Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
adidas AGWAR:ADS -0.49%69 Cyclically Adjusted PB Ratio is 4.77 as of Jul. 23, 2026, which is 29% below its 10-year median of 6.69. GuruFocus rates WAR:ADS with a GF Score™ of 69/100 and a GF Value™ of zł919.03 (Modestly Undervalued). The stock has 1 warning sign investors should review. Among 874 Manufacturing - Apparel & Accessories companies, adidas AG ranks worse than 89.7% on this metric.
The historical rank and industry rank for adidas AG's Cyclically Adjusted PB Ratio or its related term are showing as below:
WAR:ADS'
s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 2.76 Med: 6.69 Max: 10.47
Current: 4.81
During the past years, adidas AG's highest Cyclically Adjusted PB Ratio was 10.47. The lowest was 2.76. And the median was 6.69.
WAR:ADS's Cyclically Adjusted PB Ratio is ranked worse than 89.7% of 874
companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 0.995
vs WAR:ADS: 4.81
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.
adidas AG's adjusted book value per share data for the three months ended in Mar. 2026 was zł147.871. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is zł161.46 for the trailing ten years ended in Mar. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
adidas AG (WAR:ADS) Cyclically Adjusted PB Ratio Explanation
Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.
adidas AG Cyclically Adjusted PB Ratio Related Terms
adidas AG Cyclically Adjusted PB Ratio Historical Data
* Premium members only.
The historical data trend for adidas AG's Cyclically Adjusted PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
WAR:ADS vs NKE, DECK, ONON: Cyclically Adjusted PB Ratio Comparison
For the Footwear & Accessories subindustry, adidas AG's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
adidas AG Cyclically Adjusted PB Ratio vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, adidas AG's Cyclically Adjusted PB Ratio distribution charts can be found below:
* The bar in red indicates where adidas AG's Cyclically Adjusted PB Ratio falls into.
adidas AG Cyclically Adjusted PB Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.
adidas AG's Cyclically Adjusted PB Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PB Ratio of 4.77 mean?
adidas AG (WAR:ADS) has a Cyclically Adjusted PB Ratio of 4.77 as of Jul. 23, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on adidas AG and its competitors. This is 29% below median its historical median of 6.69. Over the past decade, adidas AG's Cyclically Adjusted PB Ratio has ranged from 2.76 to 10.47. According to the industry distribution chart, adidas AG ranks #784 out of 874 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 89.7%.
Is adidas AG's Cyclically Adjusted PB Ratio too high?
adidas AG's current Cyclically Adjusted PB Ratio of 4.77 is 29% below median its 10-year median of 6.69. Over the past 10 years, this metric has ranged from a low of 2.76 to a high of 10.47. The Manufacturing - Apparel & Accessories industry median Cyclically Adjusted PB Ratio is 1.00. adidas AG's value of 4.77 is 379.4% above this industry median. Based on the distribution chart, adidas AG ranks #784 out of 874 companies in the Manufacturing - Apparel & Accessories industry, which is in the bottom quartile relative to peers. Overall, adidas AG has a GF Score™ of 69/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does adidas AG's Cyclically Adjusted PB Ratio compare to NKE and DECK?
According to the Manufacturing - Apparel & Accessories industry distribution chart, adidas AG ranks #784 out of 874 companies for Cyclically Adjusted PB Ratio. This places adidas AG in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 1.00. adidas AG's value of 4.77 is 379.4% above this benchmark. Historically, adidas AG's own Cyclically Adjusted PB Ratio has ranged from 2.76 to 10.47 over the past decade. While the company's 10-year median is 6.69 vs. the industry median of 1.00, adidas AG has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Manufacturing - Apparel & Accessories company?
The median Cyclically Adjusted PB Ratio among Manufacturing - Apparel & Accessories companies is 1.00, based on 874 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. adidas AG's current Cyclically Adjusted PB Ratio of 4.77 is 379.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on adidas AG and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Cyclically Adjusted PB Ratio is 1.00 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. adidas AG's current Cyclically Adjusted PB Ratio is 4.77, which is 29% below median its own 10-year median of 6.69. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is adidas AG stock overvalued right now?
Based on GuruFocus' analysis, adidas AG (WAR:ADS) is currently considered Modestly Undervalued. The stock's GF Value™ is zł919.03, compared to a current price of zł770.00 — trading 16.2% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 4.77, which is 29% below median its 10-year median of 6.69 and 379.4% above the Manufacturing - Apparel & Accessories industry median of 1.00. adidas AG's overall GF Score™ is 69/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For adidas AG (WAR:ADS), the current Cyclically Adjusted PB Ratio is 4.77 as of Jul. 23, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is adidas AG (WAR:ADS) Overvalued in 2026?
Based on GuruFocus' analysis, adidas AG stock appears to be undervalued.
The current stock price of zł770.00 is trading 16.2% below its estimated GF Value™ of zł919.03.
GuruFocus considers adidas AG to be Modestly Undervalued.
Key valuation signals for WAR:ADS:
Cyclically Adjusted PB Ratio: 4.77 (29% below median its 10-year median of 6.69)
GF Value™: zł919.03 vs. price of zł770.00 (16.2% below fair value)
Industry Position: 379.4% above the Manufacturing - Apparel & Accessories median (#784 of 874)
No single metric tells the full story. See the WAR:ADS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Adidas designs, develops, produces, and markets athletic and leisure apparel, footwear, accessories, and sports equipment. Under its eponymous brand, it produces apparel for competitive athletics, casual activewear, and casual fashion. Adidas sells its products in more than 160 countries through about 2,000 owned retail stores, 15,000 Adidas-branded franchise stores (including about 8,000 in China), 150,000 wholesale doors, and an owned e-commerce site that is available in 67 countries. The company was founded in 1949 in Germany.
69GF Score
Get the complete analysis for WAR:ADS
Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
WAR:ADS has been successfully added to your 
