The Trade Desk (MIL:1TTD) Cyclically Adjusted PB Ratio: (As of Aug. 07, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MIL:1TTD The Trade Desk Inc MIL:1TTD
70 GF Score
Price €15.50
GF Value €111.05
Valuation Significantly Undervalued
! 2 Warning Signs
View Full Analysis

What is The Trade Desk Cyclically Adjusted PB Ratio?

Note: If the price history is too short, we do not calculate current Cyclically Adjusted PB Ratio for this stock. All the historical data is shown as the company's primary share's data instead.

Shiller PE for Stocks: The True Measure of Stock Valuation


The Trade Desk  (MIL:1TTD) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


The Trade Desk Cyclically Adjusted PB Ratio Related Terms


The Trade Desk Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for The Trade Desk's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

The Trade Desk Cyclically Adjusted PB Ratio Chart

The Trade Desk Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 13.12

The Trade Desk Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 26.86 17.71 13.12 7.55 0.00

MIL:1TTD vs LFTO, MGNI, ZD: Cyclically Adjusted PB Ratio Comparison

For the Advertising Agencies subindustry, The Trade Desk's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


The Trade Desk Cyclically Adjusted PB Ratio vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, The Trade Desk's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where The Trade Desk's Cyclically Adjusted PB Ratio falls into.


MIL:1TTD
70GF Score
The Trade Desk Inc MIL:1TTD
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

The Trade Desk Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

The Trade Desk's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, The Trade Desk's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=4.755/333.9520*333.9520
=4.755

Current CPI (Jun. 2026) = 333.9520.

The Trade Desk Quarterly Data

Book Value per Share CPI Adj_Book
201609 0.337 241.428 0.466
201612 0.398 241.432 0.551
201703 0.404 243.801 0.553
201706 0.435 244.955 0.593
201709 0.440 246.819 0.595
201712 0.498 246.524 0.675
201803 0.507 249.554 0.678
201806 0.601 251.989 0.796
201809 0.669 252.439 0.885
201812 0.791 251.233 1.051
201903 0.854 254.202 1.122
201906 0.970 256.143 1.265
201909 1.077 256.759 1.401
201912 1.212 256.974 1.575
202003 1.325 258.115 1.714
202006 1.441 257.797 1.867
202009 1.506 260.280 1.932
202012 1.759 260.474 2.255
202103 1.916 264.877 2.416
202106 2.086 271.696 2.564
202109 2.304 274.310 2.805
202112 2.796 278.802 3.349
202203 3.081 287.504 3.579
202206 3.448 296.311 3.886
202209 3.950 296.808 4.444
202212 4.071 296.797 4.581
202303 3.713 301.836 4.108
202306 3.901 305.109 4.270
202309 4.120 307.789 4.470
202312 4.059 306.746 4.419
202403 4.078 312.332 4.360
202406 4.546 314.175 4.832
202409 4.794 315.301 5.078
202412 5.677 315.605 6.007
202503 5.112 319.799 5.338
202506 4.771 322.561 4.939
202509 4.571 324.800 4.700
202512 4.458 324.054 4.594
202603 4.515 330.213 4.566
202606 4.755 333.952 4.755

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is The Trade Desk (MIL:1TTD) Overvalued in 2026?

Based on GuruFocus' analysis, The Trade Desk stock appears to be undervalued. The current stock price of €15.50 is trading 86% below its estimated GF Value™ of €111.05. GuruFocus considers The Trade Desk to be Significantly Undervalued.

Key valuation signals for MIL:1TTD:

  • Cyclically Adjusted PB Ratio:
  • GF Value™: €111.05 vs. price of €15.50 (86% below fair value)
  • GF Score™: 70/100 with 2 warning signs

No single metric tells the full story. See the MIL:1TTD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


The Trade Desk Business Description

Address 42 North Chestnut Street, Ventura, CA, USA, 93001
The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on devices like computers, smartphones, and connected TVs. The firm's platform is referred to as a DSP in the digital ad industry, and it generates revenue from fees based on a percentage of what its clients spend on advertising, sometimes referred to as a "take rate."
70GF Score

Get the complete analysis for MIL:1TTD

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€15.50
Price
€111.05
GF Value