Baidu (BAIDF) Cyclically Adjusted PB Ratio: 1.37 (As of Jul. 13, 2026) — 59% Below Median


BAIDF Baidu Inc BAIDF
81 GF Score
Price $14.32
GF Value $13.55
Valuation Fairly Valued
! 5 Warning Signs
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What is Baidu Cyclically Adjusted PB Ratio?

Baidu BAIDF 81 Cyclically Adjusted PB Ratio is 1.37 as of Jul. 13, 2026, which is 59% below its 10-year median of 3.33. GuruFocus rates BAIDF with a GF Score™ of 81/100 and a GF Value™ of $13.55 (Fairly Valued). The stock has 5 warning signs investors should review. Among 348 Interactive Media companies, Baidu ranks better than 52.3% on this metric.

As of today (2026-07-13), Baidu's current share price is $14.32. Baidu's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 was $10.43. Baidu's Cyclically Adjusted PB Ratio for today is 1.37.

The historical rank and industry rank for Baidu's Cyclically Adjusted PB Ratio or its related term are showing as below:

BAIDF' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 1.06   Med: 3.33   Max: 17.41
Current: 1.4

During the past years, Baidu's highest Cyclically Adjusted PB Ratio was 17.41. The lowest was 1.06. And the median was 3.33.

BAIDF's Cyclically Adjusted PB Ratio is ranked better than
52.3% of 348 companies
in the Interactive Media industry
Industry Median: 1.5 vs BAIDF: 1.40

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Baidu's adjusted book value per share data for the three months ended in Mar. 2026 was $14.333. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is $10.43 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Baidu  (OTCPK:BAIDF) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Baidu Cyclically Adjusted PB Ratio Related Terms


Baidu Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Baidu's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baidu Cyclically Adjusted PB Ratio Chart

Baidu Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 3.04 1.97 1.82 1.15 1.60

Baidu Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.22 1.11 1.65 1.60 1.33

BAIDF vs RDDT, TME, PINS: Cyclically Adjusted PB Ratio Comparison

For the Internet Content & Information subindustry, Baidu's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Baidu Cyclically Adjusted PB Ratio vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Baidu's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Baidu's Cyclically Adjusted PB Ratio falls into.


BAIDF
81GF Score
Baidu Inc BAIDF
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Baidu Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Baidu's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=14.32/10.43
=1.37

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baidu's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Baidu's adjusted Book Value per Share data for the three months ended in Mar. 2026 was:

Adj_Book=Book Value per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=14.333/116.3033*116.3033
=14.333

Current CPI (Mar. 2026) = 116.3033.

Baidu Quarterly Data

Book Value per Share CPI Adj_Book
201606 4.649 101.400 5.332
201609 4.768 102.400 5.415
201612 4.800 102.600 5.441
201703 4.920 103.200 5.545
201706 5.225 103.100 5.894
201709 5.974 104.100 6.674
201712 6.281 104.500 6.990
201803 7.064 105.300 7.802
201806 8.233 104.900 9.128
201809 8.354 106.600 9.114
201812 8.467 106.500 9.246
201903 8.717 107.700 9.413
201906 8.617 107.700 9.305
201909 8.018 109.800 8.493
201912 8.431 111.200 8.818
202003 8.423 112.300 8.723
202006 8.514 110.400 8.969
202009 9.662 111.700 10.060
202012 10.428 111.500 10.877
202103 12.697 112.662 13.107
202106 12.795 111.769 13.314
202109 11.844 112.215 12.275
202112 12.010 113.108 12.349
202203 12.097 114.335 12.305
202206 11.731 114.558 11.910
202209 11.066 115.339 11.159
202212 11.462 115.116 11.580
202303 11.939 115.116 12.062
202306 11.765 114.558 11.944
202309 11.842 115.339 11.941
202312 12.163 114.781 12.324
202403 12.276 115.227 12.391
202406 12.420 114.781 12.585
202409 13.278 115.785 13.337
202412 13.102 114.893 13.263
202503 13.530 115.116 13.670
202506 13.929 114.907 14.098
202509 13.642 115.471 13.740
202512 13.892 115.832 13.948
202603 14.333 116.303 14.333

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 1.37 mean?
Baidu (BAIDF) has a Cyclically Adjusted PB Ratio of 1.37 as of Jul. 13, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Baidu and its competitors. This is 59% below median its historical median of 3.33. Over the past decade, Baidu's Cyclically Adjusted PB Ratio has ranged from 1.06 to 17.41. According to the industry distribution chart, Baidu ranks #166 out of 348 companies in the Interactive Media industry, placing it in the top 47.7%.
Is Baidu's Cyclically Adjusted PB Ratio too high?
Baidu's current Cyclically Adjusted PB Ratio of 1.37 is 59% below median its 10-year median of 3.33. Over the past 10 years, this metric has ranged from a low of 1.06 to a high of 17.41. The Interactive Media industry median Cyclically Adjusted PB Ratio is 1.50. Baidu's value of 1.37 is 8.7% below this industry median. Based on the distribution chart, Baidu ranks #166 out of 348 companies in the Interactive Media industry, which is above the industry midpoint. Overall, Baidu has a GF Score™ of 81/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Baidu's Cyclically Adjusted PB Ratio compare to RDDT and TME?
According to the Interactive Media industry distribution chart, Baidu ranks #166 out of 348 companies for Cyclically Adjusted PB Ratio. This puts Baidu in the upper half of its industry. The industry median Cyclically Adjusted PB Ratio is 1.50. Baidu's value of 1.37 is 8.7% below this benchmark. Historically, Baidu's own Cyclically Adjusted PB Ratio has ranged from 1.06 to 17.41 over the past decade. While the company's 10-year median is 3.33 vs. the industry median of 1.50, Baidu has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for an Interactive Media company?
The median Cyclically Adjusted PB Ratio among Interactive Media companies is 1.50, based on 348 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Baidu's current Cyclically Adjusted PB Ratio of 1.37 is 8.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Baidu and its competitors. For the Interactive Media industry, the median Cyclically Adjusted PB Ratio is 1.50 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Baidu's current Cyclically Adjusted PB Ratio is 1.37, which is 59% below median its own 10-year median of 3.33. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baidu stock overvalued right now?
Based on GuruFocus' analysis, Baidu (BAIDF) is currently considered Fairly Valued. The stock's GF Value™ is $13.55, compared to a current price of $14.32 — trading 5.7% above its estimated fair value. The current Cyclically Adjusted PB Ratio is 1.37, which is 59% below median its 10-year median of 3.33 and 8.7% below the Interactive Media industry median of 1.50. Baidu's overall GF Score™ is 81/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Baidu (BAIDF), the current Cyclically Adjusted PB Ratio is 1.37 as of Jul. 13, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Baidu (BAIDF) Overvalued in 2026?

Based on GuruFocus' analysis, Baidu stock appears to be overvalued. The current stock price of $14.32 is trading 5.7% above its estimated GF Value™ of $13.55. GuruFocus considers Baidu to be Fairly Valued.

Key valuation signals for BAIDF:

  • Cyclically Adjusted PB Ratio: 1.37 (59% below median its 10-year median of 3.33)
  • GF Value™: $13.55 vs. price of $14.32 (5.7% above fair value)
  • GF Score™: 81/100 with 5 warning signs
  • Industry Position: 8.7% below the Interactive Media median (#166 of 348)

No single metric tells the full story. See the BAIDF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Baidu Business Description

Address No. 10 Shangdi 10th Street, Baidu Campus, Haidian District, Beijing, CHN, 100085
Most of Baidu's revenue comes from Baidu core, with the rest coming from video-streaming subsidiary iQiyi. The firm's main businesses include online marketing services from its search engine, AI cloud infrastructure, AI applications, AI marketing, and autonomous driving.
81GF Score

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Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$14.32
Price
$13.55
GF Value