Amazon.com (WAR:AMZN) Cyclically Adjusted PB Ratio: 17.46 (As of Aug. 11, 2026) — 62% Below Median

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WAR:AMZN Amazon.com Inc WAR:AMZN
73 GF Score
Price zł1,045.40
GF Value zł910.96
Valuation Modestly Overvalued
! 5 Warning Signs
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What is Amazon.com Cyclically Adjusted PB Ratio?

Amazon.com WAR:AMZN +1.24% 73 Cyclically Adjusted PB Ratio is 17.46 as of Aug. 11, 2026, which is 62% below its 10-year median of 45.83. GuruFocus rates WAR:AMZN with a GF Score™ of 73/100 and a GF Value™ of zł910.96 (Modestly Overvalued). The stock has 5 warning signs investors should review. Among 803 Retail - Cyclical companies, Amazon.com ranks worse than 97.14% on this metric.

As of today (2026-08-11), Amazon.com's current share price is zł1045.40. Amazon.com's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 was zł59.88. Amazon.com's Cyclically Adjusted PB Ratio for today is 17.46.

The historical rank and industry rank for Amazon.com's Cyclically Adjusted PB Ratio or its related term are showing as below:

WAR:AMZN' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 14.51   Med: 45.83   Max: 76.24
Current: 17.55

During the past years, Amazon.com's highest Cyclically Adjusted PB Ratio was 76.24. The lowest was 14.51. And the median was 45.83.

WAR:AMZN's Cyclically Adjusted PB Ratio is ranked worse than
97.14% of 803 companies
in the Retail - Cyclical industry
Industry Median: 1.25 vs WAR:AMZN: 17.55

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Amazon.com's adjusted book value per share data for the three months ended in Jun. 2026 was zł190.780. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is zł59.88 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Amazon.com  (WAR:AMZN) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Amazon.com Cyclically Adjusted PB Ratio Related Terms


Amazon.com Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Amazon.com's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Amazon.com Cyclically Adjusted PB Ratio Chart

Amazon.com Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 40.90 15.03 20.63 22.36 17.44

Amazon.com Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 19.15 17.77 17.44 14.40 15.05

WAR:AMZN vs BABA, PDD, MELI: Cyclically Adjusted PB Ratio Comparison

For the Internet Retail subindustry, Amazon.com's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Amazon.com Cyclically Adjusted PB Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Amazon.com's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Amazon.com's Cyclically Adjusted PB Ratio falls into.


WAR:AMZN
73GF Score
Amazon.com Inc WAR:AMZN
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Amazon.com Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Amazon.com's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=1045.40/59.88
=17.46

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Amazon.com's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Amazon.com's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=190.78/333.9520*333.9520
=190.780

Current CPI (Jun. 2026) = 333.9520.

Amazon.com Quarterly Data

Book Value per Share CPI Adj_Book
201609 6.981 241.428 9.656
201612 7.539 241.432 10.428
201703 8.455 243.801 11.581
201706 9.018 244.955 12.294
201709 9.539 246.819 12.906
201712 10.675 246.524 14.461
201803 12.097 249.554 16.188
201806 13.399 251.989 17.757
201809 14.919 252.439 19.736
201812 16.539 251.233 21.985
201903 18.347 254.202 24.103
201906 20.029 256.143 26.113
201909 21.287 256.759 27.687
201912 23.237 256.974 30.198
202003 24.391 258.115 31.557
202006 27.441 257.797 35.547
202009 30.747 260.280 39.450
202012 34.626 260.474 44.394
202103 38.256 264.877 48.232
202106 42.306 271.696 52.000
202109 44.342 274.310 53.983
202112 50.645 278.802 60.663
202203 49.090 287.504 57.021
202206 48.124 296.311 54.237
202209 50.279 296.808 56.571
202212 53.178 296.797 59.835
202303 56.179 301.836 62.157
202306 60.969 305.109 66.733
202309 66.057 307.789 71.672
202312 72.509 306.746 78.940
202403 77.670 312.332 83.046
202406 84.060 314.175 89.351
202409 91.948 315.301 97.387
202412 100.678 315.605 106.531
202503 107.480 319.799 112.237
202506 116.770 322.561 120.894
202509 128.987 324.800 132.622
202512 142.858 324.054 147.221
202603 153.247 330.213 154.982
202606 190.780 333.952 190.780

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 17.46 mean?
Amazon.com (WAR:AMZN) has a Cyclically Adjusted PB Ratio of 17.46 as of Aug. 11, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Amazon.com and its competitors. This is 62% below median its historical median of 45.83. Over the past decade, Amazon.com's Cyclically Adjusted PB Ratio has ranged from 14.51 to 76.24. According to the industry distribution chart, Amazon.com ranks #780 out of 803 companies in the Retail - Cyclical industry, placing it in the top 97.1%.
Is Amazon.com's Cyclically Adjusted PB Ratio too high?
Amazon.com's current Cyclically Adjusted PB Ratio of 17.46 is 62% below median its 10-year median of 45.83. Over the past 10 years, this metric has ranged from a low of 14.51 to a high of 76.24. The Retail - Cyclical industry median Cyclically Adjusted PB Ratio is 1.25. Amazon.com's value of 17.46 is 1296.8% above this industry median. Based on the distribution chart, Amazon.com ranks #780 out of 803 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, Amazon.com has a GF Score™ of 73/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Amazon.com's Cyclically Adjusted PB Ratio compare to BABA and PDD?
According to the Retail - Cyclical industry distribution chart, Amazon.com ranks #780 out of 803 companies for Cyclically Adjusted PB Ratio. This places Amazon.com in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 1.25. Amazon.com's value of 17.46 is 1296.8% above this benchmark. Historically, Amazon.com's own Cyclically Adjusted PB Ratio has ranged from 14.51 to 76.24 over the past decade. While the company's 10-year median is 45.83 vs. the industry median of 1.25, Amazon.com has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Retail - Cyclical company?
The median Cyclically Adjusted PB Ratio among Retail - Cyclical companies is 1.25, based on 803 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Amazon.com's current Cyclically Adjusted PB Ratio of 17.46 is 1296.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Amazon.com and its competitors. For the Retail - Cyclical industry, the median Cyclically Adjusted PB Ratio is 1.25 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Amazon.com's current Cyclically Adjusted PB Ratio is 17.46, which is 62% below median its own 10-year median of 45.83. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Amazon.com stock overvalued right now?
Based on GuruFocus' analysis, Amazon.com (WAR:AMZN) is currently considered Modestly Overvalued. The stock's GF Value™ is zł910.96, compared to a current price of zł1,045.40 — trading 14.8% above its estimated fair value. The current Cyclically Adjusted PB Ratio is 17.46, which is 62% below median its 10-year median of 45.83 and 1296.8% above the Retail - Cyclical industry median of 1.25. Amazon.com's overall GF Score™ is 73/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Amazon.com (WAR:AMZN), the current Cyclically Adjusted PB Ratio is 17.46 as of Aug. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Amazon.com (WAR:AMZN) Overvalued in 2026?

Based on GuruFocus' analysis, Amazon.com stock appears to be overvalued. The current stock price of zł1,045.40 is trading 14.8% above its estimated GF Value™ of zł910.96. GuruFocus considers Amazon.com to be Modestly Overvalued.

Key valuation signals for WAR:AMZN:

  • Cyclically Adjusted PB Ratio: 17.46 (62% below median its 10-year median of 45.83)
  • GF Value™: zł910.96 vs. price of zł1,045.40 (14.8% above fair value)
  • GF Score™: 73/100 with 5 warning signs
  • Industry Position: 1296.8% above the Retail - Cyclical median (#780 of 803)

No single metric tells the full story. See the WAR:AMZN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Amazon.com Business Description

Address 410 Terry Avenue North, Seattle, WA, USA, 98109-5210
Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.
73GF Score

Get the complete analysis for WAR:AMZN

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

zł1,045.40
Price
zł910.96
GF Value