Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Localiza Rent A CarLZRFY -6.36%82 Cyclically Adjusted PS Ratio is 1.23 as of Sep. 16, 2026, which is 69% below its 10-year median of 4.02. GuruFocus rates LZRFY with a GF Score™ of 82/100 and a GF Value™ of $9.42 (Modestly Undervalued). The stock has 8 warning signs investors should review. Among 726 Business Services companies, Localiza Rent A Car ranks worse than 64.46% on this metric.
The historical rank and industry rank for Localiza Rent A Car's Cyclically Adjusted PS Ratio or its related term are showing as below:
LZRFY'
s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 1.34 Med: 4.02 Max: 7.53
Current: 1.43
During the past years, Localiza Rent A Car's highest Cyclically Adjusted PS Ratio was 7.53. The lowest was 1.34. And the median was 4.02.
LZRFY's Cyclically Adjusted PS Ratio is ranked worse than 64.46% of 726
companies
in the Business Services industry
Industry Median: 0.89
vs LZRFY: 1.43
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.
Localiza Rent A Car's adjusted revenue per share data for the three months ended in Jun. 2026 was $2.222. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $5.69 for the trailing ten years ended in Jun. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Localiza Rent A Car (OTCPK:LZRFY) Cyclically Adjusted PS Ratio Explanation
Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.
Localiza Rent A Car Cyclically Adjusted PS Ratio Related Terms
Localiza Rent A Car Cyclically Adjusted PS Ratio Historical Data
* Premium members only.
The historical data trend for Localiza Rent A Car's Cyclically Adjusted PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Localiza Rent A Car Cyclically Adjusted PS Ratio Chart
LZRFY vs URI, SUNB, AER: Cyclically Adjusted PS Ratio Comparison
For the Rental & Leasing Services subindustry, Localiza Rent A Car's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Localiza Rent A Car Cyclically Adjusted PS Ratio vs Business Services Industry
For the Business Services industry and Industrials sector, Localiza Rent A Car's Cyclically Adjusted PS Ratio distribution charts can be found below:
* The bar in red indicates where Localiza Rent A Car's Cyclically Adjusted PS Ratio falls into.
Localiza Rent A Car Cyclically Adjusted PS Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.
Localiza Rent A Car's Cyclically Adjusted PS Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PS Ratio of 1.23 mean?
Localiza Rent A Car (LZRFY) has a Cyclically Adjusted PS Ratio of 1.23 as of Sep. 16, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Localiza Rent A Car and its competitors. This is 69% below median its historical median of 4.02. Over the past decade, Localiza Rent A Car's Cyclically Adjusted PS Ratio has ranged from 1.34 to 7.53. According to the industry distribution chart, Localiza Rent A Car ranks #468 out of 726 companies in the Business Services industry, placing it in the top 64.5%.
Is Localiza Rent A Car's Cyclically Adjusted PS Ratio too high?
Localiza Rent A Car's current Cyclically Adjusted PS Ratio of 1.23 is 69% below median its 10-year median of 4.02. Over the past 10 years, this metric has ranged from a low of 1.34 to a high of 7.53. The Business Services industry median Cyclically Adjusted PS Ratio is 0.89. Localiza Rent A Car's value of 1.23 is 38.2% above this industry median. Based on the distribution chart, Localiza Rent A Car ranks #468 out of 726 companies in the Business Services industry, which is below the industry midpoint. Overall, Localiza Rent A Car has a GF Score™ of 82/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Localiza Rent A Car's Cyclically Adjusted PS Ratio compare to URI and SUNB?
According to the Business Services industry distribution chart, Localiza Rent A Car ranks #468 out of 726 companies for Cyclically Adjusted PS Ratio. This places Localiza Rent A Car in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 0.89. Localiza Rent A Car's value of 1.23 is 38.2% above this benchmark. Historically, Localiza Rent A Car's own Cyclically Adjusted PS Ratio has ranged from 1.34 to 7.53 over the past decade. While the company's 10-year median is 4.02 vs. the industry median of 0.89, Localiza Rent A Car has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Business Services company?
The median Cyclically Adjusted PS Ratio among Business Services companies is 0.89, based on 726 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Localiza Rent A Car's current Cyclically Adjusted PS Ratio of 1.23 is 38.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Localiza Rent A Car and its competitors. For the Business Services industry, the median Cyclically Adjusted PS Ratio is 0.89 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Localiza Rent A Car's current Cyclically Adjusted PS Ratio is 1.23, which is 69% below median its own 10-year median of 4.02. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Localiza Rent A Car stock overvalued right now?
Based on GuruFocus' analysis, Localiza Rent A Car (LZRFY) is currently considered Modestly Undervalued. The stock's GF Value™ is $9.42, compared to a current price of $7.02 — trading 25.4% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 1.23, which is 69% below median its 10-year median of 4.02 and 38.2% above the Business Services industry median of 0.89. Localiza Rent A Car's overall GF Score™ is 82/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Localiza Rent A Car (LZRFY), the current Cyclically Adjusted PS Ratio is 1.23 as of Sep. 16, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Localiza Rent A Car (LZRFY) Overvalued in 2026?
Based on GuruFocus' analysis, Localiza Rent A Car stock appears to be undervalued.
The current stock price of $7.02 is trading 25.4% below its estimated GF Value™ of $9.42.
GuruFocus considers Localiza Rent A Car to be Modestly Undervalued.
Key valuation signals for LZRFY:
Cyclically Adjusted PS Ratio: 1.23 (69% below median its 10-year median of 4.02)
GF Value™: $9.42 vs. price of $7.02 (25.4% below fair value)
Industry Position: 38.2% above the Business Services median (#468 of 726)
No single metric tells the full story. See the LZRFY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Localiza Rent A Car SA is a car rental service provider with the majority of its operations in Brazil. Through its subsidiaries, the company rents cars to individuals, manages corporate car fleets, sells its decommissioned fleet, and operates a franchise business. The company has two reportable operating segments: Car Rental and Fleet Management. Maximum revenue is generated from the Car Rental segment, which is responsible for car rentals and for stipulating insurance and managing car claims for insurance companies. This segment is also responsible for the administration and granting of franchises and the right to use the Localiza brand in geographically defined markets. Geographically, the company operates across different regions in Latin America.
82GF Score
Get the complete analysis for LZRFY
Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
LZRFY has been successfully added to your 
