British American Tobacco (JSE:BTI) Cyclically Adjusted PS Ratio: (As of Sep. 20, 2026)

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

JSE:BTI British American Tobacco PLC JSE:BTI
60 GF Score
Price R908.01
GF Value R685.39
Valuation Significantly Overvalued
! 2 Warning Signs
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What is British American Tobacco Cyclically Adjusted PS Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


British American Tobacco  (JSE:BTI) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


British American Tobacco Cyclically Adjusted PS Ratio Related Terms


British American Tobacco Cyclically Adjusted PS Ratio Historical Data

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The historical data trend for British American Tobacco's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

British American Tobacco Cyclically Adjusted PS Ratio Chart

British American Tobacco Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 3.21 3.20 2.34 2.72 3.53

British American Tobacco Semi-Annual Data
Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 2.31 2.69 3.21 3.50 3.72

JSE:BTI vs PM, MO, TPB: Cyclically Adjusted PS Ratio Comparison

For the Tobacco subindustry, British American Tobacco's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


British American Tobacco Cyclically Adjusted PS Ratio vs Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, British American Tobacco's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where British American Tobacco's Cyclically Adjusted PS Ratio falls into.


JSE:BTI
60GF Score
British American Tobacco PLC JSE:BTI
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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British American Tobacco Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

British American Tobacco's Cyclically Adjusted Revenue per Share for the fiscal year that ended in Dec25 is calculated as:

For example, British American Tobacco's adjusted Revenue per Share data for the fiscal year that ended in Dec25 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Dec25 (Change)*Current CPI (Dec25)
=274.653/139.9000*139.9000
=274.653

Current CPI (Dec25) = 139.9000.

British American Tobacco Annual Data

Revenue per Share CPI Adj_RevenuePerShare
201612 158.314 102.200 216.714
201712 163.025 105.000 217.211
201812 188.709 107.100 246.502
201912 208.108 108.500 268.335
202012 236.986 109.400 303.056
202112 227.704 114.700 277.731
202212 246.197 125.300 274.884
202312 281.453 130.500 301.726
202412 272.677 135.100 282.365
202512 274.653 139.900 274.653

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is British American Tobacco (JSE:BTI) Overvalued in 2026?

Based on GuruFocus' analysis, British American Tobacco stock appears to be overvalued. The current stock price of R908.01 is trading 32.5% above its estimated GF Value™ of R685.39. GuruFocus considers British American Tobacco to be Significantly Overvalued.

Key valuation signals for JSE:BTI:

  • Cyclically Adjusted PS Ratio:
  • GF Value™: R685.39 vs. price of R908.01 (32.5% above fair value)
  • GF Score™: 60/100 with 2 warning signs

No single metric tells the full story. See the JSE:BTI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


British American Tobacco Business Description

Address Globe House, 4 Temple Place, London, GBR, WC2R 2PG
The third-largest tobacco company by volume, British American Tobacco sold 465 billion cigarettes in 2025. Its leading brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans in cigarettes. Its ownership of the Camel, Natural American Spirit, and Newport brands are limited to the US. In next-generation products, the company has the Vuse brand in vaping, Glo in heated tobacco, and Velo in modern oral tobacco. The company also owns a 22.9% stake in ITC limited, the largest Indian cigarette company.
60GF Score

Get the complete analysis for JSE:BTI

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

R908.01
Price
R685.39
GF Value