Baidu (BKK:BIDU01) Cyclically Adjusted PB Ratio: 0.80 (As of Sep. 16, 2026) — 75% Below Median

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BKK:BIDU01 Baidu Inc BKK:BIDU01
59 GF Score
Price ฿8.65
GF Value ฿10.04
Valuation Modestly Undervalued
! 5 Warning Signs
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What is Baidu Cyclically Adjusted PB Ratio?

Baidu BKK:BIDU01 -0.57% 59 Cyclically Adjusted PB Ratio is 0.80 as of Sep. 16, 2026, which is 75% below its 10-year median of 3.23. GuruFocus rates BKK:BIDU01 with a GF Score™ of 59/100 and a GF Value™ of ฿10.04 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 344 Interactive Media companies, Baidu ranks better than 57.56% on this metric.

As of today (2026-09-16), Baidu's current share price is ฿8.65. Baidu's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 was ฿10.75. Baidu's Cyclically Adjusted PB Ratio for today is 0.80.

The historical rank and industry rank for Baidu's Cyclically Adjusted PB Ratio or its related term are showing as below:

BKK:BIDU01' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 1.06   Med: 3.23   Max: 17.41
Current: 1.07

During the past years, Baidu's highest Cyclically Adjusted PB Ratio was 17.41. The lowest was 1.06. And the median was 3.23.

BKK:BIDU01's Cyclically Adjusted PB Ratio is ranked better than
57.56% of 344 companies
in the Interactive Media industry
Industry Median: 1.5 vs BKK:BIDU01: 1.07

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Baidu's adjusted book value per share data for the three months ended in Jun. 2026 was ฿14.133. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is ฿10.75 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Baidu  (BKK:BIDU01) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Baidu Cyclically Adjusted PB Ratio Related Terms


Baidu Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Baidu's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baidu Cyclically Adjusted PB Ratio Chart

Baidu Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 1.15

Baidu Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.81 1.26 1.18 0.95 0.99

BKK:BIDU01 vs RDDT, TME, PINS: Cyclically Adjusted PB Ratio Comparison

For the Internet Content & Information subindustry, Baidu's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Baidu Cyclically Adjusted PB Ratio vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Baidu's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Baidu's Cyclically Adjusted PB Ratio falls into.


BKK:BIDU01
59GF Score
Baidu Inc BKK:BIDU01
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Baidu Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Baidu's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=8.65/10.749
=0.80

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baidu's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Baidu's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=14.133/116.0564*116.0564
=14.133

Current CPI (Jun. 2026) = 116.0564.

Baidu Quarterly Data

Book Value per Share CPI Adj_Book
201609 5.064 102.400 5.739
201612 5.235 102.600 5.922
201703 5.155 103.200 5.797
201706 5.429 103.100 6.111
201709 5.818 104.100 6.486
201712 6.710 104.500 7.452
201803 7.074 105.300 7.797
201806 8.257 104.900 9.135
201809 8.343 106.600 9.083
201812 8.535 106.500 9.301
201903 8.555 107.700 9.219
201906 8.172 107.700 8.806
201909 7.505 109.800 7.933
201912 7.708 111.200 8.045
202003 8.232 112.300 8.507
202006 7.818 110.400 8.219
202009 8.901 111.700 9.248
202012 9.476 111.500 9.863
202103 12.291 112.662 12.661
202106 11.887 111.769 12.343
202109 11.774 112.215 12.177
202112 12.095 113.108 12.410
202203 12.129 114.335 12.312
202206 12.519 114.558 12.683
202209 12.612 115.339 12.690
202212 12.208 115.116 12.308
202303 12.656 115.116 12.759
202306 12.387 114.558 12.549
202309 13.015 115.339 13.096
202312 12.592 114.781 12.732
202403 13.144 115.227 13.239
202406 13.404 114.781 13.553
202409 12.451 115.785 12.480
202412 13.441 114.893 13.577
202503 13.769 115.116 13.882
202506 13.713 114.907 13.850
202509 13.884 115.471 13.954
202512 13.502 115.832 13.528
202603 14.427 116.303 14.396
202606 14.133 116.056 14.133

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 0.80 mean?
Baidu (BKK:BIDU01) has a Cyclically Adjusted PB Ratio of 0.80 as of Sep. 16, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Baidu and its competitors. This is 75% below median its historical median of 3.23. Over the past decade, Baidu's Cyclically Adjusted PB Ratio has ranged from 1.06 to 17.41. According to the industry distribution chart, Baidu ranks #146 out of 344 companies in the Interactive Media industry, placing it in the top 42.4%.
Is Baidu's Cyclically Adjusted PB Ratio too high?
Baidu's current Cyclically Adjusted PB Ratio of 0.80 is 75% below median its 10-year median of 3.23. Over the past 10 years, this metric has ranged from a low of 1.06 to a high of 17.41. The Interactive Media industry median Cyclically Adjusted PB Ratio is 1.50. Baidu's value of 0.80 is 46.7% below this industry median. Based on the distribution chart, Baidu ranks #146 out of 344 companies in the Interactive Media industry, which is above the industry midpoint. Overall, Baidu has a GF Score™ of 59/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Baidu's Cyclically Adjusted PB Ratio compare to RDDT and TME?
According to the Interactive Media industry distribution chart, Baidu ranks #146 out of 344 companies for Cyclically Adjusted PB Ratio. This puts Baidu in the upper half of its industry. The industry median Cyclically Adjusted PB Ratio is 1.50. Baidu's value of 0.80 is 46.7% below this benchmark. Historically, Baidu's own Cyclically Adjusted PB Ratio has ranged from 1.06 to 17.41 over the past decade. While the company's 10-year median is 3.23 vs. the industry median of 1.50, Baidu has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for an Interactive Media company?
The median Cyclically Adjusted PB Ratio among Interactive Media companies is 1.50, based on 344 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Baidu's current Cyclically Adjusted PB Ratio of 0.80 is 46.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Baidu and its competitors. For the Interactive Media industry, the median Cyclically Adjusted PB Ratio is 1.50 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Baidu's current Cyclically Adjusted PB Ratio is 0.80, which is 75% below median its own 10-year median of 3.23. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baidu stock overvalued right now?
Based on GuruFocus' analysis, Baidu (BKK:BIDU01) is currently considered Modestly Undervalued. The stock's GF Value™ is ฿10.04, compared to a current price of ฿8.65 — trading 13.8% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 0.80, which is 75% below median its 10-year median of 3.23 and 46.7% below the Interactive Media industry median of 1.50. Baidu's overall GF Score™ is 59/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Baidu (BKK:BIDU01), the current Cyclically Adjusted PB Ratio is 0.80 as of Sep. 16, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Baidu (BKK:BIDU01) Overvalued in 2026?

Based on GuruFocus' analysis, Baidu stock appears to be undervalued. The current stock price of ฿8.65 is trading 13.8% below its estimated GF Value™ of ฿10.04. GuruFocus considers Baidu to be Modestly Undervalued.

Key valuation signals for BKK:BIDU01:

  • Cyclically Adjusted PB Ratio: 0.80 (75% below median its 10-year median of 3.23)
  • GF Value™: ฿10.04 vs. price of ฿8.65 (13.8% below fair value)
  • GF Score™: 59/100 with 5 warning signs
  • Industry Position: 46.7% below the Interactive Media median (#146 of 344)

No single metric tells the full story. See the BKK:BIDU01 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Baidu Business Description

Address No. 10 Shangdi 10th Street, Baidu Campus, Haidian District, Beijing, CHN, 100085
Most of Baidu's revenue comes from Baidu core, with the rest coming from video-streaming subsidiary iQiyi. The firm's main businesses include online marketing services from its search engine, AI cloud infrastructure, AI applications, AI marketing, and autonomous driving.
59GF Score

Get the complete analysis for BKK:BIDU01

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

฿8.65
Price
฿10.04
GF Value