BHG Group AB (STU:7B1) Cyclically Adjusted PS Ratio: 0.25 (As of Aug. 08, 2026) — Near Median

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STU:7B1 BHG Group AB STU:7B1
71 GF Score
Price €1.89
GF Value €1.93
Valuation Fairly Valued
! 3 Warning Signs
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What is BHG Group AB Cyclically Adjusted PS Ratio?

BHG Group AB STU:7B1 -1.41% 71 Cyclically Adjusted PS Ratio is 0.25 as of Aug. 08, 2026, which is 4% above its 10-year median of 0.24. GuruFocus rates STU:7B1 with a GF Score™ of 71/100 and a GF Value™ of €1.93 (Fairly Valued). The stock has 3 warning signs investors should review. Among 795 Retail - Cyclical companies, BHG Group AB ranks better than 73.71% on this metric.

As of today (2026-08-08), BHG Group AB's current share price is €1.887. BHG Group AB's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 was €7.50. BHG Group AB's Cyclically Adjusted PS Ratio for today is 0.25.

The historical rank and industry rank for BHG Group AB's Cyclically Adjusted PS Ratio or its related term are showing as below:

STU:7B1' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.23   Med: 0.24   Max: 0.28
Current: 0.24

During the past years, BHG Group AB's highest Cyclically Adjusted PS Ratio was 0.28. The lowest was 0.23. And the median was 0.24.

STU:7B1's Cyclically Adjusted PS Ratio is ranked better than
73.71% of 795 companies
in the Retail - Cyclical industry
Industry Median: 0.5 vs STU:7B1: 0.24

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

BHG Group AB's adjusted revenue per share data for the three months ended in Jun. 2026 was €1.536. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is €7.50 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


BHG Group AB  (STU:7B1) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


BHG Group AB Cyclically Adjusted PS Ratio Related Terms


BHG Group AB Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for BHG Group AB's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

BHG Group AB Cyclically Adjusted PS Ratio Chart

BHG Group AB Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

BHG Group AB Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.26

STU:7B1 vs AMZN, BABA, PDD: Cyclically Adjusted PS Ratio Comparison

For the Internet Retail subindustry, BHG Group AB's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


BHG Group AB Cyclically Adjusted PS Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, BHG Group AB's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where BHG Group AB's Cyclically Adjusted PS Ratio falls into.


STU:7B1
71GF Score
BHG Group AB STU:7B1
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

BHG Group AB Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

BHG Group AB's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=1.887/7.50
=0.25

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

BHG Group AB's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, BHG Group AB's adjusted Revenue per Share data for the three months ended in Jun. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=1.536/134.6100*134.6100
=1.536

Current CPI (Jun. 2026) = 134.6100.

BHG Group AB Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201512 0.000 100.276 0.000
201612 0.000 102.022 0.000
201703 1.479 102.022 1.951
201706 2.505 102.752 3.282
201709 2.484 103.279 3.238
201712 1.012 103.793 1.312
201803 1.653 103.962 2.140
201806 1.284 104.875 1.648
201809 1.117 105.679 1.423
201812 1.159 105.912 1.473
201903 1.082 105.886 1.376
201906 1.497 106.742 1.888
201909 1.428 107.214 1.793
201912 1.460 107.766 1.824
202003 1.391 106.563 1.757
202006 2.373 107.498 2.971
202009 2.007 107.635 2.510
202012 2.093 108.296 2.602
202103 2.145 108.360 2.665
202106 2.874 108.928 3.552
202109 2.448 110.338 2.987
202112 2.740 112.486 3.279
202203 2.368 114.825 2.776
202206 2.768 118.384 3.147
202209 2.051 122.296 2.258
202212 2.005 126.365 2.136
202303 1.302 127.042 1.380
202306 1.665 129.407 1.732
202309 1.350 130.224 1.395
202312 1.411 131.912 1.440
202403 0.990 132.205 1.008
202406 1.342 132.716 1.361
202409 1.157 132.304 1.177
202412 1.399 132.987 1.416
202503 1.122 132.825 1.137
202506 1.390 133.699 1.399
202509 1.316 133.480 1.327
202512 1.551 133.390 1.565
202603 1.162 133.560 1.171
202606 1.536 134.610 1.536

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 0.25 mean?
BHG Group AB (STU:7B1) has a Cyclically Adjusted PS Ratio of 0.25 as of Aug. 08, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on BHG Group AB and its competitors. This is near median its historical median of 0.24. Over the past decade, BHG Group AB's Cyclically Adjusted PS Ratio has ranged from 0.23 to 0.28. According to the industry distribution chart, BHG Group AB ranks #209 out of 795 companies in the Retail - Cyclical industry, placing it in the top 26.3%.
Is BHG Group AB's Cyclically Adjusted PS Ratio too high?
BHG Group AB's current Cyclically Adjusted PS Ratio of 0.25 is near median its 10-year median of 0.24. Over the past 10 years, this metric has ranged from a low of 0.23 to a high of 0.28. The Retail - Cyclical industry median Cyclically Adjusted PS Ratio is 0.50. BHG Group AB's value of 0.25 is 50% below this industry median. Based on the distribution chart, BHG Group AB ranks #209 out of 795 companies in the Retail - Cyclical industry, which is above the industry midpoint. Overall, BHG Group AB has a GF Score™ of 71/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does BHG Group AB's Cyclically Adjusted PS Ratio compare to AMZN and BABA?
According to the Retail - Cyclical industry distribution chart, BHG Group AB ranks #209 out of 795 companies for Cyclically Adjusted PS Ratio. This puts BHG Group AB in the upper half of its industry. The industry median Cyclically Adjusted PS Ratio is 0.50. BHG Group AB's value of 0.25 is 50% below this benchmark. Historically, BHG Group AB's own Cyclically Adjusted PS Ratio has ranged from 0.23 to 0.28 over the past decade. While the company's 10-year median is 0.24 vs. the industry median of 0.50, BHG Group AB has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Retail - Cyclical company?
The median Cyclically Adjusted PS Ratio among Retail - Cyclical companies is 0.50, based on 795 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. BHG Group AB's current Cyclically Adjusted PS Ratio of 0.25 is 50% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on BHG Group AB and its competitors. For the Retail - Cyclical industry, the median Cyclically Adjusted PS Ratio is 0.50 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. BHG Group AB's current Cyclically Adjusted PS Ratio is 0.25, which is near median its own 10-year median of 0.24. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is BHG Group AB stock overvalued right now?
Based on GuruFocus' analysis, BHG Group AB (STU:7B1) is currently considered Fairly Valued. The stock's GF Value™ is €1.93, compared to a current price of €1.89 — trading 2.2% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.25, which is near median its 10-year median of 0.24 and 50% below the Retail - Cyclical industry median of 0.50. BHG Group AB's overall GF Score™ is 71/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For BHG Group AB (STU:7B1), the current Cyclically Adjusted PS Ratio is 0.25 as of Aug. 08, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is BHG Group AB (STU:7B1) Overvalued in 2026?

Based on GuruFocus' analysis, BHG Group AB stock appears to be undervalued. The current stock price of €1.89 is trading 2.2% below its estimated GF Value™ of €1.93. GuruFocus considers BHG Group AB to be Fairly Valued.

Key valuation signals for STU:7B1:

  • Cyclically Adjusted PS Ratio: 0.25 (near median its 10-year median of 0.24)
  • GF Value™: €1.93 vs. price of €1.89 (2.2% below fair value)
  • GF Score™: 71/100 with 3 warning signs
  • Industry Position: 50% below the Retail - Cyclical median (#209 of 795)

No single metric tells the full story. See the STU:7B1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


BHG Group AB Business Description

Other Exchanges BHG:Sweden0SOM:UK
Address Neptunigatan 1, Malmo, SWE, 211 20
BHG Group AB is a consumer e-commerce company in the Nordics and is also present in the rest of Europe, as well as in selected markets outside of Europe. It provides Home improvement space, meaning Do-It-Yourself and Home furnishings. The company's operating segments are; Home Improvement which comprises brands targeted at Nordic DIY customers, such as Bygghemma, Taloon, Golvpoolen, Nordiska Fonster, Outlet1, Hafa, and Hylte Jakt & Tradgard; the Value Home segment which comprises brands with assortments for the home targeted at price-conscious European customers, such as Trademax, Chilli, Furniture 1 and Furniturebox, and the Premium Living segment which comprises brands with assortments of premium products within the Scandinavian design.
71GF Score

Get the complete analysis for STU:7B1

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€1.89
Price
€1.93
GF Value