HELFY (HelloFresh SE) Cyclically Adjusted PB Ratio: 0.66 (As of Sep. 15, 2026) — 67% Below Median

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HELFY HelloFresh SE HELFY
56 GF Score
Price $0.75
GF Value $1.98
Valuation Significantly Undervalued
! 4 Warning Signs
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What is HelloFresh SE Cyclically Adjusted PB Ratio?

HelloFresh SE HELFY -0.53% 56 Cyclically Adjusted PB Ratio is 0.66 as of Sep. 15, 2026, which is 67% below its 10-year median of 2.00. GuruFocus rates HELFY with a GF Score™ of 56/100 and a GF Value™ of $1.98 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 217 Retail - Defensive companies, HelloFresh SE ranks better than 79.72% on this metric.

As of today (2026-09-15), HelloFresh SE's current share price is $0.746. HelloFresh SE's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 was $1.12. HelloFresh SE's Cyclically Adjusted PB Ratio for today is 0.66.

The historical rank and industry rank for HelloFresh SE's Cyclically Adjusted PB Ratio or its related term are showing as below:

HELFY' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 0.67   Med: 2   Max: 3.93
Current: 0.71

During the past years, HelloFresh SE's highest Cyclically Adjusted PB Ratio was 3.93. The lowest was 0.67. And the median was 2.00.

HELFY's Cyclically Adjusted PB Ratio is ranked better than
79.72% of 217 companies
in the Retail - Defensive industry
Industry Median: 1.62 vs HELFY: 0.71

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

HelloFresh SE's adjusted book value per share data for the three months ended in Jun. 2026 was $1.243. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is $1.12 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


HelloFresh SE  (OTCPK:HELFY) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


HelloFresh SE Cyclically Adjusted PB Ratio Related Terms


HelloFresh SE Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for HelloFresh SE's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

HelloFresh SE Cyclically Adjusted PB Ratio Chart

HelloFresh SE Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 4.21 2.78 1.58

HelloFresh SE Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 2.14 1.96 1.63 0.98 0.96

HELFY vs KR, SFM, ACI: Cyclically Adjusted PB Ratio Comparison

For the Grocery Stores subindustry, HelloFresh SE's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


HelloFresh SE Cyclically Adjusted PB Ratio vs Retail - Defensive Industry

For the Retail - Defensive industry and Consumer Defensive sector, HelloFresh SE's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where HelloFresh SE's Cyclically Adjusted PB Ratio falls into.


HELFY
56GF Score
HelloFresh SE HELFY
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

HelloFresh SE Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

HelloFresh SE's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=0.746/1.122
=0.66

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

HelloFresh SE's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, HelloFresh SE's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=1.243/131.3638*131.3638
=1.243

Current CPI (Jun. 2026) = 131.3638.

HelloFresh SE Quarterly Data

Book Value per Share CPI Adj_Book
201606 0.530 100.717 0.691
201609 0.322 101.017 0.419
201612 0.175 101.217 0.227
201706 0.516 102.117 0.664
201709 0.314 102.717 0.402
201712 0.568 102.617 0.727
201803 0.531 102.917 0.678
201806 0.483 104.017 0.610
201809 0.421 104.718 0.528
201812 0.413 104.217 0.521
201903 0.342 104.217 0.431
201906 0.351 105.718 0.436
201909 0.378 106.018 0.468
201912 0.419 105.818 0.520
202003 0.479 105.718 0.595
202006 0.733 106.618 0.903
202009 0.876 105.818 1.087
202012 1.156 105.518 1.439
202103 1.236 107.518 1.510
202106 1.374 108.486 1.664
202109 1.394 109.435 1.673
202112 1.472 110.384 1.752
202203 1.327 113.968 1.530
202206 1.398 115.760 1.586
202209 1.366 118.818 1.510
202212 1.491 119.345 1.641
202303 1.503 122.402 1.613
202306 1.643 123.140 1.753
202309 1.621 124.195 1.715
202312 1.645 123.773 1.746
202403 1.467 125.038 1.541
202406 1.520 125.882 1.586
202409 1.494 126.198 1.555
202412 1.416 127.041 1.464
202503 1.253 127.779 1.288
202506 1.336 128.412 1.367
202509 1.232 129.255 1.252
202512 1.333 129.361 1.354
202603 1.205 131.258 1.206
202606 1.243 131.364 1.243

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 0.66 mean?
HelloFresh SE (HELFY) has a Cyclically Adjusted PB Ratio of 0.66 as of Sep. 15, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on HelloFresh SE and its competitors. This is 67% below median its historical median of 2.00. Over the past decade, HelloFresh SE's Cyclically Adjusted PB Ratio has ranged from 0.67 to 3.93. According to the industry distribution chart, HelloFresh SE ranks #44 out of 217 companies in the Retail - Defensive industry, placing it in the top 20.3%.
Is HelloFresh SE's Cyclically Adjusted PB Ratio too high?
HelloFresh SE's current Cyclically Adjusted PB Ratio of 0.66 is 67% below median its 10-year median of 2.00. Over the past 10 years, this metric has ranged from a low of 0.67 to a high of 3.93. The Retail - Defensive industry median Cyclically Adjusted PB Ratio is 1.62. HelloFresh SE's value of 0.66 is 59.3% below this industry median. Based on the distribution chart, HelloFresh SE ranks #44 out of 217 companies in the Retail - Defensive industry, which is in the top quartile — a strong position relative to peers. Overall, HelloFresh SE has a GF Score™ of 56/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does HelloFresh SE's Cyclically Adjusted PB Ratio compare to KR and SFM?
According to the Retail - Defensive industry distribution chart, HelloFresh SE ranks #44 out of 217 companies for Cyclically Adjusted PB Ratio. This places HelloFresh SE in the top 20% of its industry — outperforming the majority of peers. The industry median Cyclically Adjusted PB Ratio is 1.62. HelloFresh SE's value of 0.66 is 59.3% below this benchmark. Historically, HelloFresh SE's own Cyclically Adjusted PB Ratio has ranged from 0.67 to 3.93 over the past decade. While the company's 10-year median is 2.00 vs. the industry median of 1.62, HelloFresh SE has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Retail - Defensive company?
The median Cyclically Adjusted PB Ratio among Retail - Defensive companies is 1.62, based on 217 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. HelloFresh SE's current Cyclically Adjusted PB Ratio of 0.66 is 59.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on HelloFresh SE and its competitors. For the Retail - Defensive industry, the median Cyclically Adjusted PB Ratio is 1.62 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. HelloFresh SE's current Cyclically Adjusted PB Ratio is 0.66, which is 67% below median its own 10-year median of 2.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is HelloFresh SE stock overvalued right now?
Based on GuruFocus' analysis, HelloFresh SE (HELFY) is currently considered Significantly Undervalued. The stock's GF Value™ is $1.98, compared to a current price of $0.75 — trading 62.3% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 0.66, which is 67% below median its 10-year median of 2.00 and 59.3% below the Retail - Defensive industry median of 1.62. HelloFresh SE's overall GF Score™ is 56/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For HelloFresh SE (HELFY), the current Cyclically Adjusted PB Ratio is 0.66 as of Sep. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is HelloFresh SE (HELFY) Overvalued in 2026?

Based on GuruFocus' analysis, HelloFresh SE stock appears to be undervalued. The current stock price of $0.75 is trading 62.3% below its estimated GF Value™ of $1.98. GuruFocus considers HelloFresh SE to be Significantly Undervalued.

Key valuation signals for HELFY:

  • Cyclically Adjusted PB Ratio: 0.66 (67% below median its 10-year median of 2.00)
  • GF Value™: $1.98 vs. price of $0.75 (62.3% below fair value)
  • GF Score™: 56/100 with 4 warning signs
  • Industry Position: 59.3% below the Retail - Defensive median (#44 of 217)

No single metric tells the full story. See the HELFY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


HelloFresh SE Business Description

Address Prinzenstrasse 89, Berlin, BB, DEU, 10969
HelloFresh SE is a digital-first, fast-moving consumer goods (FMCG) company offering personalized, home-delivered meal solutions across a diverse range of meal occasions. Its offerings include meal kits, add-on products, and ready-to-eat meals. The Group manages its meal kit business through various brands such as HelloFresh, Green Chef, EveryPlate, and Chefs Plate, among others. It also operates two smaller businesses, a premium direct-to-customer butcher brand, Good Chop, and a human-grade pet food brand, The Pets Table. HelloFresh's operations are organized into two geographic regions: North America and International. The majority of its revenue is generated from North America, which comprises its business in the United States and Canada.
56GF Score

Get the complete analysis for HELFY

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.75
Price
$1.98
GF Value