Apple (BSE:AAPL) Cyclically Adjusted PS Ratio: (As of Sep. 01, 2026)

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

What is Apple Cyclically Adjusted PS Ratio?

Note: If the price history is too short, we do not calculate current Cyclically Adjusted PS Ratio for this stock. All the historical data is shown as the company's primary share's data instead.

Shiller PE for Stocks: The True Measure of Stock Valuation


Apple  (BSE:AAPL) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Apple Cyclically Adjusted PS Ratio Related Terms


Apple Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Apple's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Apple Cyclically Adjusted PS Ratio Chart

Apple Annual Data
Trend Sep16 Sep17 Sep18 Sep19 Sep20 Sep21 Sep22 Sep23 Sep24 Sep25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 11.13 8.94 9.71 11.86 11.76

Apple Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 9.71 11.76 12.29 11.05 12.20

BSE:AAPL vs SONO, FXHO, TBCH: Cyclically Adjusted PS Ratio Comparison

For the Consumer Electronics subindustry, Apple's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Apple Cyclically Adjusted PS Ratio vs Hardware Industry

For the Hardware industry and Technology sector, Apple's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Apple's Cyclically Adjusted PS Ratio falls into.



Apple Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Apple's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Apple's adjusted Revenue per Share data for the three months ended in Jun. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=97.896/333.9520*333.9520
=97.896

Current CPI (Jun. 2026) = 333.9520.

Apple Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201609 39.394 241.428 54.491
201612 66.687 241.432 92.242
201703 45.589 243.801 62.447
201706 39.346 244.955 53.641
201709 45.998 246.819 62.236
201712 77.628 246.524 105.158
201803 54.700 249.554 73.199
201806 47.656 251.989 63.157
201809 56.277 252.439 74.449
201812 75.432 251.233 100.268
201903 51.906 254.202 68.190
201906 48.143 256.143 62.767
201909 57.297 256.759 74.523
201912 82.151 256.974 106.760
202003 52.173 258.115 67.502
202006 53.400 257.797 69.175
202009 57.886 260.280 74.271
202012 99.705 260.474 127.831
202103 80.151 264.877 101.053
202106 72.859 271.696 89.554
202109 74.583 274.310 90.799
202112 110.894 278.802 132.830
202203 87.035 287.504 101.096
202206 74.224 296.311 83.653
202209 80.654 296.808 90.747
202212 104.818 296.797 117.940
202303 84.850 301.836 93.878
202306 73.184 305.109 80.102
202309 80.074 307.789 86.881
202312 106.984 306.746 116.473
202403 81.197 312.332 86.818
202406 76.745 314.175 81.576
202409 84.934 315.301 89.958
202412 111.212 315.605 117.677
202503 85.318 319.799 89.094
202506 84.134 322.561 87.105
202509 91.677 324.800 94.260
202512 128.619 324.054 132.548
202603 99.477 330.213 100.603
202606 97.896 333.952 97.896

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.


Apple Business Description

Address One Apple Park Way, Cupertino, CA, USA, 95014
Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone accounts for the majority of the firm's sales, and Apple's other products, such as the Mac, iPad, and Watch, are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, such as streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors and works with subcontractors such as Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with the majority coming indirectly through partnerships and distribution.