GIFT (Giftify) Cyclically Adjusted PB Ratio: (As of Jul. 15, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

GIFT Giftify Inc GIFT
65 GF Score
Price $0.89
GF Value $1.05
Valuation Modestly Undervalued
! 5 Warning Signs
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What is Giftify Cyclically Adjusted PB Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Giftify  (NAS:GIFT) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Giftify Cyclically Adjusted PB Ratio Related Terms


Giftify Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Giftify's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Giftify Cyclically Adjusted PB Ratio Chart

Giftify Annual Data
Trend Aug05 May16 May17 May18 Dec19 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

Giftify Quarterly Data
Jun20 Sep20 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

GIFT vs CCG, MNY, SJ: Cyclically Adjusted PB Ratio Comparison

For the Internet Content & Information subindustry, Giftify's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Giftify Cyclically Adjusted PB Ratio vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Giftify's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Giftify's Cyclically Adjusted PB Ratio falls into.


GIFT
65GF Score
Giftify Inc GIFT
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Giftify Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Giftify's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Giftify's adjusted Book Value per Share data for the three months ended in Mar. 2026 was:

Adj_Book=Book Value per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=0.632/330.2130*330.2130
=0.632

Current CPI (Mar. 2026) = 330.2130.

Giftify Quarterly Data

Book Value per Share CPI Adj_Book
201502 0.000 234.722 0.000
201508 0.000 238.316 0.000
201511 0.000 237.336 0.000
201602 -7.972 237.111 -11.102
201605 0.000 240.229 0.000
201608 -5.871 240.849 -8.049
201611 -5.965 241.353 -8.161
201702 -4.127 243.603 -5.594
201705 -3.275 244.733 -4.419
201708 -3.381 245.519 -4.547
201711 -2.964 246.669 -3.968
201802 -2.749 248.991 -3.646
201805 -1.509 251.588 -1.981
201808 -0.940 252.146 -1.231
201811 0.115 252.038 0.151
201903 1.302 254.202 1.691
201906 0.929 256.143 1.198
201909 0.555 256.759 0.714
201912 -2.597 256.974 -3.337
202003 -1.600 258.115 -2.047
202006 -0.704 257.797 -0.902
202009 -0.013 260.280 -0.016
202112 -0.219 278.802 -0.259
202203 0.000 287.504 0.000
202206 0.000 296.311 0.000
202209 0.000 296.808 0.000
202212 -1.795 296.797 -1.997
202303 -0.112 301.836 -0.123
202306 -0.017 305.109 -0.018
202309 0.012 307.789 0.013
202312 1.008 306.746 1.085
202403 0.984 312.332 1.040
202406 0.919 314.175 0.966
202409 0.847 315.301 0.887
202412 0.768 315.605 0.804
202503 0.729 319.799 0.753
202506 0.715 322.561 0.732
202509 0.690 324.800 0.701
202512 0.673 324.054 0.686
202603 0.632 330.213 0.632

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Giftify (GIFT) Overvalued in 2026?

Based on GuruFocus' analysis, Giftify stock appears to be undervalued. The current stock price of $0.89 is trading 15.3% below its estimated GF Value™ of $1.05. GuruFocus considers Giftify to be Modestly Undervalued.

Key valuation signals for GIFT:

  • Cyclically Adjusted PB Ratio:
  • GF Value™: $1.05 vs. price of $0.89 (15.3% below fair value)
  • GF Score™: 65/100 with 5 warning signs

No single metric tells the full story. See the GIFT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Giftify Business Description

Address 1100 Woodfield Road, Suite 510, Schaumburg, IL, USA, 60172
Giftify Inc operates in the incentive and rewards industry with a focus on retail, dining, and entertainment experiences, as the owner and operator of digital platforms, CardCash.com, Restaurant.com, and Takeout7.com. CardCash.com is a secondary gift card exchange platform, allowing consumers and retailers to buy and sell gift cards at various scales from several retailers; Restaurant.com is a restaurant-focused digital deals brand, connecting digital consumers and businesses by offering dining, retail, and entertainment deal options at several restaurants and retailers; and Takeout7 is a restaurant technology company offering online ordering solutions and AI-powered digital marketing services. Giftify has one segment, the sale of gift cards and discount certificates to its customers.
65GF Score

Get the complete analysis for GIFT

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.89
Price
$1.05
GF Value