ServiceNow (BKK:NOW19) Cyclically Adjusted PB Ratio: 24.00 (As of Aug. 27, 2026) — 57% Below Median

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BKK:NOW19 ServiceNow Inc BKK:NOW19
59 GF Score
Price ฿4.08
GF Value ฿7.74
Valuation Significantly Undervalued
! 3 Warning Signs
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What is ServiceNow Cyclically Adjusted PB Ratio?

ServiceNow BKK:NOW19 -2.39% 59 Cyclically Adjusted PB Ratio is 24.00 as of Aug. 27, 2026, which is 57% below its 10-year median of 56.07. GuruFocus rates BKK:NOW19 with a GF Score™ of 59/100 and a GF Value™ of ฿7.74 (Significantly Undervalued). The stock has 3 warning signs investors should review. Among 1,491 Software companies, ServiceNow ranks worse than 96.78% on this metric.

As of today (2026-08-27), ServiceNow's current share price is ฿4.08. ServiceNow's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 was ฿0.17. ServiceNow's Cyclically Adjusted PB Ratio for today is 24.00.

The historical rank and industry rank for ServiceNow's Cyclically Adjusted PB Ratio or its related term are showing as below:

BKK:NOW19' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 17.47   Med: 56.07   Max: 130.51
Current: 24.68

During the past years, ServiceNow's highest Cyclically Adjusted PB Ratio was 130.51. The lowest was 17.47. And the median was 56.07.

BKK:NOW19's Cyclically Adjusted PB Ratio is ranked worse than
96.78% of 1491 companies
in the Software industry
Industry Median: 2.31 vs BKK:NOW19: 24.68

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

ServiceNow's adjusted book value per share data for the three months ended in Jun. 2026 was ฿398.277. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is ฿0.17 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


ServiceNow  (BKK:NOW19) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


ServiceNow Cyclically Adjusted PB Ratio Related Terms


ServiceNow Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for ServiceNow's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

ServiceNow Cyclically Adjusted PB Ratio Chart

ServiceNow Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 102.95 43.93 57.91 64.17 34.83

ServiceNow Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 53.45 44.64 34.83 21.99 19.48

BKK:NOW19 vs ADP, SNOW, CDNS: Cyclically Adjusted PB Ratio Comparison

For the Software - Application subindustry, ServiceNow's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


ServiceNow Cyclically Adjusted PB Ratio vs Software Industry

For the Software industry and Technology sector, ServiceNow's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where ServiceNow's Cyclically Adjusted PB Ratio falls into.


BKK:NOW19
59GF Score
ServiceNow Inc BKK:NOW19
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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ServiceNow Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

ServiceNow's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=4.08/0.17
=24.00

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

ServiceNow's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, ServiceNow's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=398.277/333.9520*333.9520
=398.277

Current CPI (Jun. 2026) = 333.9520.

ServiceNow Quarterly Data

Book Value per Share CPI Adj_Book
201609 15.161 241.428 20.971
201612 16.538 241.432 22.876
201703 17.565 243.801 24.060
201706 19.212 244.955 26.192
201709 21.161 246.819 28.631
201712 29.149 246.524 39.486
201803 30.625 249.554 40.982
201806 32.567 251.989 43.160
201809 37.073 252.439 49.044
201812 40.344 251.233 53.627
201903 41.063 254.202 53.946
201906 41.831 256.143 54.538
201909 46.322 256.759 60.248
201912 67.829 256.974 88.148
202003 76.276 258.115 98.687
202006 80.496 257.797 104.275
202009 85.988 260.280 110.327
202012 87.057 260.474 111.615
202103 94.756 264.877 119.467
202106 103.962 271.696 127.784
202109 117.563 274.310 143.124
202112 124.250 278.802 148.828
202203 132.876 287.504 154.343
202206 145.024 296.311 163.447
202209 165.991 296.808 186.764
202212 172.468 296.797 194.059
202303 189.214 301.836 209.347
202306 237.053 305.109 259.462
202309 251.373 307.789 272.740
202312 260.678 306.746 283.798
202403 283.813 312.332 303.459
202406 309.073 314.175 328.529
202409 299.471 315.301 317.186
202412 317.776 315.605 336.249
202503 330.896 319.799 345.540
202506 343.297 322.561 355.420
202509 347.083 324.800 356.863
202512 390.859 324.054 402.798
202603 366.890 330.213 371.044
202606 398.277 333.952 398.277

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 24.00 mean?
ServiceNow (BKK:NOW19) has a Cyclically Adjusted PB Ratio of 24.00 as of Aug. 27, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on ServiceNow and its competitors. This is 57% below median its historical median of 56.07. Over the past decade, ServiceNow's Cyclically Adjusted PB Ratio has ranged from 17.47 to 130.51. According to the industry distribution chart, ServiceNow ranks #1443 out of 1491 companies in the Software industry, placing it in the top 96.8%.
Is ServiceNow's Cyclically Adjusted PB Ratio too high?
ServiceNow's current Cyclically Adjusted PB Ratio of 24.00 is 57% below median its 10-year median of 56.07. Over the past 10 years, this metric has ranged from a low of 17.47 to a high of 130.51. The Software industry median Cyclically Adjusted PB Ratio is 2.31. ServiceNow's value of 24.00 is 939% above this industry median. Based on the distribution chart, ServiceNow ranks #1443 out of 1491 companies in the Software industry, which is in the bottom quartile relative to peers. Overall, ServiceNow has a GF Score™ of 59/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does ServiceNow's Cyclically Adjusted PB Ratio compare to ADP and SNOW?
According to the Software industry distribution chart, ServiceNow ranks #1443 out of 1491 companies for Cyclically Adjusted PB Ratio. This places ServiceNow in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 2.31. ServiceNow's value of 24.00 is 939% above this benchmark. Historically, ServiceNow's own Cyclically Adjusted PB Ratio has ranged from 17.47 to 130.51 over the past decade. While the company's 10-year median is 56.07 vs. the industry median of 2.31, ServiceNow has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Software company?
The median Cyclically Adjusted PB Ratio among Software companies is 2.31, based on 1,491 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. ServiceNow's current Cyclically Adjusted PB Ratio of 24.00 is 939% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on ServiceNow and its competitors. For the Software industry, the median Cyclically Adjusted PB Ratio is 2.31 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ServiceNow's current Cyclically Adjusted PB Ratio is 24.00, which is 57% below median its own 10-year median of 56.07. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ServiceNow stock overvalued right now?
Based on GuruFocus' analysis, ServiceNow (BKK:NOW19) is currently considered Significantly Undervalued. The stock's GF Value™ is ฿7.74, compared to a current price of ฿4.08 — trading 47.3% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 24.00, which is 57% below median its 10-year median of 56.07 and 939% above the Software industry median of 2.31. ServiceNow's overall GF Score™ is 59/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For ServiceNow (BKK:NOW19), the current Cyclically Adjusted PB Ratio is 24.00 as of Aug. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is ServiceNow (BKK:NOW19) Overvalued in 2026?

Based on GuruFocus' analysis, ServiceNow stock appears to be undervalued. The current stock price of ฿4.08 is trading 47.3% below its estimated GF Value™ of ฿7.74. GuruFocus considers ServiceNow to be Significantly Undervalued.

Key valuation signals for BKK:NOW19:

  • Cyclically Adjusted PB Ratio: 24.00 (57% below median its 10-year median of 56.07)
  • GF Value™: ฿7.74 vs. price of ฿4.08 (47.3% below fair value)
  • GF Score™: 59/100 with 3 warning signs
  • Industry Position: 939% above the Software median (#1443 of 1491)

No single metric tells the full story. See the BKK:NOW19 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


ServiceNow Business Description

Address 2225 Lawson Lane, Santa Clara, CA, USA, 95054
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
59GF Score

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Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

฿4.08
Price
฿7.74
GF Value