Apple (BSE:AAPL) Cyclically Adjusted PS Ratio: (As of Aug. 04, 2026)

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

What is Apple Cyclically Adjusted PS Ratio?

Note: If the price history is too short, we do not calculate current Cyclically Adjusted PS Ratio for this stock. All the historical data is shown as the company's primary share's data instead.

Shiller PE for Stocks: The True Measure of Stock Valuation


Apple  (BSE:AAPL) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Apple Cyclically Adjusted PS Ratio Related Terms


Apple Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Apple's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Apple Cyclically Adjusted PS Ratio Chart

Apple Annual Data
Trend Sep16 Sep17 Sep18 Sep19 Sep20 Sep21 Sep22 Sep23 Sep24 Sep25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 11.13 8.94 9.71 11.86 11.76

Apple Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 9.71 11.76 12.29 11.05 12.20

BSE:AAPL vs SONO, TBCH, VUZI: Cyclically Adjusted PS Ratio Comparison

For the Consumer Electronics subindustry, Apple's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Apple Cyclically Adjusted PS Ratio vs Hardware Industry

For the Hardware industry and Technology sector, Apple's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Apple's Cyclically Adjusted PS Ratio falls into.



Apple Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Apple's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Apple's adjusted Revenue per Share data for the three months ended in Jun. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=98.384/333.9520*333.9520
=98.384

Current CPI (Jun. 2026) = 333.9520.

Apple Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201609 39.590 241.428 54.762
201612 67.019 241.432 92.702
201703 45.816 243.801 62.758
201706 39.542 244.955 53.908
201709 46.227 246.819 62.546
201712 78.015 246.524 105.682
201803 54.972 249.554 73.563
201806 47.894 251.989 63.472
201809 56.557 252.439 74.819
201812 75.808 251.233 100.768
201903 52.165 254.202 68.531
201906 48.383 256.143 63.080
201909 57.582 256.759 74.894
201912 82.560 256.974 107.291
202003 52.433 258.115 67.838
202006 53.666 257.797 69.519
202009 58.174 260.280 74.640
202012 100.202 260.474 128.468
202103 80.551 264.877 101.557
202106 73.222 271.696 90.000
202109 74.954 274.310 91.251
202112 111.447 278.802 133.492
202203 87.469 287.504 101.600
202206 74.594 296.311 84.070
202209 81.056 296.808 91.200
202212 105.340 296.797 118.527
202303 85.273 301.836 94.346
202306 73.549 305.109 80.502
202309 80.473 307.789 87.313
202312 107.517 306.746 117.053
202403 81.602 312.332 87.251
202406 77.127 314.175 81.982
202409 85.357 315.301 90.406
202412 111.766 315.605 118.263
202503 85.743 319.799 89.538
202506 84.554 322.561 87.540
202509 92.134 324.800 94.730
202512 129.260 324.054 133.208
202603 99.972 330.213 101.104
202606 98.384 333.952 98.384

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.


Apple Business Description

Address One Apple Park Way, Cupertino, CA, USA, 95014
Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone accounts for the majority of the firm's sales, and Apple's other products, such as the Mac, iPad, and Watch, are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, such as streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors and works with subcontractors such as Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with the majority coming indirectly through partnerships and distribution.