RTON (Right On Brands) Cyclically Adjusted PB Ratio: 0.06 (As of Jul. 12, 2026)


What is Right On Brands Cyclically Adjusted PB Ratio?

Right On Brands RTON +2.76% Cyclically Adjusted PB Ratio is 0.06 as of Jul. 12, 2026.

As of today (2026-07-12), Right On Brands's current share price is $0.0298. Right On Brands's Cyclically Adjusted Book per Share for the quarter that ended in Dec. 2024 was $0.49. Right On Brands's Cyclically Adjusted PB Ratio for today is 0.06.

The historical rank and industry rank for Right On Brands's Cyclically Adjusted PB Ratio or its related term are showing as below:

RTON's Cyclically Adjusted PB Ratio is not ranked *
in the Consumer Packaged Goods industry.
Industry Median: 1.25
* Ranked among companies with meaningful Cyclically Adjusted PB Ratio only.

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Right On Brands's adjusted book value per share data for the three months ended in Dec. 2024 was $-0.019. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is $0.49 for the trailing ten years ended in Dec. 2024.

Shiller PE for Stocks: The True Measure of Stock Valuation


Right On Brands  (OTCPK:RTON) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Right On Brands Cyclically Adjusted PB Ratio Related Terms


Right On Brands Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Right On Brands's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Right On Brands Cyclically Adjusted PB Ratio Chart

Right On Brands Annual Data
Trend Mar14 Mar15 Mar16 Mar17 Mar18 Mar19 Mar20 Mar21 Mar22 Mar23
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.05

Right On Brands Quarterly Data
Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Dec24
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.05 0.05 0.03 0.02 0.08

RTON vs BDPT, NBND, BSFC: Cyclically Adjusted PB Ratio Comparison

For the Packaged Foods subindustry, Right On Brands's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Right On Brands Cyclically Adjusted PB Ratio vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Right On Brands's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Right On Brands's Cyclically Adjusted PB Ratio falls into.



Right On Brands Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Right On Brands's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=0.0298/0.49
=0.06

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Right On Brands's Cyclically Adjusted Book per Share for the quarter that ended in Dec. 2024 is calculated as:

For example, Right On Brands's adjusted Book Value per Share data for the three months ended in Dec. 2024 was:

Adj_Book=Book Value per Share/CPI of Dec. 2024 (Change)*Current CPI (Dec. 2024)
=-0.019/315.6050*315.6050
=-0.019

Current CPI (Dec. 2024) = 315.6050.

Right On Brands Quarterly Data

Book Value per Share CPI Adj_Book
201406 0.008 238.343 0.011
201409 -0.163 238.031 -0.216
201412 -0.225 234.812 -0.302
201503 -0.434 236.119 -0.580
201506 -0.512 238.638 -0.677
201509 -0.589 237.945 -0.781
201512 -0.791 236.525 -1.055
201603 -0.638 238.132 -0.846
201606 -0.692 241.018 -0.906
201609 -0.862 241.428 -1.127
201612 -0.112 241.432 -0.146
201703 0.423 243.801 0.548
201706 1.033 244.955 1.331
201709 0.634 246.819 0.811
201712 1.618 246.524 2.071
201803 11.618 249.554 14.693
201806 9.391 251.989 11.762
201809 7.678 252.439 9.599
201812 0.883 251.233 1.109
201903 -5.969 254.202 -7.411
201906 -3.329 256.143 -4.102
201909 -1.097 256.759 -1.348
201912 -0.783 256.974 -0.962
202003 -0.554 258.115 -0.677
202006 -0.190 257.797 -0.233
202009 -0.185 260.280 -0.224
202012 -0.102 260.474 -0.124
202103 -0.068 264.877 -0.081
202106 -0.041 271.696 -0.048
202109 -0.039 274.310 -0.045
202112 -0.024 278.802 -0.027
202203 -0.025 287.504 -0.027
202206 -0.017 296.311 -0.018
202209 -0.022 296.808 -0.023
202212 -0.025 296.797 -0.027
202303 -0.021 301.836 -0.022
202306 -0.024 305.109 -0.025
202309 -0.026 307.789 -0.027
202312 -0.032 306.746 -0.033
202412 -0.019 315.605 -0.019

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 0.06 mean?
Right On Brands (RTON) has a Cyclically Adjusted PB Ratio of 0.06 as of Jul. 12, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Right On Brands and its competitors.
Is Right On Brands' Cyclically Adjusted PB Ratio too high?
Right On Brands' current Cyclically Adjusted PB Ratio is 0.06. The Consumer Packaged Goods industry median Cyclically Adjusted PB Ratio is 1.25. Right On Brands' value of 0.06 is 95.2% below this industry median.
How does Right On Brands' Cyclically Adjusted PB Ratio compare to BDPT and NBND?
Right On Brands' Cyclically Adjusted PB Ratio of 0.06 can be compared against companies in the Consumer Packaged Goods industry. The industry median Cyclically Adjusted PB Ratio is 1.25. Right On Brands' value of 0.06 is 95.2% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Consumer Packaged Goods company?
The median Cyclically Adjusted PB Ratio among Consumer Packaged Goods companies is 1.25, based on 1,445 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Right On Brands's current Cyclically Adjusted PB Ratio of 0.06 is 95.2% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Right On Brands and its competitors. For the Consumer Packaged Goods industry, the median Cyclically Adjusted PB Ratio is 1.25 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Right On Brands's current Cyclically Adjusted PB Ratio is 0.06. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Right On Brands stock overvalued right now?
Right On Brands (RTON) has a current Cyclically Adjusted PB Ratio of 0.06. The current Cyclically Adjusted PB Ratio is 0.06 and 95.2% below the Consumer Packaged Goods industry median of 1.25. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Right On Brands (RTON), the current Cyclically Adjusted PB Ratio is 0.06 as of Jul. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Right On Brands Business Description

Address 6501 Dalrock Road, Suite 100, Rowlett, TX, USA, 75089
Right On Brands Inc is engaged in the sale of health and wellness products. The company offers health and wellness products, focused on the hemp marketplace, through online and in-person retail sales.