Baidu (BSP:BIDU34) Cyclically Adjusted PB Ratio: 1.11 (As of Sep. 06, 2026) — 66% Below Median

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Director of Data and Quant Analytics at GuruFocus
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BSP:BIDU34 Baidu Inc BSP:BIDU34
71 GF Score
Price R$35.13
GF Value R$39.21
Valuation Modestly Undervalued
! 5 Warning Signs
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What is Baidu Cyclically Adjusted PB Ratio?

Baidu BSP:BIDU34 +0.92% 71 Cyclically Adjusted PB Ratio is 1.11 as of Sep. 06, 2026, which is 66% below its 10-year median of 3.25. GuruFocus rates BSP:BIDU34 with a GF Score™ of 71/100 and a GF Value™ of R$39.21 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 343 Interactive Media companies, Baidu ranks better than 56.85% on this metric.

As of today (2026-09-06), Baidu's current share price is R$35.13. Baidu's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 was R$31.69. Baidu's Cyclically Adjusted PB Ratio for today is 1.11.

The historical rank and industry rank for Baidu's Cyclically Adjusted PB Ratio or its related term are showing as below:

BSP:BIDU34' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 1.06   Med: 3.25   Max: 17.41
Current: 1.16

During the past years, Baidu's highest Cyclically Adjusted PB Ratio was 17.41. The lowest was 1.06. And the median was 3.25.

BSP:BIDU34's Cyclically Adjusted PB Ratio is ranked better than
56.85% of 343 companies
in the Interactive Media industry
Industry Median: 1.5 vs BSP:BIDU34: 1.16

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Baidu's adjusted book value per share data for the three months ended in Jun. 2026 was R$43.278. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is R$31.69 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Baidu  (BSP:BIDU34) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Baidu Cyclically Adjusted PB Ratio Related Terms


Baidu Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Baidu's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baidu Cyclically Adjusted PB Ratio Chart

Baidu Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 3.04 1.97 1.82 1.15 1.60

Baidu Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.11 1.65 1.60 1.33 1.34

BSP:BIDU34 vs RDDT, TME, PINS: Cyclically Adjusted PB Ratio Comparison

For the Internet Content & Information subindustry, Baidu's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Baidu Cyclically Adjusted PB Ratio vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Baidu's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Baidu's Cyclically Adjusted PB Ratio falls into.


BSP:BIDU34
71GF Score
Baidu Inc BSP:BIDU34
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Baidu Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Baidu's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=35.13/31.69
=1.11

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baidu's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Baidu's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=43.278/116.0564*116.0564
=43.278

Current CPI (Jun. 2026) = 116.0564.

Baidu Quarterly Data

Book Value per Share CPI Adj_Book
201609 8.863 102.400 10.045
201612 9.199 102.600 10.405
201703 8.792 103.200 9.887
201706 9.839 103.100 11.075
201709 10.693 104.100 11.921
201712 11.826 104.500 13.134
201803 13.236 105.300 14.588
201806 17.741 104.900 19.628
201809 19.614 106.600 21.354
201812 18.789 106.500 20.475
201903 19.131 107.700 20.615
201906 18.985 107.700 20.458
201909 18.873 109.800 19.948
201912 19.774 111.200 20.638
202003 23.517 112.300 24.304
202006 25.241 110.400 26.534
202009 29.813 111.700 30.976
202012 30.657 111.500 31.910
202103 40.884 112.662 42.116
202106 36.766 111.769 38.176
202109 35.727 112.215 36.950
202112 38.809 113.108 39.821
202203 34.400 114.335 34.918
202206 33.836 114.558 34.279
202209 33.158 115.339 33.364
202212 34.356 115.116 34.637
202303 35.535 115.116 35.825
202306 32.631 114.558 33.058
202309 33.419 115.339 33.627
202312 34.056 114.781 34.434
202403 34.934 115.227 35.185
202406 38.227 114.781 38.652
202409 42.017 115.785 42.116
202412 45.677 114.893 46.140
202503 44.519 115.116 44.883
202506 44.141 114.907 44.582
202509 41.808 115.471 42.020
202512 43.308 115.832 43.392
202603 42.831 116.303 42.740
202606 43.278 116.056 43.278

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 1.11 mean?
Baidu (BSP:BIDU34) has a Cyclically Adjusted PB Ratio of 1.11 as of Sep. 06, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Baidu and its competitors. This is 66% below median its historical median of 3.25. Over the past decade, Baidu's Cyclically Adjusted PB Ratio has ranged from 1.06 to 17.41. According to the industry distribution chart, Baidu ranks #148 out of 343 companies in the Interactive Media industry, placing it in the top 43.1%.
Is Baidu's Cyclically Adjusted PB Ratio too high?
Baidu's current Cyclically Adjusted PB Ratio of 1.11 is 66% below median its 10-year median of 3.25. Over the past 10 years, this metric has ranged from a low of 1.06 to a high of 17.41. The Interactive Media industry median Cyclically Adjusted PB Ratio is 1.50. Baidu's value of 1.11 is 26% below this industry median. Based on the distribution chart, Baidu ranks #148 out of 343 companies in the Interactive Media industry, which is above the industry midpoint. Overall, Baidu has a GF Score™ of 71/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Baidu's Cyclically Adjusted PB Ratio compare to RDDT and TME?
According to the Interactive Media industry distribution chart, Baidu ranks #148 out of 343 companies for Cyclically Adjusted PB Ratio. This puts Baidu in the upper half of its industry. The industry median Cyclically Adjusted PB Ratio is 1.50. Baidu's value of 1.11 is 26% below this benchmark. Historically, Baidu's own Cyclically Adjusted PB Ratio has ranged from 1.06 to 17.41 over the past decade. While the company's 10-year median is 3.25 vs. the industry median of 1.50, Baidu has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for an Interactive Media company?
The median Cyclically Adjusted PB Ratio among Interactive Media companies is 1.50, based on 343 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Baidu's current Cyclically Adjusted PB Ratio of 1.11 is 26% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Baidu and its competitors. For the Interactive Media industry, the median Cyclically Adjusted PB Ratio is 1.50 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Baidu's current Cyclically Adjusted PB Ratio is 1.11, which is 66% below median its own 10-year median of 3.25. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baidu stock overvalued right now?
Based on GuruFocus' analysis, Baidu (BSP:BIDU34) is currently considered Modestly Undervalued. The stock's GF Value™ is R$39.21, compared to a current price of R$35.13 — trading 10.4% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 1.11, which is 66% below median its 10-year median of 3.25 and 26% below the Interactive Media industry median of 1.50. Baidu's overall GF Score™ is 71/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Baidu (BSP:BIDU34), the current Cyclically Adjusted PB Ratio is 1.11 as of Sep. 06, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Baidu (BSP:BIDU34) Overvalued in 2026?

Based on GuruFocus' analysis, Baidu stock appears to be undervalued. The current stock price of R$35.13 is trading 10.4% below its estimated GF Value™ of R$39.21. GuruFocus considers Baidu to be Modestly Undervalued.

Key valuation signals for BSP:BIDU34:

  • Cyclically Adjusted PB Ratio: 1.11 (66% below median its 10-year median of 3.25)
  • GF Value™: R$39.21 vs. price of R$35.13 (10.4% below fair value)
  • GF Score™: 71/100 with 5 warning signs
  • Industry Position: 26% below the Interactive Media median (#148 of 343)

No single metric tells the full story. See the BSP:BIDU34 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Baidu Business Description

Address No. 10 Shangdi 10th Street, Baidu Campus, Haidian District, Beijing, CHN, 100085
Most of Baidu's revenue comes from Baidu core, with the rest coming from video-streaming subsidiary iQiyi. The firm's main businesses include online marketing services from its search engine, AI cloud infrastructure, AI applications, AI marketing, and autonomous driving.
71GF Score

Get the complete analysis for BSP:BIDU34

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

R$35.13
Price
R$39.21
GF Value