Amazon.com (FRA:AMZ0) Cyclically Adjusted PB Ratio: (As of Jul. 31, 2026)

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:AMZ0 Amazon.com Inc FRA:AMZ0
94 GF Score
Price €6.30
GF Value €6.32
Valuation Fairly Valued
! 3 Warning Signs
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What is Amazon.com Cyclically Adjusted PB Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Amazon.com  (FRA:AMZ0) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Amazon.com Cyclically Adjusted PB Ratio Related Terms


Amazon.com Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Amazon.com's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Amazon.com Cyclically Adjusted PB Ratio Chart

Amazon.com Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 40.90 15.03 20.63 22.36 17.44

Amazon.com Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 19.15 17.77 17.44 14.40 0.00

FRA:AMZ0 vs BABA, PDD, MELI: Cyclically Adjusted PB Ratio Comparison

For the Internet Retail subindustry, Amazon.com's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Amazon.com Cyclically Adjusted PB Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Amazon.com's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Amazon.com's Cyclically Adjusted PB Ratio falls into.


FRA:AMZ0
94GF Score
Amazon.com Inc FRA:AMZ0
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Amazon.com Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Amazon.com's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Amazon.com's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=43.915/333.9520*333.9520
=43.915

Current CPI (Jun. 2026) = 333.9520.

Amazon.com Quarterly Data

Book Value per Share CPI Adj_Book
201609 1.668 241.428 2.307
201612 1.916 241.432 2.650
201703 2.120 243.801 2.904
201706 2.152 244.955 2.934
201709 2.146 246.819 2.904
201712 2.419 246.524 3.277
201803 2.631 249.554 3.521
201806 3.076 251.989 4.077
201809 3.428 252.439 4.535
201812 3.898 251.233 5.181
201903 4.354 254.202 5.720
201906 4.753 256.143 6.197
201909 5.183 256.759 6.741
201912 5.608 256.974 7.288
202003 5.919 258.115 7.658
202006 6.534 257.797 8.464
202009 7.000 260.280 8.981
202012 7.632 260.474 9.785
202103 8.617 264.877 10.864
202106 9.416 271.696 11.574
202109 10.106 274.310 12.303
202112 12.018 278.802 14.395
202203 11.952 287.504 13.883
202206 12.207 296.311 13.758
202209 13.617 296.808 15.321
202212 13.461 296.797 15.146
202303 14.070 301.836 15.567
202306 15.090 305.109 16.517
202309 16.597 307.789 18.008
202312 17.829 306.746 19.410
202403 19.161 312.332 20.487
202406 20.940 314.175 22.258
202409 22.214 315.301 23.528
202412 25.781 315.605 27.280
202503 26.659 319.799 27.839
202506 27.147 322.561 28.106
202509 29.468 324.800 30.298
202512 32.714 324.054 33.713
202603 35.545 330.213 35.947
202606 43.915 333.952 43.915

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Amazon.com (FRA:AMZ0) Overvalued in 2026?

Based on GuruFocus' analysis, Amazon.com stock appears to be undervalued. The current stock price of €6.30 is trading 0.3% below its estimated GF Value™ of €6.32. GuruFocus considers Amazon.com to be Fairly Valued.

Key valuation signals for FRA:AMZ0:

  • Cyclically Adjusted PB Ratio:
  • GF Value™: €6.32 vs. price of €6.30 (0.3% below fair value)
  • GF Score™: 94/100 with 3 warning signs

No single metric tells the full story. See the FRA:AMZ0 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Amazon.com Business Description

Address 410 Terry Avenue North, Seattle, WA, USA, 98109-5210
Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.
94GF Score

Get the complete analysis for FRA:AMZ0

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€6.30
Price
€6.32
GF Value