost (USD) is not ranked ^*
in the Retail - Cyclical industry.
Industry Median:
* Ranked among companies with meaningful Customer Acquisition Cost (USD) only.

Wayfair Customer Acquisition Cost (USD) Historical Data

The historical data trend for Wayfair's Customer Acquisition Cost (USD) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Wayfair Customer Acquisition Cost (USD) Chart

Wayfair (FRA:1WF) Customer Acquisition Cost (USD) Explanation

Customer Acquisition Cost (USD), CAC, is the cost of convincing a potential customer to buy a product or service. Investors can determine a company’s profitability by looking at the difference between how much money can be extracted from customers and the costs of extracting it. Lower CAC is better since it directly reflects the profitability of a company. CAC can be improved by a successful marketing strategy, targeted advertising and media exposure.

The CAC can be calculated by dividing all the costs spent on acquiring more customers (marketing expenses) by the number of customers acquired in the period the money was spent.

Wayfair Customer Acquisition Cost (USD) Related Terms

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Wayfair (FRA:1WF) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » Wayfair Inc (FRA:1WF) » Definitions » Customer Acquisition Cost (USD)

Comparable Companies

Traded in Other Exchanges

W:USA W:Mexico W2YF34:Brazil

Address

4 Copley Place, Boston, MA, USA, 02116

Website

https://www.wayfair.com

Wayfair engages in e-commerce in the United States (86% of 2022 sales), Canada, the United Kingdom, Germany, and Ireland. At the end of 2022, the firm offered more than 40 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, and other home goods. Wayfair was founded in 2002 and began trading publicly in 2014.

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