Harte-Hanks (STU:HHK1) Cyclically Adjusted PS Ratio: 0.09 (As of Sep. 09, 2026) — Near Median

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STU:HHK1 Harte-Hanks Inc STU:HHK1
52 GF Score
Price €3.28
GF Value €3.22
Valuation Fairly Valued
! 5 Warning Signs
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What is Harte-Hanks Cyclically Adjusted PS Ratio?

Harte-Hanks STU:HHK1 -5.20% 52 Cyclically Adjusted PS Ratio is 0.09 as of Sep. 09, 2026, which is at its 10-year median of 0.09. GuruFocus rates STU:HHK1 with a GF Score™ of 52/100 and a GF Value™ of €3.22 (Fairly Valued). The stock has 5 warning signs investors should review. Among 458 Conglomerates companies, Harte-Hanks ranks better than 92.36% on this metric.

As of today (2026-09-09), Harte-Hanks's current share price is €3.28. Harte-Hanks's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 was €35.22. Harte-Hanks's Cyclically Adjusted PS Ratio for today is 0.09.

The historical rank and industry rank for Harte-Hanks's Cyclically Adjusted PS Ratio or its related term are showing as below:

STU:HHK1' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.01   Med: 0.09   Max: 0.25
Current: 0.1

During the past years, Harte-Hanks's highest Cyclically Adjusted PS Ratio was 0.25. The lowest was 0.01. And the median was 0.09.

STU:HHK1's Cyclically Adjusted PS Ratio is ranked better than
92.36% of 458 companies
in the Conglomerates industry
Industry Median: 0.775 vs STU:HHK1: 0.10

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Harte-Hanks's adjusted revenue per share data for the three months ended in Jun. 2026 was €4.437. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is €35.22 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Harte-Hanks  (STU:HHK1) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Harte-Hanks Cyclically Adjusted PS Ratio Related Terms


Harte-Hanks Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Harte-Hanks's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Harte-Hanks Cyclically Adjusted PS Ratio Chart

Harte-Hanks Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.11 0.18 0.12 0.10 0.07

Harte-Hanks Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.08 0.08 0.07 0.05 0.05

STU:HHK1 vs GPUS, LGPS, PLAG: Cyclically Adjusted PS Ratio Comparison

For the Conglomerates subindustry, Harte-Hanks's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Harte-Hanks Cyclically Adjusted PS Ratio vs Conglomerates Industry

For the Conglomerates industry and Industrials sector, Harte-Hanks's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Harte-Hanks's Cyclically Adjusted PS Ratio falls into.


STU:HHK1
52GF Score
Harte-Hanks Inc STU:HHK1
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Harte-Hanks Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Harte-Hanks's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=3.28/35.22
=0.09

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Harte-Hanks's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Harte-Hanks's adjusted Revenue per Share data for the three months ended in Jun. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=4.437/333.9520*333.9520
=4.437

Current CPI (Jun. 2026) = 333.9520.

Harte-Hanks Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201609 14.106 241.428 19.512
201612 16.937 241.432 23.427
201703 14.383 243.801 19.701
201706 13.619 244.955 18.567
201709 12.776 246.819 17.286
201712 13.595 246.524 18.416
201803 9.421 249.554 12.607
201806 9.574 251.989 12.688
201809 8.719 252.439 11.534
201812 9.754 251.233 12.966
201903 8.352 254.202 10.972
201906 7.716 256.143 10.060
201909 7.421 256.759 9.652
201912 7.469 256.974 9.706
202003 5.658 258.115 7.320
202006 5.725 257.797 7.416
202009 6.209 260.280 7.966
202012 5.881 260.474 7.540
202103 5.526 264.877 6.967
202106 5.684 271.696 6.986
202109 5.886 274.310 7.166
202112 6.237 278.802 7.471
202203 6.114 287.504 7.102
202206 6.217 296.311 7.007
202209 7.234 296.808 8.139
202212 6.827 296.797 7.682
202303 5.927 301.836 6.558
202306 5.874 305.109 6.429
202309 6.037 307.789 6.550
202312 6.286 306.746 6.844
202403 5.778 312.332 6.178
202406 5.765 314.175 6.128
202409 5.801 315.301 6.144
202412 6.121 315.605 6.477
202503 5.223 319.799 5.454
202506 4.537 322.561 4.697
202509 4.541 324.800 4.669
202512 4.591 324.054 4.731
202603 4.346 330.213 4.395
202606 4.437 333.952 4.437

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 0.09 mean?
Harte-Hanks (STU:HHK1) has a Cyclically Adjusted PS Ratio of 0.09 as of Sep. 09, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Harte-Hanks and its competitors. This is near median its historical median of 0.09. Over the past decade, Harte-Hanks' Cyclically Adjusted PS Ratio has ranged from 0.01 to 0.25. According to the industry distribution chart, Harte-Hanks ranks #35 out of 458 companies in the Conglomerates industry, placing it in the top 7.6%.
Is Harte-Hanks' Cyclically Adjusted PS Ratio too high?
Harte-Hanks' current Cyclically Adjusted PS Ratio of 0.09 is near median its 10-year median of 0.09. Over the past 10 years, this metric has ranged from a low of 0.01 to a high of 0.25. The Conglomerates industry median Cyclically Adjusted PS Ratio is 0.78. Harte-Hanks' value of 0.09 is 88.4% below this industry median. Based on the distribution chart, Harte-Hanks ranks #35 out of 458 companies in the Conglomerates industry, which is in the top quartile — a strong position relative to peers. Overall, Harte-Hanks has a GF Score™ of 52/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Harte-Hanks' Cyclically Adjusted PS Ratio compare to GPUS and LGPS?
According to the Conglomerates industry distribution chart, Harte-Hanks ranks #35 out of 458 companies for Cyclically Adjusted PS Ratio. This places Harte-Hanks in the top 8% of its industry — outperforming the majority of peers. The industry median Cyclically Adjusted PS Ratio is 0.78. Harte-Hanks' value of 0.09 is 88.4% below this benchmark. Historically, Harte-Hanks' own Cyclically Adjusted PS Ratio has ranged from 0.01 to 0.25 over the past decade. While the company's 10-year median is 0.09 vs. the industry median of 0.78, Harte-Hanks has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Conglomerates company?
The median Cyclically Adjusted PS Ratio among Conglomerates companies is 0.78, based on 458 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Harte-Hanks's current Cyclically Adjusted PS Ratio of 0.09 is 88.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Harte-Hanks and its competitors. For the Conglomerates industry, the median Cyclically Adjusted PS Ratio is 0.78 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Harte-Hanks's current Cyclically Adjusted PS Ratio is 0.09, which is near median its own 10-year median of 0.09. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harte-Hanks stock overvalued right now?
Based on GuruFocus' analysis, Harte-Hanks (STU:HHK1) is currently considered Fairly Valued. The stock's GF Value™ is €3.22, compared to a current price of €3.28 — trading 1.9% above its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.09, which is near median its 10-year median of 0.09 and 88.4% below the Conglomerates industry median of 0.78. Harte-Hanks' overall GF Score™ is 52/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Harte-Hanks (STU:HHK1), the current Cyclically Adjusted PS Ratio is 0.09 as of Sep. 09, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Harte-Hanks (STU:HHK1) Overvalued in 2026?

Based on GuruFocus' analysis, Harte-Hanks stock appears to be overvalued. The current stock price of €3.28 is trading 1.9% above its estimated GF Value™ of €3.22. GuruFocus considers Harte-Hanks to be Fairly Valued.

Key valuation signals for STU:HHK1:

  • Cyclically Adjusted PS Ratio: 0.09 (near median its 10-year median of 0.09)
  • GF Value™: €3.22 vs. price of €3.28 (1.9% above fair value)
  • GF Score™: 52/100 with 5 warning signs
  • Industry Position: 88.4% below the Conglomerates median (#35 of 458)

No single metric tells the full story. See the STU:HHK1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Harte-Hanks Business Description

Other Exchanges HHS:USAHHK1:Germany
Address 1 Executive Drive, Chelmsford, MA, USA, 01824
Harte-Hanks Inc is a customer experience company. The company operates three business segments: Revenue Solutions; Customer Care; and Fulfillment & Logistics Services. It derives maximum revenue from Fulfillment & Logistics Services segment. The Fulfillment & Logistics Services segment includes printing, lettershop, advanced mail optimization (including commingling services), logistics and transportation optimization, monitoring and tracking, to support traditional and specialized mailings. The company has a geographic presence in the United States and Other countries. The majority of the revenue is earned from the United States.
52GF Score

Get the complete analysis for STU:HHK1

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€3.28
Price
€3.22
GF Value