adidas AG (WAR:ADS) Cyclically Adjusted PB Ratio: 4.03 (As of Sep. 15, 2026) — 39% Below Median

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Director of Data and Quant Analytics at GuruFocus
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WAR:ADS adidas AG WAR:ADS
68 GF Score
Price zł617.80
GF Value zł899.49
Valuation Significantly Undervalued
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What is adidas AG Cyclically Adjusted PB Ratio?

adidas AG WAR:ADS 68 Cyclically Adjusted PB Ratio is 4.03 as of Sep. 15, 2026, which is 39% below its 10-year median of 6.63. GuruFocus rates WAR:ADS with a GF Score™ of 68/100 and a GF Value™ of zł899.49 (Significantly Undervalued). Among 635 Manufacturing - Apparel & Accessories companies, adidas AG ranks worse than 88.19% on this metric.

As of today (2026-09-15), adidas AG's current share price is zł617.80. adidas AG's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 was zł153.33. adidas AG's Cyclically Adjusted PB Ratio for today is 4.03.

The historical rank and industry rank for adidas AG's Cyclically Adjusted PB Ratio or its related term are showing as below:

WAR:ADS' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 2.76   Med: 6.63   Max: 10.47
Current: 3.79

During the past years, adidas AG's highest Cyclically Adjusted PB Ratio was 10.47. The lowest was 2.76. And the median was 6.63.

WAR:ADS's Cyclically Adjusted PB Ratio is ranked worse than
88.19% of 635 companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 0.93 vs WAR:ADS: 3.79

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

adidas AG's adjusted book value per share data for the three months ended in Jun. 2026 was zł155.906. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is zł153.33 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


adidas AG  (WAR:ADS) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


adidas AG Cyclically Adjusted PB Ratio Related Terms


adidas AG Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for adidas AG's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

adidas AG Cyclically Adjusted PB Ratio Chart

adidas AG Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 5.17 6.11 4.29

adidas AG Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 5.03 4.66 4.26 3.43 4.29

WAR:ADS vs NKE, DECK, ONON: Cyclically Adjusted PB Ratio Comparison

For the Footwear & Accessories subindustry, adidas AG's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


adidas AG Cyclically Adjusted PB Ratio vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, adidas AG's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where adidas AG's Cyclically Adjusted PB Ratio falls into.


WAR:ADS
68GF Score
adidas AG WAR:ADS
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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adidas AG Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

adidas AG's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=617.80/153.33
=4.03

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

adidas AG's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, adidas AG's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=155.906/131.3638*131.3638
=155.906

Current CPI (Jun. 2026) = 131.3638.

adidas AG Quarterly Data

Book Value per Share CPI Adj_Book
201609 131.178 101.017 170.586
201612 141.051 101.217 183.062
201703 140.906 101.417 182.513
201706 118.668 102.117 152.655
201709 128.086 102.717 163.808
201712 123.153 102.617 157.653
201803 132.126 102.917 168.646
201806 131.016 104.017 165.461
201809 138.158 104.718 173.314
201812 137.220 104.217 172.963
201903 149.545 104.217 188.498
201906 141.831 105.718 176.238
201909 156.906 106.018 194.418
201912 153.090 105.818 190.049
202003 161.140 105.718 200.231
202006 147.385 106.618 181.593
202009 157.868 105.818 195.980
202012 156.377 105.518 194.681
202103 178.908 107.518 218.587
202106 170.321 108.486 206.239
202109 188.543 109.435 226.324
202112 187.478 110.384 223.111
202203 168.653 113.968 194.396
202206 165.319 115.760 187.602
202209 172.861 118.818 191.113
202212 140.303 119.345 154.433
202303 136.610 122.402 146.612
202306 128.152 123.140 136.710
202309 145.129 124.195 153.507
202312 119.816 123.773 127.164
202403 125.839 125.038 132.205
202406 129.219 125.882 134.847
202409 132.918 126.198 138.359
202412 140.571 127.041 145.354
202503 142.810 127.779 146.816
202506 131.977 128.412 135.011
202509 145.155 129.255 147.523
202512 144.752 129.361 146.994
202603 152.642 131.258 152.765
202606 155.906 131.364 155.906

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 4.03 mean?
adidas AG (WAR:ADS) has a Cyclically Adjusted PB Ratio of 4.03 as of Sep. 15, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on adidas AG and its competitors. This is 39% below median its historical median of 6.63. Over the past decade, adidas AG's Cyclically Adjusted PB Ratio has ranged from 2.76 to 10.47. According to the industry distribution chart, adidas AG ranks #560 out of 635 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 88.2%.
Is adidas AG's Cyclically Adjusted PB Ratio too high?
adidas AG's current Cyclically Adjusted PB Ratio of 4.03 is 39% below median its 10-year median of 6.63. Over the past 10 years, this metric has ranged from a low of 2.76 to a high of 10.47. The Manufacturing - Apparel & Accessories industry median Cyclically Adjusted PB Ratio is 0.93. adidas AG's value of 4.03 is 333.3% above this industry median. Based on the distribution chart, adidas AG ranks #560 out of 635 companies in the Manufacturing - Apparel & Accessories industry, which is in the bottom quartile relative to peers. Overall, adidas AG has a GF Score™ of 68/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does adidas AG's Cyclically Adjusted PB Ratio compare to NKE and DECK?
According to the Manufacturing - Apparel & Accessories industry distribution chart, adidas AG ranks #560 out of 635 companies for Cyclically Adjusted PB Ratio. This places adidas AG in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 0.93. adidas AG's value of 4.03 is 333.3% above this benchmark. Historically, adidas AG's own Cyclically Adjusted PB Ratio has ranged from 2.76 to 10.47 over the past decade. While the company's 10-year median is 6.63 vs. the industry median of 0.93, adidas AG has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Manufacturing - Apparel & Accessories company?
The median Cyclically Adjusted PB Ratio among Manufacturing - Apparel & Accessories companies is 0.93, based on 635 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. adidas AG's current Cyclically Adjusted PB Ratio of 4.03 is 333.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on adidas AG and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Cyclically Adjusted PB Ratio is 0.93 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. adidas AG's current Cyclically Adjusted PB Ratio is 4.03, which is 39% below median its own 10-year median of 6.63. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is adidas AG stock overvalued right now?
Based on GuruFocus' analysis, adidas AG (WAR:ADS) is currently considered Significantly Undervalued. The stock's GF Value™ is zł899.49, compared to a current price of zł617.80 — trading 31.3% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 4.03, which is 39% below median its 10-year median of 6.63 and 333.3% above the Manufacturing - Apparel & Accessories industry median of 0.93. adidas AG's overall GF Score™ is 68/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For adidas AG (WAR:ADS), the current Cyclically Adjusted PB Ratio is 4.03 as of Sep. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is adidas AG (WAR:ADS) Overvalued in 2026?

Based on GuruFocus' analysis, adidas AG stock appears to be undervalued. The current stock price of zł617.80 is trading 31.3% below its estimated GF Value™ of zł899.49. GuruFocus considers adidas AG to be Significantly Undervalued.

Key valuation signals for WAR:ADS:

  • Cyclically Adjusted PB Ratio: 4.03 (39% below median its 10-year median of 6.63)
  • GF Value™: zł899.49 vs. price of zł617.80 (31.3% below fair value)
  • GF Score™: 68/100
  • Industry Position: 333.3% above the Manufacturing - Apparel & Accessories median (#560 of 635)

No single metric tells the full story. See the WAR:ADS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


adidas AG Business Description

Address Adi-Dassler-Strasse 1, Herzogenaurach, BY, DEU, 91074
Adidas designs, develops, produces, and markets athletic and leisure apparel, footwear, accessories, and sports equipment. Under its eponymous brand, it produces apparel for competitive athletics, casual activewear, and casual fashion. Adidas sells its products in more than 160 countries through about 2,000 owned retail stores, 15,000 Adidas-branded franchise stores (including about 8,000 in China), 150,000 wholesale doors, and an owned e-commerce site that is available in 67 countries. The company was founded in 1949 in Germany.
68GF Score

Get the complete analysis for WAR:ADS

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

zł617.80
Price
zł899.49
GF Value