Evoke (EIHDF) Cyclically Adjusted PS Ratio: 0.23 (As of Jul. 22, 2026) — 87% Below Median

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Director of Data and Quant Analytics at GuruFocus
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

EIHDF Evoke PLC EIHDF
71 GF Score
Price $0.65
GF Value $1.03
Valuation Possible Value Trap
! 10 Warning Signs
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What is Evoke Cyclically Adjusted PS Ratio?

Evoke EIHDF +5.56% 71 Cyclically Adjusted PS Ratio is 0.23 as of Jul. 22, 2026, which is 87% below its 10-year median of 1.77. GuruFocus rates EIHDF with a GF Score™ of 71/100 and a GF Value™ of $1.03 (Possible Value Trap). The stock has 10 warning signs investors should review. Among 671 Travel & Leisure companies, Evoke ranks better than 92.4% on this metric.

As of today (2026-07-22), Evoke's current share price is $0.6492. Evoke's Cyclically Adjusted Revenue per Share for the fiscal year that ended in Dec25 was $2.86. Evoke's Cyclically Adjusted PS Ratio for today is 0.23.

The historical rank and industry rank for Evoke's Cyclically Adjusted PS Ratio or its related term are showing as below:

EIHDF' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.09   Med: 1.77   Max: 4.58
Current: 0.18

During the past 13 years, Evoke's highest Cyclically Adjusted PS Ratio was 4.58. The lowest was 0.09. And the median was 1.77.

EIHDF's Cyclically Adjusted PS Ratio is ranked better than
92.4% of 671 companies
in the Travel & Leisure industry
Industry Median: 1.28 vs EIHDF: 0.18

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Evoke's adjusted revenue per share data of for the fiscal year that ended in Dec25 was $5.281. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $2.86 for the trailing ten years ended in Dec25.

Shiller PE for Stocks: The True Measure of Stock Valuation


Evoke  (OTCPK:EIHDF) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Evoke Cyclically Adjusted PS Ratio Related Terms


Evoke Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Evoke's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Evoke Cyclically Adjusted PS Ratio Chart

Evoke Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 2.54 0.59 0.53 0.29 0.09

Evoke Semi-Annual Data
Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.53 0.00 0.29 0.00 0.09

EIHDF vs FLUT, DKNG, SGHC: Cyclically Adjusted PS Ratio Comparison

For the Gambling subindustry, Evoke's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Evoke Cyclically Adjusted PS Ratio vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Evoke's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Evoke's Cyclically Adjusted PS Ratio falls into.


EIHDF
71GF Score
Evoke PLC EIHDF
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Evoke Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Evoke's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=0.6492/2.86
=0.23

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Evoke's Cyclically Adjusted Revenue per Share for the fiscal year that ended in Dec25 is calculated as:

For example, Evoke's adjusted Revenue per Share data for the fiscal year that ended in Dec25 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Dec25 (Change)*Current CPI (Dec25)
=5.281/324.0540*324.0540
=5.281

Current CPI (Dec25) = 324.0540.

Evoke Annual Data

Revenue per Share CPI Adj_RevenuePerShare
201612 1.440 241.432 1.933
201712 1.460 246.524 1.919
201812 1.470 251.233 1.896
201912 1.258 256.974 1.586
202012 1.830 260.474 2.277
202112 2.508 278.802 2.915
202212 3.487 296.797 3.807
202312 4.802 306.746 5.073
202412 4.848 315.605 4.978
202512 5.281 324.054 5.281

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 0.23 mean?
Evoke (EIHDF) has a Cyclically Adjusted PS Ratio of 0.23 as of Jul. 22, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Evoke and its competitors. This is 87% below median its historical median of 1.77. Over the past decade, Evoke's Cyclically Adjusted PS Ratio has ranged from 0.09 to 4.58. According to the industry distribution chart, Evoke ranks #51 out of 671 companies in the Travel & Leisure industry, placing it in the top 7.6%.
Is Evoke's Cyclically Adjusted PS Ratio too high?
Evoke's current Cyclically Adjusted PS Ratio of 0.23 is 87% below median its 10-year median of 1.77. Over the past 10 years, this metric has ranged from a low of 0.09 to a high of 4.58. The Travel & Leisure industry median Cyclically Adjusted PS Ratio is 1.28. Evoke's value of 0.23 is 82% below this industry median. Based on the distribution chart, Evoke ranks #51 out of 671 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Evoke has a GF Score™ of 71/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Evoke's Cyclically Adjusted PS Ratio compare to FLUT and DKNG?
According to the Travel & Leisure industry distribution chart, Evoke ranks #51 out of 671 companies for Cyclically Adjusted PS Ratio. This places Evoke in the top 8% of its industry — outperforming the majority of peers. The industry median Cyclically Adjusted PS Ratio is 1.28. Evoke's value of 0.23 is 82% below this benchmark. Historically, Evoke's own Cyclically Adjusted PS Ratio has ranged from 0.09 to 4.58 over the past decade. While the company's 10-year median is 1.77 vs. the industry median of 1.28, Evoke has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Travel & Leisure company?
The median Cyclically Adjusted PS Ratio among Travel & Leisure companies is 1.28, based on 671 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Evoke's current Cyclically Adjusted PS Ratio of 0.23 is 82% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Evoke and its competitors. For the Travel & Leisure industry, the median Cyclically Adjusted PS Ratio is 1.28 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Evoke's current Cyclically Adjusted PS Ratio is 0.23, which is 87% below median its own 10-year median of 1.77. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Evoke stock overvalued right now?
Based on GuruFocus' analysis, Evoke (EIHDF) is currently considered Possible Value Trap. The stock's GF Value™ is $1.03, compared to a current price of $0.65 — trading 37% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.23, which is 87% below median its 10-year median of 1.77 and 82% below the Travel & Leisure industry median of 1.28. Evoke's overall GF Score™ is 71/100 with 10 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Evoke (EIHDF), the current Cyclically Adjusted PS Ratio is 0.23 as of Jul. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Evoke (EIHDF) Overvalued in 2026?

Based on GuruFocus' analysis, Evoke stock appears to be undervalued. The current stock price of $0.65 is trading 37% below its estimated GF Value™ of $1.03. GuruFocus considers Evoke to be Possible Value Trap.

Key valuation signals for EIHDF:

  • Cyclically Adjusted PS Ratio: 0.23 (87% below median its 10-year median of 1.77)
  • GF Value™: $1.03 vs. price of $0.65 (37% below fair value)
  • GF Score™: 71/100 with 10 warning signs
  • Industry Position: 82% below the Travel & Leisure median (#51 of 671)

No single metric tells the full story. See the EIHDF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Evoke Business Description

Other Exchanges EVOKl:UKEVOK:UKC8V:Germany
Address Europort Road, Suite 601/701, Europort, GIB
Evoke PLC is an online betting and gaming company. The Group owns and operates internationally brands including William Hill, William Hill Vegas, 888casino, 888sport, 888poker, and Mr Green. Its operating segments are; UK Retail, UK&I Online, International, and Corporate.
71GF Score

Get the complete analysis for EIHDF

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.65
Price
$1.03
GF Value