OPRX (OptimizeRx) Cyclically Adjusted PB Ratio: 1.29 (As of Jul. 20, 2026) — 85% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

OPRX OptimizeRx Corp OPRX
59 GF Score
Price $6.51
GF Value $12.89
Valuation Significantly Undervalued
! 3 Warning Signs
View Full Analysis

What is OptimizeRx Cyclically Adjusted PB Ratio?

OptimizeRx OPRX -2.76% 59 Cyclically Adjusted PB Ratio is 1.29 as of Jul. 20, 2026, which is 85% below its 10-year median of 8.87. GuruFocus rates OPRX with a GF Score™ of 59/100 and a GF Value™ of $12.89 (Significantly Undervalued). The stock has 3 warning signs investors should review. Among 357 Healthcare Providers & Services companies, OptimizeRx ranks better than 64.15% on this metric.

As of today (2026-07-20), OptimizeRx's current share price is $6.51. OptimizeRx's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 was $5.06. OptimizeRx's Cyclically Adjusted PB Ratio for today is 1.29.

The historical rank and industry rank for OptimizeRx's Cyclically Adjusted PB Ratio or its related term are showing as below:

OPRX' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 0.95   Med: 8.87   Max: 56.88
Current: 1.32

During the past years, OptimizeRx's highest Cyclically Adjusted PB Ratio was 56.88. The lowest was 0.95. And the median was 8.87.

OPRX's Cyclically Adjusted PB Ratio is ranked better than
64.15% of 357 companies
in the Healthcare Providers & Services industry
Industry Median: 1.85 vs OPRX: 1.32

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

OptimizeRx's adjusted book value per share data for the three months ended in Mar. 2026 was $6.907. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is $5.06 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


OptimizeRx  (NAS:OPRX) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


OptimizeRx Cyclically Adjusted PB Ratio Related Terms


OptimizeRx Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for OptimizeRx's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

OptimizeRx Cyclically Adjusted PB Ratio Chart

OptimizeRx Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 32.64 6.13 4.10 1.17 2.54

OptimizeRx Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.99 2.98 4.37 2.54 1.24

OPRX vs CCLD, DH, HCAT: Cyclically Adjusted PB Ratio Comparison

For the Health Information Services subindustry, OptimizeRx's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


OptimizeRx Cyclically Adjusted PB Ratio vs Healthcare Providers & Services Industry

For the Healthcare Providers & Services industry and Healthcare sector, OptimizeRx's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where OptimizeRx's Cyclically Adjusted PB Ratio falls into.


OPRX
59GF Score
OptimizeRx Corp OPRX
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

OptimizeRx Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

OptimizeRx's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=6.51/5.06
=1.29

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

OptimizeRx's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, OptimizeRx's adjusted Book Value per Share data for the three months ended in Mar. 2026 was:

Adj_Book=Book Value per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=6.907/330.2130*330.2130
=6.907

Current CPI (Mar. 2026) = 330.2130.

OptimizeRx Quarterly Data

Book Value per Share CPI Adj_Book
201606 0.836 241.018 1.145
201609 0.813 241.428 1.112
201612 0.789 241.432 1.079
201703 0.712 243.801 0.964
201706 0.663 244.955 0.894
201709 0.620 246.819 0.829
201712 0.637 246.524 0.853
201803 0.692 249.554 0.916
201806 1.367 251.989 1.791
201809 1.437 252.439 1.880
201812 1.533 251.233 2.015
201903 1.583 254.202 2.056
201906 2.969 256.143 3.828
201909 2.902 256.759 3.732
201912 3.073 256.974 3.949
202003 2.978 258.115 3.810
202006 2.949 257.797 3.777
202009 3.097 260.280 3.929
202012 3.283 260.474 4.162
202103 7.058 264.877 8.799
202106 7.126 271.696 8.661
202109 7.154 274.310 8.612
202112 7.356 278.802 8.712
202203 7.320 287.504 8.407
202206 7.748 296.311 8.634
202209 7.381 296.808 8.212
202212 7.386 296.797 8.218
202303 7.242 301.836 7.923
202306 6.962 305.109 7.535
202309 6.975 307.789 7.483
202312 6.970 306.746 7.503
202403 6.740 312.332 7.126
202406 6.605 314.175 6.942
202409 6.245 315.301 6.540
202412 6.340 315.605 6.633
202503 6.287 319.799 6.492
202506 6.428 322.561 6.580
202509 6.576 324.800 6.686
202512 6.839 324.054 6.969
202603 6.907 330.213 6.907

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 1.29 mean?
OptimizeRx (OPRX) has a Cyclically Adjusted PB Ratio of 1.29 as of Jul. 20, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on OptimizeRx and its competitors. This is 85% below median its historical median of 8.87. Over the past decade, OptimizeRx's Cyclically Adjusted PB Ratio has ranged from 0.95 to 56.88. According to the industry distribution chart, OptimizeRx ranks #128 out of 357 companies in the Healthcare Providers & Services industry, placing it in the top 35.9%.
Is OptimizeRx's Cyclically Adjusted PB Ratio too high?
OptimizeRx's current Cyclically Adjusted PB Ratio of 1.29 is 85% below median its 10-year median of 8.87. Over the past 10 years, this metric has ranged from a low of 0.95 to a high of 56.88. The Healthcare Providers & Services industry median Cyclically Adjusted PB Ratio is 1.85. OptimizeRx's value of 1.29 is 30.3% below this industry median. Based on the distribution chart, OptimizeRx ranks #128 out of 357 companies in the Healthcare Providers & Services industry, which is above the industry midpoint. Overall, OptimizeRx has a GF Score™ of 59/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does OptimizeRx's Cyclically Adjusted PB Ratio compare to CCLD and DH?
According to the Healthcare Providers & Services industry distribution chart, OptimizeRx ranks #128 out of 357 companies for Cyclically Adjusted PB Ratio. This puts OptimizeRx in the upper half of its industry. The industry median Cyclically Adjusted PB Ratio is 1.85. OptimizeRx's value of 1.29 is 30.3% below this benchmark. Historically, OptimizeRx's own Cyclically Adjusted PB Ratio has ranged from 0.95 to 56.88 over the past decade. While the company's 10-year median is 8.87 vs. the industry median of 1.85, OptimizeRx has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Healthcare Providers & Services company?
The median Cyclically Adjusted PB Ratio among Healthcare Providers & Services companies is 1.85, based on 357 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. OptimizeRx's current Cyclically Adjusted PB Ratio of 1.29 is 30.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on OptimizeRx and its competitors. For the Healthcare Providers & Services industry, the median Cyclically Adjusted PB Ratio is 1.85 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. OptimizeRx's current Cyclically Adjusted PB Ratio is 1.29, which is 85% below median its own 10-year median of 8.87. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is OptimizeRx stock overvalued right now?
Based on GuruFocus' analysis, OptimizeRx (OPRX) is currently considered Significantly Undervalued. The stock's GF Value™ is $12.89, compared to a current price of $6.51 — trading 49.5% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 1.29, which is 85% below median its 10-year median of 8.87 and 30.3% below the Healthcare Providers & Services industry median of 1.85. OptimizeRx's overall GF Score™ is 59/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For OptimizeRx (OPRX), the current Cyclically Adjusted PB Ratio is 1.29 as of Jul. 20, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is OptimizeRx (OPRX) Overvalued in 2026?

Based on GuruFocus' analysis, OptimizeRx stock appears to be undervalued. The current stock price of $6.51 is trading 49.5% below its estimated GF Value™ of $12.89. GuruFocus considers OptimizeRx to be Significantly Undervalued.

Key valuation signals for OPRX:

  • Cyclically Adjusted PB Ratio: 1.29 (85% below median its 10-year median of 8.87)
  • GF Value™: $12.89 vs. price of $6.51 (49.5% below fair value)
  • GF Score™: 59/100 with 3 warning signs
  • Industry Position: 30.3% below the Healthcare Providers & Services median (#128 of 357)

No single metric tells the full story. See the OPRX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


OptimizeRx Business Description

Address 260 Charles Street, Suite 302, Waltham, MA, USA, 02453
OptimizeRx Corp is engaged in the healthcare market in the United States. is a digital healthcare technology company that connects over two million HCPs and millions of their patients through an intelligent technology platform embedded within a proprietary omnichannel network. OptimizeRx helps life sciences organizations engage and support their customers through its combined HCP and DTC marketing strategies.
59GF Score

Get the complete analysis for OPRX

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$6.51
Price
$12.89
GF Value