Baidu (MEX:BIDUN) Cyclically Adjusted PS Ratio: 2.19 (As of Jul. 24, 2026) — 48% Below Median

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Director of Data and Quant Analytics at GuruFocus
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Founder & CEO of GuruFocus
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MEX:BIDUN Baidu Inc MEX:BIDUN
68 GF Score
Price MXN1,870.50
GF Value MXN1,837.28
Valuation Fairly Valued
! 5 Warning Signs
View Full Analysis

What is Baidu Cyclically Adjusted PS Ratio?

Baidu MEX:BIDUN -0.12% 68 Cyclically Adjusted PS Ratio is 2.19 as of Jul. 24, 2026, which is 48% below its 10-year median of 4.22. GuruFocus rates MEX:BIDUN with a GF Score™ of 68/100 and a GF Value™ of MXN1,837.28 (Fairly Valued). The stock has 5 warning signs investors should review. Among 326 Interactive Media companies, Baidu ranks worse than 62.58% on this metric.

As of today (2026-07-24), Baidu's current share price is MXN1870.50. Baidu's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 was MXN855.68. Baidu's Cyclically Adjusted PS Ratio for today is 2.19.

The historical rank and industry rank for Baidu's Cyclically Adjusted PS Ratio or its related term are showing as below:

MEX:BIDUN' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 1.67   Med: 4.22   Max: 16.99
Current: 2.17

During the past years, Baidu's highest Cyclically Adjusted PS Ratio was 16.99. The lowest was 1.67. And the median was 4.22.

MEX:BIDUN's Cyclically Adjusted PS Ratio is ranked worse than
62.58% of 326 companies
in the Interactive Media industry
Industry Median: 1.375 vs MEX:BIDUN: 2.17

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Baidu's adjusted revenue per share data for the three months ended in Mar. 2026 was MXN242.900. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is MXN855.68 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Baidu  (MEX:BIDUN) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Baidu Cyclically Adjusted PS Ratio Related Terms


Baidu Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Baidu's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baidu Cyclically Adjusted PS Ratio Chart

Baidu Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 4.17 2.83 2.72 1.81 2.68

Baidu Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.95 1.80 2.74 2.68 2.25

MEX:BIDUN vs RDDT, TME, PINS: Cyclically Adjusted PS Ratio Comparison

For the Internet Content & Information subindustry, Baidu's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Baidu Cyclically Adjusted PS Ratio vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Baidu's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Baidu's Cyclically Adjusted PS Ratio falls into.


MEX:BIDUN
68GF Score
Baidu Inc MEX:BIDUN
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Baidu Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Baidu's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=1870.50/855.68
=2.19

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baidu's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Baidu's adjusted Revenue per Share data for the three months ended in Mar. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=242.9/116.3033*116.3033
=242.900

Current CPI (Mar. 2026) = 116.3033.

Baidu Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201606 147.524 101.400 169.206
201609 152.200 102.400 172.865
201612 155.855 102.600 176.671
201703 132.301 103.200 149.099
201706 159.182 103.100 179.567
201709 185.454 104.100 207.194
201712 199.771 104.500 222.335
201803 170.900 105.300 188.758
201806 223.622 104.900 247.931
201809 218.880 106.600 238.804
201812 221.351 106.500 241.726
201903 199.384 107.700 215.311
201906 209.200 107.700 225.911
201909 223.974 109.800 237.240
201912 224.390 111.200 234.688
202003 216.609 112.300 224.331
202006 245.961 110.400 259.113
202009 266.688 111.700 277.679
202012 269.174 111.500 280.770
202103 254.452 112.662 262.677
202106 279.307 111.769 290.638
202109 292.763 112.215 303.428
202112 302.752 113.108 311.306
202203 257.784 114.335 262.222
202206 253.531 114.558 257.394
202209 267.373 115.339 269.609
202212 264.186 115.116 266.912
202303 229.723 115.116 232.093
202306 230.142 114.558 233.649
202309 231.116 115.339 233.049
202312 234.879 114.781 237.994
202403 206.317 115.227 208.244
202406 244.465 114.781 247.707
202409 267.848 115.785 269.047
202412 280.988 114.893 284.438
202503 265.264 115.116 268.001
202506 251.380 114.907 254.434
202509 236.722 115.471 238.427
202512 241.642 115.832 242.625
202603 242.900 116.303 242.900

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 2.19 mean?
Baidu (MEX:BIDUN) has a Cyclically Adjusted PS Ratio of 2.19 as of Jul. 24, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Baidu and its competitors. This is 48% below median its historical median of 4.22. Over the past decade, Baidu's Cyclically Adjusted PS Ratio has ranged from 1.67 to 16.99. According to the industry distribution chart, Baidu ranks #204 out of 326 companies in the Interactive Media industry, placing it in the top 62.6%.
Is Baidu's Cyclically Adjusted PS Ratio too high?
Baidu's current Cyclically Adjusted PS Ratio of 2.19 is 48% below median its 10-year median of 4.22. Over the past 10 years, this metric has ranged from a low of 1.67 to a high of 16.99. The Interactive Media industry median Cyclically Adjusted PS Ratio is 1.38. Baidu's value of 2.19 is 59.3% above this industry median. Based on the distribution chart, Baidu ranks #204 out of 326 companies in the Interactive Media industry, which is below the industry midpoint. Overall, Baidu has a GF Score™ of 68/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Baidu's Cyclically Adjusted PS Ratio compare to RDDT and TME?
According to the Interactive Media industry distribution chart, Baidu ranks #204 out of 326 companies for Cyclically Adjusted PS Ratio. This places Baidu in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 1.38. Baidu's value of 2.19 is 59.3% above this benchmark. Historically, Baidu's own Cyclically Adjusted PS Ratio has ranged from 1.67 to 16.99 over the past decade. While the company's 10-year median is 4.22 vs. the industry median of 1.38, Baidu has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for an Interactive Media company?
The median Cyclically Adjusted PS Ratio among Interactive Media companies is 1.38, based on 326 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Baidu's current Cyclically Adjusted PS Ratio of 2.19 is 59.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Baidu and its competitors. For the Interactive Media industry, the median Cyclically Adjusted PS Ratio is 1.38 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Baidu's current Cyclically Adjusted PS Ratio is 2.19, which is 48% below median its own 10-year median of 4.22. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baidu stock overvalued right now?
Based on GuruFocus' analysis, Baidu (MEX:BIDUN) is currently considered Fairly Valued. The stock's GF Value™ is MXN1,837.28, compared to a current price of MXN1,870.50 — trading 1.8% above its estimated fair value. The current Cyclically Adjusted PS Ratio is 2.19, which is 48% below median its 10-year median of 4.22 and 59.3% above the Interactive Media industry median of 1.38. Baidu's overall GF Score™ is 68/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Baidu (MEX:BIDUN), the current Cyclically Adjusted PS Ratio is 2.19 as of Jul. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Baidu (MEX:BIDUN) Overvalued in 2026?

Based on GuruFocus' analysis, Baidu stock appears to be overvalued. The current stock price of MXN1,870.50 is trading 1.8% above its estimated GF Value™ of MXN1,837.28. GuruFocus considers Baidu to be Fairly Valued.

Key valuation signals for MEX:BIDUN:

  • Cyclically Adjusted PS Ratio: 2.19 (48% below median its 10-year median of 4.22)
  • GF Value™: MXN1,837.28 vs. price of MXN1,870.50 (1.8% above fair value)
  • GF Score™: 68/100 with 5 warning signs
  • Industry Position: 59.3% above the Interactive Media median (#204 of 326)

No single metric tells the full story. See the MEX:BIDUN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Baidu Business Description

Address No. 10 Shangdi 10th Street, Baidu Campus, Haidian District, Beijing, CHN, 100085
Most of Baidu's revenue comes from Baidu core, with the rest coming from video-streaming subsidiary iQiyi. The firm's main businesses include online marketing services from its search engine, AI cloud infrastructure, AI applications, AI marketing, and autonomous driving.
68GF Score

Get the complete analysis for MEX:BIDUN

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN1,870.50
Price
MXN1,837.28
GF Value