Rocky Mountain Chocolate Factory (FRA:RMFA) Cyclically Adjusted PS Ratio: 0.14 (As of Jul. 23, 2026) — 85% Below Median

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FRA:RMFA Rocky Mountain Chocolate Factory Inc FRA:RMFA
51 GF Score
Price €0.68
GF Value €1.19
Valuation Possible Value Trap
! 9 Warning Signs
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What is Rocky Mountain Chocolate Factory Cyclically Adjusted PS Ratio?

Rocky Mountain Chocolate Factory FRA:RMFA +3.85% 51 Cyclically Adjusted PS Ratio is 0.14 as of Jul. 23, 2026, which is 85% below its 10-year median of 0.96. GuruFocus rates FRA:RMFA with a GF Score™ of 51/100 and a GF Value™ of €1.19 (Possible Value Trap). The stock has 9 warning signs investors should review. Among 1,447 Consumer Packaged Goods companies, Rocky Mountain Chocolate Factory ranks better than 88.25% on this metric.

As of today (2026-07-23), Rocky Mountain Chocolate Factory's current share price is €0.675. Rocky Mountain Chocolate Factory's Cyclically Adjusted Revenue per Share for the quarter that ended in May. 2026 was €4.66. Rocky Mountain Chocolate Factory's Cyclically Adjusted PS Ratio for today is 0.14.

The historical rank and industry rank for Rocky Mountain Chocolate Factory's Cyclically Adjusted PS Ratio or its related term are showing as below:

FRA:RMFA' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.16   Med: 0.96   Max: 2.16
Current: 0.17

During the past years, Rocky Mountain Chocolate Factory's highest Cyclically Adjusted PS Ratio was 2.16. The lowest was 0.16. And the median was 0.96.

FRA:RMFA's Cyclically Adjusted PS Ratio is ranked better than
88.25% of 1447 companies
in the Consumer Packaged Goods industry
Industry Median: 0.76 vs FRA:RMFA: 0.17

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Rocky Mountain Chocolate Factory's adjusted revenue per share data for the three months ended in May. 2026 was €0.557. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is €4.66 for the trailing ten years ended in May. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Rocky Mountain Chocolate Factory  (FRA:RMFA) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Rocky Mountain Chocolate Factory Cyclically Adjusted PS Ratio Related Terms


Rocky Mountain Chocolate Factory Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Rocky Mountain Chocolate Factory's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Rocky Mountain Chocolate Factory Cyclically Adjusted PS Ratio Chart

Rocky Mountain Chocolate Factory Annual Data
Trend Feb17 Feb18 Feb19 Feb20 Feb21 Feb22 Feb23 Feb24 Feb25 Feb26
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.19 0.74 0.62 0.25 0.43

Rocky Mountain Chocolate Factory Quarterly Data
Aug21 Nov21 Feb22 May22 Aug22 Nov22 Feb23 May23 Aug23 Nov23 Feb24 May24 Aug24 Nov24 Feb25 May25 Aug25 Nov25 Feb26 May26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.20 0.24 0.28 0.43 0.33

FRA:RMFA vs CTGL, PURE, DQWS: Cyclically Adjusted PS Ratio Comparison

For the Confectioners subindustry, Rocky Mountain Chocolate Factory's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Rocky Mountain Chocolate Factory Cyclically Adjusted PS Ratio vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Rocky Mountain Chocolate Factory's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Rocky Mountain Chocolate Factory's Cyclically Adjusted PS Ratio falls into.


FRA:RMFA
51GF Score
Rocky Mountain Chocolate Factory Inc FRA:RMFA
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Rocky Mountain Chocolate Factory Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Rocky Mountain Chocolate Factory's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=0.675/4.66
=0.14

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Rocky Mountain Chocolate Factory's Cyclically Adjusted Revenue per Share for the quarter that ended in May. 2026 is calculated as:

For example, Rocky Mountain Chocolate Factory's adjusted Revenue per Share data for the three months ended in May. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of May. 2026 (Change)*Current CPI (May. 2026)
=0.557/335.1230*335.1230
=0.557

Current CPI (May. 2026) = 335.1230.

Rocky Mountain Chocolate Factory Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201608 1.281 240.849 1.782
201611 1.536 241.353 2.133
201702 1.628 243.603 2.240
201705 1.415 244.733 1.938
201708 1.171 245.519 1.598
201711 1.419 246.669 1.928
201802 1.422 248.991 1.914
201805 1.183 251.588 1.576
201808 1.129 252.146 1.501
201811 1.316 252.038 1.750
201902 1.389 252.776 1.841
201905 1.208 256.092 1.581
201908 1.061 256.558 1.386
201911 1.194 257.208 1.556
202002 1.188 258.678 1.539
202005 0.409 256.394 0.535
202008 0.716 259.918 0.923
202011 0.973 260.229 1.253
202102 0.886 263.014 1.129
202105 0.994 269.195 1.237
202108 1.071 273.567 1.312
202111 1.213 277.948 1.463
202202 0.779 283.716 0.920
202205 1.052 292.296 1.206
202208 1.041 296.171 1.178
202211 1.390 297.711 1.565
202302 1.218 300.840 1.357
202305 0.943 304.127 1.039
202308 0.964 307.026 1.052
202311 1.129 307.051 1.232
202402 1.067 310.326 1.152
202405 0.937 314.069 1.000
202408 0.865 314.796 0.921
202411 0.973 315.493 1.034
202502 1.114 319.082 1.170
202505 0.730 321.465 0.761
202508 0.753 323.976 0.779
202511 0.837 324.122 0.865
202602 0.635 326.785 0.651
202605 0.557 335.123 0.557

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 0.14 mean?
Rocky Mountain Chocolate Factory (FRA:RMFA) has a Cyclically Adjusted PS Ratio of 0.14 as of Jul. 23, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Rocky Mountain Chocolate Factory and its competitors. This is 85% below median its historical median of 0.96. Over the past decade, Rocky Mountain Chocolate Factory's Cyclically Adjusted PS Ratio has ranged from 0.16 to 2.16. According to the industry distribution chart, Rocky Mountain Chocolate Factory ranks #170 out of 1447 companies in the Consumer Packaged Goods industry, placing it in the top 11.7%.
Is Rocky Mountain Chocolate Factory's Cyclically Adjusted PS Ratio too high?
Rocky Mountain Chocolate Factory's current Cyclically Adjusted PS Ratio of 0.14 is 85% below median its 10-year median of 0.96. Over the past 10 years, this metric has ranged from a low of 0.16 to a high of 2.16. The Consumer Packaged Goods industry median Cyclically Adjusted PS Ratio is 0.76. Rocky Mountain Chocolate Factory's value of 0.14 is 81.6% below this industry median. Based on the distribution chart, Rocky Mountain Chocolate Factory ranks #170 out of 1447 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Rocky Mountain Chocolate Factory has a GF Score™ of 51/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Rocky Mountain Chocolate Factory's Cyclically Adjusted PS Ratio compare to CTGL and PURE?
According to the Consumer Packaged Goods industry distribution chart, Rocky Mountain Chocolate Factory ranks #170 out of 1447 companies for Cyclically Adjusted PS Ratio. This places Rocky Mountain Chocolate Factory in the top 12% of its industry — outperforming the majority of peers. The industry median Cyclically Adjusted PS Ratio is 0.76. Rocky Mountain Chocolate Factory's value of 0.14 is 81.6% below this benchmark. Historically, Rocky Mountain Chocolate Factory's own Cyclically Adjusted PS Ratio has ranged from 0.16 to 2.16 over the past decade. While the company's 10-year median is 0.96 vs. the industry median of 0.76, Rocky Mountain Chocolate Factory has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Consumer Packaged Goods company?
The median Cyclically Adjusted PS Ratio among Consumer Packaged Goods companies is 0.76, based on 1,447 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rocky Mountain Chocolate Factory's current Cyclically Adjusted PS Ratio of 0.14 is 81.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Rocky Mountain Chocolate Factory and its competitors. For the Consumer Packaged Goods industry, the median Cyclically Adjusted PS Ratio is 0.76 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rocky Mountain Chocolate Factory's current Cyclically Adjusted PS Ratio is 0.14, which is 85% below median its own 10-year median of 0.96. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Mountain Chocolate Factory stock overvalued right now?
Based on GuruFocus' analysis, Rocky Mountain Chocolate Factory (FRA:RMFA) is currently considered Possible Value Trap. The stock's GF Value™ is €1.19, compared to a current price of €0.68 — trading 43.3% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.14, which is 85% below median its 10-year median of 0.96 and 81.6% below the Consumer Packaged Goods industry median of 0.76. Rocky Mountain Chocolate Factory's overall GF Score™ is 51/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Rocky Mountain Chocolate Factory (FRA:RMFA), the current Cyclically Adjusted PS Ratio is 0.14 as of Jul. 23, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rocky Mountain Chocolate Factory (FRA:RMFA) Overvalued in 2026?

Based on GuruFocus' analysis, Rocky Mountain Chocolate Factory stock appears to be undervalued. The current stock price of €0.68 is trading 43.3% below its estimated GF Value™ of €1.19. GuruFocus considers Rocky Mountain Chocolate Factory to be Possible Value Trap.

Key valuation signals for FRA:RMFA:

  • Cyclically Adjusted PS Ratio: 0.14 (85% below median its 10-year median of 0.96)
  • GF Value™: €1.19 vs. price of €0.68 (43.3% below fair value)
  • GF Score™: 51/100 with 9 warning signs
  • Industry Position: 81.6% below the Consumer Packaged Goods median (#170 of 1447)

No single metric tells the full story. See the FRA:RMFA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Rocky Mountain Chocolate Factory Business Description

Other Exchanges RMCF:USA
Address 265 Turner Drive, Durango, CO, USA, 81303
Rocky Mountain Chocolate Factory Inc operates as a manufacturer of chocolate candies and confectionery products. The company prepares numerous products, including caramel apples in the store. The business activity of the firm functions through Franchising, Manufacturing, Retail Stores, and Others. The company derives maximum revenue through manufacturing activities. The products of the company include varieties of Clusters, Caramels, Creams, Toffees, Mints, and Truffles.
51GF Score

Get the complete analysis for FRA:RMFA

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€0.68
Price
€1.19
GF Value