Deluxe (STU:DL8) Cyclically Adjusted PB Ratio: (As of Sep. 21, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

STU:DL8 Deluxe Corp STU:DL8
67 GF Score
Price €20.20
GF Value €16.29
! 3 Warning Signs
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What is Deluxe Cyclically Adjusted PB Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Deluxe  (STU:DL8) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Deluxe Cyclically Adjusted PB Ratio Related Terms


Deluxe Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Deluxe's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Deluxe Cyclically Adjusted PB Ratio Chart

Deluxe Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.96 1.01 1.20 1.27 1.16

Deluxe Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.79 0.97 1.15 1.42 1.24

STU:DL8 vs TTI, CODI, MATW: Cyclically Adjusted PB Ratio Comparison

For the Conglomerates subindustry, Deluxe's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Deluxe Cyclically Adjusted PB Ratio vs Conglomerates Industry

For the Conglomerates industry and Industrials sector, Deluxe's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Deluxe's Cyclically Adjusted PB Ratio falls into.


STU:DL8
67GF Score
Deluxe Corp STU:DL8
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Deluxe Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Deluxe's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Deluxe's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=13.519/333.9520*333.9520
=13.519

Current CPI (Jun. 2026) = 333.9520.

Deluxe Quarterly Data

Book Value per Share CPI Adj_Book
201609 15.567 241.428 21.533
201612 17.205 241.432 23.798
201703 17.603 243.801 24.112
201706 17.208 244.955 23.460
201709 16.709 246.819 22.608
201712 17.627 246.524 23.878
201803 17.874 249.554 23.919
201806 19.336 251.989 25.625
201809 17.762 252.439 23.497
201812 17.936 251.233 23.841
201903 18.318 254.202 24.065
201906 18.290 256.143 23.846
201909 11.450 256.759 14.892
201912 12.072 256.974 15.688
202003 10.361 258.115 13.405
202006 10.324 257.797 13.374
202009 10.411 260.280 13.358
202012 9.997 260.474 12.817
202103 11.293 264.877 14.238
202106 10.948 271.696 13.457
202109 11.299 274.310 13.756
202112 11.839 278.802 14.181
202203 12.124 287.504 14.083
202206 13.251 296.311 14.934
202209 14.247 296.808 16.030
202212 13.104 296.797 14.744
202303 12.626 301.836 13.969
202306 12.896 305.109 14.115
202309 12.957 307.789 14.058
202312 12.513 306.746 13.623
202403 12.789 312.332 13.674
202406 13.095 314.175 13.919
202409 12.400 315.301 13.133
202412 13.531 315.605 14.318
202503 12.880 319.799 13.450
202506 12.122 322.561 12.550
202509 12.570 324.800 12.924
202512 12.880 324.054 13.273
202603 13.233 330.213 13.383
202606 13.519 333.952 13.519

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Deluxe (STU:DL8) Overvalued in 2026?

Based on GuruFocus' analysis, Deluxe stock appears to be overvalued. The current stock price of €20.20 is trading 24% above its estimated GF Value™ of €16.29.

Key valuation signals for STU:DL8:

  • Cyclically Adjusted PB Ratio:
  • GF Value™: €16.29 vs. price of €20.20 (24% above fair value)
  • GF Score™: 67/100 with 3 warning signs

No single metric tells the full story. See the STU:DL8 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Deluxe Business Description

Other Exchanges DLX:USA
Address 801 S. Marquette Avenue, Minneapolis, MN, USA, 55402-2807
Deluxe Corp is principally a payments and data company. Its reportable segments are: Merchant Services, B2B Payments, Data Solutions, and Print. Maximum revenue is derived from its Print segment, which provides printed personal and business checks, business essentials, as well as branded promotional, print, apparel, and digital storefront solutions. The Merchant Services segment provides electronic credit and debit card authorization, payment systems, and processing services. The B2B segment offers treasury management solutions, integrated accounts payable disbursements, and fraud and security services, and the Data Solutions segment offers data, analytics, and marketing services, as well as financial institution profitability reporting and business incorporation services.
67GF Score

Get the complete analysis for STU:DL8

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€20.20
Price
€16.29
GF Value