WHSMY (WH Smith) Cyclically Adjusted PS Ratio: (As of Aug. 04, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

WHSMY WH Smith PLC WHSMY
46 GF Score
Price $3.35
GF Value $12.25
Valuation Possible Value Trap
! 5 Warning Signs
View Full Analysis

What is WH Smith Cyclically Adjusted PS Ratio?

Note: If the price history is too short, we do not calculate current Cyclically Adjusted PS Ratio for this stock. All the historical data is shown as the company's primary share's data instead.

Shiller PE for Stocks: The True Measure of Stock Valuation


WH Smith  (OTCPK:WHSMY) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


WH Smith Cyclically Adjusted PS Ratio Related Terms


WH Smith Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for WH Smith's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

WH Smith Cyclically Adjusted PS Ratio Chart

WH Smith Annual Data
Trend Aug16 Aug17 Aug18 Aug19 Aug20 Aug21 Aug22 Aug23 Aug24 Aug25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.51 1.23 1.18 1.01 0.53

WH Smith Semi-Annual Data
Aug16 Feb17 Aug17 Feb18 Aug18 Feb19 Aug19 Feb20 Aug20 Feb21 Aug21 Feb22 Aug22 Feb23 Aug23 Feb24 Aug24 Feb25 Aug25 Feb26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 1.01 0.00 0.53 0.00

WHSMY vs CASY, WSM, ULTA: Cyclically Adjusted PS Ratio Comparison

For the Specialty Retail subindustry, WH Smith's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


WH Smith Cyclically Adjusted PS Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, WH Smith's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where WH Smith's Cyclically Adjusted PS Ratio falls into.


WHSMY
46GF Score
WH Smith PLC WHSMY
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

WH Smith Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

WH Smith's Cyclically Adjusted Revenue per Share for the fiscal year that ended in Aug25 is calculated as:

For example, WH Smith's adjusted Revenue per Share data for the fiscal year that ended in Aug25 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Aug25 (Change)*Current CPI (Aug25)
=8.101/138.9000*138.9000
=8.101

Current CPI (Aug25) = 138.9000.

WH Smith Annual Data

Revenue per Share CPI Adj_RevenuePerShare
201608 6.906 101.200 9.479
201708 7.136 104.000 9.531
201808 7.383 106.500 9.629
201908 7.796 108.300 9.999
202008 5.590 108.800 7.136
202108 4.664 112.100 5.779
202208 6.351 121.800 7.243
202308 8.630 129.400 9.264
202408 7.283 133.400 7.583
202508 8.101 138.900 8.101

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is WH Smith (WHSMY) Overvalued in 2026?

Based on GuruFocus' analysis, WH Smith stock appears to be undervalued. The current stock price of $3.35 is trading 72.7% below its estimated GF Value™ of $12.25. GuruFocus considers WH Smith to be Possible Value Trap.

Key valuation signals for WHSMY:

  • Cyclically Adjusted PS Ratio:
  • GF Value™: $12.25 vs. price of $3.35 (72.7% below fair value)
  • GF Score™: 46/100 with 5 warning signs

No single metric tells the full story. See the WHSMY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


WH Smith Business Description

Other Exchanges SMWHl:UKSMWH:UK21Q:Germany
Address Greenbridge Road, Swindon, Wiltshire, GBR, SN3 3RX
WH Smith PLC is a travel retailer providing travel essentials through stores in high-footfall transport hubs, operating as a pure-play travel retail business following the sale of its High Street operations. The Company offers a broad portfolio of products and services, including books and magazines, food-to-go, beverages, health and beauty items, travel and technology accessories, and selected partner services. Its operations are organised into three segments: the UK, which generates the majority of revenue and operates stores across airports, hospitals, railway stations, and service areas; North America, with stores mainly in airports and a Resorts business in Las Vegas; and the Rest of the World.
46GF Score

Get the complete analysis for WHSMY

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$3.35
Price
$12.25
GF Value