LZRFY (Localiza Rent A Car) Cyclically Adjusted PS Ratio: 1.53 (As of Aug. 02, 2026) — 62% Below Median

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LZRFY Localiza Rent A Car SA LZRFY
90 GF Score
Price $7.31
GF Value $11.57
Valuation Possible Value Trap
! 9 Warning Signs
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What is Localiza Rent A Car Cyclically Adjusted PS Ratio?

Localiza Rent A Car LZRFY -2.14% 90 Cyclically Adjusted PS Ratio is 1.53 as of Aug. 02, 2026, which is 62% below its 10-year median of 4.05. GuruFocus rates LZRFY with a GF Score™ of 90/100 and a GF Value™ of $11.57 (Possible Value Trap). The stock has 9 warning signs investors should review. Among 718 Business Services companies, Localiza Rent A Car ranks worse than 66.71% on this metric.

As of today (2026-08-02), Localiza Rent A Car's current share price is $7.31. Localiza Rent A Car's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 was $4.77. Localiza Rent A Car's Cyclically Adjusted PS Ratio for today is 1.53.

The historical rank and industry rank for Localiza Rent A Car's Cyclically Adjusted PS Ratio or its related term are showing as below:

LZRFY' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 1.5   Med: 4.05   Max: 7.53
Current: 1.59

During the past years, Localiza Rent A Car's highest Cyclically Adjusted PS Ratio was 7.53. The lowest was 1.50. And the median was 4.05.

LZRFY's Cyclically Adjusted PS Ratio is ranked worse than
66.71% of 718 companies
in the Business Services industry
Industry Median: 0.91 vs LZRFY: 1.59

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Localiza Rent A Car's adjusted revenue per share data for the three months ended in Mar. 2026 was $2.121. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $4.77 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Localiza Rent A Car  (OTCPK:LZRFY) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Localiza Rent A Car Cyclically Adjusted PS Ratio Related Terms


Localiza Rent A Car Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Localiza Rent A Car's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Localiza Rent A Car Cyclically Adjusted PS Ratio Chart

Localiza Rent A Car Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 4.73 4.11 4.12 1.72 1.94

Localiza Rent A Car Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.70 1.96 1.83 1.94 1.98

LZRFY vs URI, SUNB, AER: Cyclically Adjusted PS Ratio Comparison

For the Rental & Leasing Services subindustry, Localiza Rent A Car's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Localiza Rent A Car Cyclically Adjusted PS Ratio vs Business Services Industry

For the Business Services industry and Industrials sector, Localiza Rent A Car's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Localiza Rent A Car's Cyclically Adjusted PS Ratio falls into.


LZRFY
90GF Score
Localiza Rent A Car SA LZRFY
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Localiza Rent A Car Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Localiza Rent A Car's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=7.31/4.77
=1.53

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Localiza Rent A Car's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Localiza Rent A Car's adjusted Revenue per Share data for the three months ended in Mar. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=2.121/175.0655*175.0655
=2.121

Current CPI (Mar. 2026) = 175.0655.

Localiza Rent A Car Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201606 0.405 108.851 0.651
201609 0.497 109.986 0.791
201612 0.491 110.802 0.776
201703 0.617 111.869 0.966
201706 0.586 112.115 0.915
201709 0.714 112.777 1.108
201712 0.773 114.068 1.186
201803 0.795 114.868 1.212
201806 0.660 117.038 0.987
201809 0.720 117.881 1.069
201812 0.725 118.340 1.073
201903 0.815 120.124 1.188
201906 0.784 120.977 1.135
201909 0.820 121.292 1.184
201912 0.942 123.436 1.336
202003 0.751 124.092 1.059
202006 0.399 123.557 0.565
202009 0.750 125.095 1.050
202012 0.739 129.012 1.003
202103 0.655 131.660 0.871
202106 0.703 133.871 0.919
202109 0.689 137.913 0.875
202112 0.617 141.992 0.761
202203 0.719 146.537 0.859
202206 0.792 149.784 0.926
202209 1.190 147.800 1.410
202212 1.137 150.207 1.325
202303 1.326 153.352 1.514
202306 1.421 154.519 1.610
202309 1.397 155.464 1.573
202312 1.507 157.148 1.679
202403 1.634 159.372 1.795
202406 1.564 161.052 1.700
202409 1.620 162.342 1.747
202412 1.527 164.740 1.623
202503 1.652 168.102 1.720
202506 1.674 169.670 1.727
202509 1.876 170.739 1.924
202512 1.887 171.765 1.923
202603 2.121 175.066 2.121

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 1.53 mean?
Localiza Rent A Car (LZRFY) has a Cyclically Adjusted PS Ratio of 1.53 as of Aug. 02, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Localiza Rent A Car and its competitors. This is 62% below median its historical median of 4.05. Over the past decade, Localiza Rent A Car's Cyclically Adjusted PS Ratio has ranged from 1.50 to 7.53. According to the industry distribution chart, Localiza Rent A Car ranks #479 out of 718 companies in the Business Services industry, placing it in the top 66.7%.
Is Localiza Rent A Car's Cyclically Adjusted PS Ratio too high?
Localiza Rent A Car's current Cyclically Adjusted PS Ratio of 1.53 is 62% below median its 10-year median of 4.05. Over the past 10 years, this metric has ranged from a low of 1.50 to a high of 7.53. The Business Services industry median Cyclically Adjusted PS Ratio is 0.91. Localiza Rent A Car's value of 1.53 is 68.1% above this industry median. Based on the distribution chart, Localiza Rent A Car ranks #479 out of 718 companies in the Business Services industry, which is below the industry midpoint. Overall, Localiza Rent A Car has a GF Score™ of 90/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Localiza Rent A Car's Cyclically Adjusted PS Ratio compare to URI and SUNB?
According to the Business Services industry distribution chart, Localiza Rent A Car ranks #479 out of 718 companies for Cyclically Adjusted PS Ratio. This places Localiza Rent A Car in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 0.91. Localiza Rent A Car's value of 1.53 is 68.1% above this benchmark. Historically, Localiza Rent A Car's own Cyclically Adjusted PS Ratio has ranged from 1.50 to 7.53 over the past decade. While the company's 10-year median is 4.05 vs. the industry median of 0.91, Localiza Rent A Car has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Business Services company?
The median Cyclically Adjusted PS Ratio among Business Services companies is 0.91, based on 718 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Localiza Rent A Car's current Cyclically Adjusted PS Ratio of 1.53 is 68.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Localiza Rent A Car and its competitors. For the Business Services industry, the median Cyclically Adjusted PS Ratio is 0.91 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Localiza Rent A Car's current Cyclically Adjusted PS Ratio is 1.53, which is 62% below median its own 10-year median of 4.05. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Localiza Rent A Car stock overvalued right now?
Based on GuruFocus' analysis, Localiza Rent A Car (LZRFY) is currently considered Possible Value Trap. The stock's GF Value™ is $11.57, compared to a current price of $7.31 — trading 36.8% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 1.53, which is 62% below median its 10-year median of 4.05 and 68.1% above the Business Services industry median of 0.91. Localiza Rent A Car's overall GF Score™ is 90/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Localiza Rent A Car (LZRFY), the current Cyclically Adjusted PS Ratio is 1.53 as of Aug. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Localiza Rent A Car (LZRFY) Overvalued in 2026?

Based on GuruFocus' analysis, Localiza Rent A Car stock appears to be undervalued. The current stock price of $7.31 is trading 36.8% below its estimated GF Value™ of $11.57. GuruFocus considers Localiza Rent A Car to be Possible Value Trap.

Key valuation signals for LZRFY:

  • Cyclically Adjusted PS Ratio: 1.53 (62% below median its 10-year median of 4.05)
  • GF Value™: $11.57 vs. price of $7.31 (36.8% below fair value)
  • GF Score™: 90/100 with 9 warning signs
  • Industry Position: 68.1% above the Business Services median (#479 of 718)

No single metric tells the full story. See the LZRFY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Localiza Rent A Car Business Description

Other Exchanges RENT4:BrazilRENT3:Brazil
Address Avenida Bernardo Vasconcelos, No. 377 - Cachoeirinha, Belo Horizonte, MG, BRA, 31150-000
Localiza Rent A Car SA is a car rental service provider with the majority of its operations in Brazil. Through its subsidiaries, the company rents cars to individuals, manages corporate car fleets, sells its decommissioned fleet, and operates a franchise business. The company has two reportable operating segments: Car Rental and Fleet Management. Maximum revenue is generated from the Car Rental segment, which is responsible for car rentals and for stipulating insurance and managing car claims for insurance companies. This segment is also responsible for the administration and granting of franchises and the right to use the Localiza brand in geographically defined markets. Geographically, the company operates across different regions in Latin America.
90GF Score

Get the complete analysis for LZRFY

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$7.31
Price
$11.57
GF Value