Baidu (FRA:B1CB) Cyclically Adjusted PS Ratio: (As of Sep. 20, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:B1CB Baidu Inc FRA:B1CB
74 GF Score
Price €9.86
GF Value €11.63
Valuation Modestly Undervalued
! 5 Warning Signs
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What is Baidu Cyclically Adjusted PS Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Baidu  (FRA:B1CB) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Baidu Cyclically Adjusted PS Ratio Related Terms


Baidu Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Baidu's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baidu Cyclically Adjusted PS Ratio Chart

Baidu Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 4.06 3.01 2.74 1.98 2.64

Baidu Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.71 2.56 2.62 2.15 2.23

FRA:B1CB vs RDDT, TME, PINS: Cyclically Adjusted PS Ratio Comparison

For the Internet Content & Information subindustry, Baidu's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Baidu Cyclically Adjusted PS Ratio vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Baidu's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Baidu's Cyclically Adjusted PS Ratio falls into.


FRA:B1CB
74GF Score
Baidu Inc FRA:B1CB
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Baidu Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Baidu's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Baidu's adjusted Revenue per Share data for the three months ended in Jun. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=1.437/116.0564*116.0564
=1.437

Current CPI (Jun. 2026) = 116.0564.

Baidu Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201609 0.882 102.400 1.000
201612 0.888 102.600 1.004
201703 0.825 103.200 0.928
201706 0.992 103.100 1.117
201709 1.071 104.100 1.194
201712 1.076 104.500 1.195
201803 0.951 105.300 1.048
201806 1.210 104.900 1.339
201809 1.268 106.600 1.380
201812 1.229 106.500 1.339
201903 1.126 107.700 1.213
201906 1.225 107.700 1.320
201909 1.293 109.800 1.367
201912 1.337 111.200 1.395
202003 1.055 112.300 1.090
202006 1.208 110.400 1.270
202009 1.271 111.700 1.321
202012 1.401 111.500 1.458
202103 1.298 112.662 1.337
202106 1.448 111.769 1.504
202109 1.507 112.215 1.559
202112 1.608 113.108 1.650
202203 1.442 114.335 1.464
202206 1.498 114.558 1.518
202209 1.690 115.339 1.701
202212 1.628 115.116 1.641
202303 1.495 115.116 1.507
202306 1.574 114.558 1.595
202309 1.535 115.339 1.545
202312 1.589 114.781 1.607
202403 1.434 115.227 1.444
202406 1.552 114.781 1.569
202409 1.528 115.785 1.532
202412 1.599 114.893 1.615
202503 1.534 115.116 1.547
202506 1.462 114.907 1.477
202509 1.374 115.471 1.381
202512 1.458 115.832 1.461
202603 1.433 116.303 1.430
202606 1.437 116.056 1.437

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Baidu (FRA:B1CB) Overvalued in 2026?

Based on GuruFocus' analysis, Baidu stock appears to be undervalued. The current stock price of €9.86 is trading 15.2% below its estimated GF Value™ of €11.63. GuruFocus considers Baidu to be Modestly Undervalued.

Key valuation signals for FRA:B1CB:

  • Cyclically Adjusted PS Ratio:
  • GF Value™: €11.63 vs. price of €9.86 (15.2% below fair value)
  • GF Score™: 74/100 with 5 warning signs

No single metric tells the full story. See the FRA:B1CB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Baidu Business Description

Address No. 10 Shangdi 10th Street, Baidu Campus, Haidian District, Beijing, CHN, 100085
Most of Baidu's revenue comes from Baidu core, with the rest coming from video-streaming subsidiary iQiyi. The firm's main businesses include online marketing services from its search engine, AI cloud infrastructure, AI applications, AI marketing, and autonomous driving.
74GF Score

Get the complete analysis for FRA:B1CB

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€9.86
Price
€11.63
GF Value