Guess (FRA:GU9) Cyclically Adjusted PS Ratio: (As of Sep. 20, 2026)

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Director of Data and Quant Analytics at GuruFocus
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FRA:GU9 Guess Inc FRA:GU9
54 GF Score
Price €14.20
GF Value €25.38
! 5 Warning Signs
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What is Guess Cyclically Adjusted PS Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Guess  (FRA:GU9) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Guess Cyclically Adjusted PS Ratio Related Terms


Guess Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Guess's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Guess Cyclically Adjusted PS Ratio Chart

Guess Annual Data
Trend Jan16 Jan17 Jan18 Jan19 Jan20 Jan21 Jan22 Jan23 Jan24 Jan25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.79 0.72 0.74 0.68 0.39

Guess Quarterly Data
Jan21 Apr21 Jul21 Oct21 Jan22 Apr22 Jul22 Oct22 Jan23 Apr23 Jul23 Oct23 Jan24 Apr24 Jul24 Oct24 Jan25 Apr25 Jul25 Oct25
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.49 0.38 0.30 0.33 0.42

FRA:GU9 vs SFIX, SCVL, CRI: Cyclically Adjusted PS Ratio Comparison

For the Apparel Retail subindustry, Guess's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Guess Cyclically Adjusted PS Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Guess's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Guess's Cyclically Adjusted PS Ratio falls into.


FRA:GU9
54GF Score
Guess Inc FRA:GU9
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Guess Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Guess's Cyclically Adjusted Revenue per Share for the quarter that ended in Oct. 2025 is calculated as:

For example, Guess's adjusted Revenue per Share data for the three months ended in Oct. 2025 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Oct. 2025 (Change)*Current CPI (Oct. 2025)
=12.755/107.4300*107.4300
=12.755

Current CPI (Oct. 2025) = 107.4300.

Guess Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201601 7.254 99.000 7.872
201604 4.808 99.804 5.175
201607 5.800 99.644 6.253
201610 5.733 99.656 6.180
201701 7.590 99.346 8.208
201704 5.122 100.241 5.489
201707 6.098 99.972 6.553
201710 5.688 100.314 6.091
201801 7.640 100.081 8.201
201804 5.297 101.046 5.632
201807 6.755 101.202 7.171
201810 6.529 101.425 6.916
201901 8.970 100.642 9.575
201904 5.944 101.762 6.275
201907 8.527 101.517 9.024
201910 8.270 101.168 8.782
202001 11.397 100.845 12.141
202004 3.619 100.680 3.862
202007 5.451 100.583 5.822
202010 7.592 100.591 8.108
202101 8.285 100.296 8.874
202104 6.581 101.010 6.999
202107 7.925 101.266 8.407
202110 8.333 101.840 8.790
202201 10.792 101.950 11.372
202204 7.211 103.584 7.479
202207 8.754 104.743 8.979
202210 9.479 104.891 9.708
202301 11.472 105.296 11.704
202304 9.718 106.241 9.827
202307 8.715 106.424 8.797
202310 8.637 106.667 8.699
202401 11.952 106.643 12.040
202404 9.875 107.694 9.851
202407 10.102 107.798 10.068
202410 10.079 107.332 10.088
202501 13.136 107.071 13.180
202504 11.673 107.731 11.640
202507 12.903 108.033 12.831
202510 12.755 107.430 12.755

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Guess (FRA:GU9) Overvalued in 2026?

Based on GuruFocus' analysis, Guess stock appears to be undervalued. The current stock price of €14.20 is trading 44.1% below its estimated GF Value™ of €25.38.

Key valuation signals for FRA:GU9:

  • Cyclically Adjusted PS Ratio:
  • GF Value™: €25.38 vs. price of €14.20 (44.1% below fair value)
  • GF Score™: 54/100 with 5 warning signs

No single metric tells the full story. See the FRA:GU9 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Guess Business Description

Address Strada Regina 44, Bioggio, CHE, CH-6934
Guess Inc designs, markets, distributes and licenses lifestyle collections of contemporary apparel and accessories for men, women and children that reflect the American lifestyle and European fashion sensibilities. The lines include full collections of clothing, including jeans, pants, skirts, dresses, active wear, shorts, blouses, shirts, jackets, knitwear, outerwear and intimate apparel. Its apparel is marketed under numerous trademarks, including GUESS, GUESS?, GUESS U.S.A., GUESS JEANS, GUESS? and Triangle Design, MARCIANO, Question Mark and Triangle Design, a stylized G and a stylized M, GUESS Kids, Baby GUESS, YES, G by GUESS (GbG), GUESS by MARCIANO and Gc.
54GF Score

Get the complete analysis for FRA:GU9

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€14.20
Price
€25.38
GF Value