Tripadvisor (BUE:TRIP) Cyclically Adjusted PB Ratio: 1.59 (As of Jul. 27, 2026) — 18% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BUE:TRIP Tripadvisor Inc BUE:TRIP
58 GF Score
Price ARS10,940.00
GF Value ARS15,665.65
Valuation Possible Value Trap
! 4 Warning Signs
View Full Analysis

What is Tripadvisor Cyclically Adjusted PB Ratio?

Tripadvisor BUE:TRIP +3.11% 58 Cyclically Adjusted PB Ratio is 1.59 as of Jul. 27, 2026, which is 18% below its 10-year median of 1.95. GuruFocus rates BUE:TRIP with a GF Score™ of 58/100 and a GF Value™ of ARS15,665.65 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 647 Travel & Leisure companies, Tripadvisor ranks worse than 56.41% on this metric.

As of today (2026-07-27), Tripadvisor's current share price is ARS10940.00. Tripadvisor's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 was ARS6,867.78. Tripadvisor's Cyclically Adjusted PB Ratio for today is 1.59.

The historical rank and industry rank for Tripadvisor's Cyclically Adjusted PB Ratio or its related term are showing as below:

BUE:TRIP' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 0.99   Med: 1.95   Max: 7
Current: 1.47

During the past years, Tripadvisor's highest Cyclically Adjusted PB Ratio was 7.00. The lowest was 0.99. And the median was 1.95.

BUE:TRIP's Cyclically Adjusted PB Ratio is ranked worse than
56.41% of 647 companies
in the Travel & Leisure industry
Industry Median: 1.19 vs BUE:TRIP: 1.47

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Tripadvisor's adjusted book value per share data for the three months ended in Mar. 2026 was ARS7,498.972. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is ARS6,867.78 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Tripadvisor  (BUE:TRIP) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Tripadvisor Cyclically Adjusted PB Ratio Related Terms


Tripadvisor Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Tripadvisor's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Tripadvisor Cyclically Adjusted PB Ratio Chart

Tripadvisor Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 3.00 1.85 2.19 1.51 1.55

Tripadvisor Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.45 1.35 1.69 1.55 1.14

BUE:TRIP vs PRSU, LIND, TOUR: Cyclically Adjusted PB Ratio Comparison

For the Travel Services subindustry, Tripadvisor's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Tripadvisor Cyclically Adjusted PB Ratio vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Tripadvisor's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Tripadvisor's Cyclically Adjusted PB Ratio falls into.


BUE:TRIP
58GF Score
Tripadvisor Inc BUE:TRIP
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Tripadvisor Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Tripadvisor's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=10940.00/6867.78
=1.59

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Tripadvisor's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Tripadvisor's adjusted Book Value per Share data for the three months ended in Mar. 2026 was:

Adj_Book=Book Value per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=7498.972/330.2130*330.2130
=7,498.972

Current CPI (Mar. 2026) = 330.2130.

Tripadvisor Quarterly Data

Book Value per Share CPI Adj_Book
201606 144.473 241.018 197.939
201609 161.847 241.428 221.366
201612 165.223 241.432 225.980
201703 151.120 243.801 204.682
201706 160.915 244.955 216.922
201709 178.849 246.819 239.278
201712 187.318 246.524 250.908
201803 200.811 249.554 265.716
201806 244.284 251.989 320.116
201809 385.604 252.439 504.405
201812 402.202 251.233 528.642
201903 423.803 254.202 550.528
201906 505.281 256.143 651.395
201909 661.357 256.759 850.559
201912 505.140 256.974 649.108
202003 475.405 258.115 608.198
202006 464.661 257.797 595.186
202009 501.297 260.280 635.987
202012 535.160 260.474 678.443
202103 516.642 264.877 644.080
202106 537.185 271.696 652.882
202109 562.048 274.310 676.591
202112 574.850 278.802 680.852
202203 589.965 287.504 677.605
202206 685.126 296.311 763.514
202209 803.762 296.808 894.223
202212 1,024.847 296.797 1,140.233
202303 1,123.723 301.836 1,229.369
202306 1,359.512 305.109 1,471.371
202309 2,080.808 307.789 2,232.405
202312 2,283.765 306.746 2,458.480
202403 4,995.275 312.332 5,281.254
202406 5,538.429 314.175 5,821.155
202409 6,445.225 315.301 6,750.049
202412 6,793.609 315.605 7,108.056
202503 4,833.765 319.799 4,991.173
202506 6,414.435 322.561 6,566.602
202509 8,219.950 324.800 8,356.941
202512 8,178.510 324.054 8,333.952
202603 7,498.972 330.213 7,498.972

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 1.59 mean?
Tripadvisor (BUE:TRIP) has a Cyclically Adjusted PB Ratio of 1.59 as of Jul. 27, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Tripadvisor and its competitors. This is 18% below median its historical median of 1.95. Over the past decade, Tripadvisor's Cyclically Adjusted PB Ratio has ranged from 0.99 to 7.00. According to the industry distribution chart, Tripadvisor ranks #365 out of 647 companies in the Travel & Leisure industry, placing it in the top 56.4%.
Is Tripadvisor's Cyclically Adjusted PB Ratio too high?
Tripadvisor's current Cyclically Adjusted PB Ratio of 1.59 is 18% below median its 10-year median of 1.95. Over the past 10 years, this metric has ranged from a low of 0.99 to a high of 7.00. The Travel & Leisure industry median Cyclically Adjusted PB Ratio is 1.19. Tripadvisor's value of 1.59 is 33.6% above this industry median. Based on the distribution chart, Tripadvisor ranks #365 out of 647 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Tripadvisor has a GF Score™ of 58/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Tripadvisor's Cyclically Adjusted PB Ratio compare to PRSU and LIND?
According to the Travel & Leisure industry distribution chart, Tripadvisor ranks #365 out of 647 companies for Cyclically Adjusted PB Ratio. This places Tripadvisor in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 1.19. Tripadvisor's value of 1.59 is 33.6% above this benchmark. Historically, Tripadvisor's own Cyclically Adjusted PB Ratio has ranged from 0.99 to 7.00 over the past decade. While the company's 10-year median is 1.95 vs. the industry median of 1.19, Tripadvisor has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Travel & Leisure company?
The median Cyclically Adjusted PB Ratio among Travel & Leisure companies is 1.19, based on 647 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Tripadvisor's current Cyclically Adjusted PB Ratio of 1.59 is 33.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Tripadvisor and its competitors. For the Travel & Leisure industry, the median Cyclically Adjusted PB Ratio is 1.19 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Tripadvisor's current Cyclically Adjusted PB Ratio is 1.59, which is 18% below median its own 10-year median of 1.95. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Tripadvisor stock overvalued right now?
Based on GuruFocus' analysis, Tripadvisor (BUE:TRIP) is currently considered Possible Value Trap. The stock's GF Value™ is ARS15,665.65, compared to a current price of ARS10,940.00 — trading 30.2% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 1.59, which is 18% below median its 10-year median of 1.95 and 33.6% above the Travel & Leisure industry median of 1.19. Tripadvisor's overall GF Score™ is 58/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Tripadvisor (BUE:TRIP), the current Cyclically Adjusted PB Ratio is 1.59 as of Jul. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Tripadvisor (BUE:TRIP) Overvalued in 2026?

Based on GuruFocus' analysis, Tripadvisor stock appears to be undervalued. The current stock price of ARS10,940.00 is trading 30.2% below its estimated GF Value™ of ARS15,665.65. GuruFocus considers Tripadvisor to be Possible Value Trap.

Key valuation signals for BUE:TRIP:

  • Cyclically Adjusted PB Ratio: 1.59 (18% below median its 10-year median of 1.95)
  • GF Value™: ARS15,665.65 vs. price of ARS10,940.00 (30.2% below fair value)
  • GF Score™: 58/100 with 4 warning signs
  • Industry Position: 33.6% above the Travel & Leisure median (#365 of 647)

No single metric tells the full story. See the BUE:TRIP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Tripadvisor Business Description

Address 400 1st Avenue, Needham, MA, USA, 02494
Tripadvisor is the world's leading travel metasearch company. Its platform offers 1 billion reviews and information on several million accommodations, restaurants, experiences, airlines, and cruises. In 2025, 42% of revenue came from the company's core Hotel and Other segment, which includes hotel revenue generated through advertising on its metasearch platform. Viator, its experiences brand, was 46% of revenue in 2025, and TheFork, its dining brand, represented 12% of sales.
58GF Score

Get the complete analysis for BUE:TRIP

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

ARS10,940.00
Price
ARS15,665.65
GF Value