adidas AG (XBUL:ADS) Cyclically Adjusted PS Ratio: (As of Sep. 22, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

XBUL:ADS adidas AG XBUL:ADS
84 GF Score
Price €143.50
GF Value €221.93
Valuation Significantly Undervalued
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What is adidas AG Cyclically Adjusted PS Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


adidas AG  (XBUL:ADS) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


adidas AG Cyclically Adjusted PS Ratio Related Terms


adidas AG Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for adidas AG's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

adidas AG Cyclically Adjusted PS Ratio Chart

adidas AG Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only - - - - 1.28

adidas AG Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only - 1.39 1.27 1.02 1.34

XBUL:ADS vs NKE, DECK, ONON: Cyclically Adjusted PS Ratio Comparison

For the Footwear & Accessories subindustry, adidas AG's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


adidas AG Cyclically Adjusted PS Ratio vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, adidas AG's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where adidas AG's Cyclically Adjusted PS Ratio falls into.


XBUL:ADS
84GF Score
adidas AG XBUL:ADS
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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adidas AG Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

adidas AG's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, adidas AG's adjusted Revenue per Share data for the three months ended in Jun. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=38.369/131.3638*131.3638
=38.369

Current CPI (Jun. 2026) = 131.3638.

adidas AG Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201609 25.302 101.017 32.903
201612 22.334 101.217 28.986
201703 26.696 101.417 34.579
201706 24.715 102.117 31.793
201709 27.737 102.717 35.473
201712 24.801 102.617 31.749
201803 27.124 102.917 34.621
201806 25.906 104.017 32.717
201809 29.186 104.718 36.613
201812 26.274 104.217 33.118
201903 29.537 104.217 37.231
201906 27.804 105.718 34.549
201909 32.396 106.018 40.141
201912 29.790 105.818 36.982
202003 22.356 105.718 27.779
202006 17.160 106.618 21.143
202009 28.513 105.818 35.397
202012 26.360 105.518 32.817
202103 27.006 107.518 32.996
202106 25.960 108.486 31.435
202109 29.487 109.435 35.396
202112 26.702 110.384 31.777
202203 27.673 113.968 31.897
202206 30.658 115.760 34.790
202209 35.107 118.818 38.814
202212 29.154 119.345 32.090
202303 29.540 122.402 31.703
202306 29.925 123.140 31.923
202309 33.599 124.195 35.539
202312 26.945 123.773 28.598
202403 30.569 125.038 32.115
202406 32.607 125.882 34.027
202409 36.057 126.198 37.533
202412 33.408 127.041 34.545
202503 34.461 127.779 35.428
202506 33.335 128.412 34.101
202509 37.105 129.255 37.710
202512 34.008 129.361 34.535
202603 36.896 131.258 36.926
202606 38.369 131.364 38.369

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is adidas AG (XBUL:ADS) Overvalued in 2026?

Based on GuruFocus' analysis, adidas AG stock appears to be undervalued. The current stock price of €143.50 is trading 35.3% below its estimated GF Value™ of €221.93. GuruFocus considers adidas AG to be Significantly Undervalued.

Key valuation signals for XBUL:ADS:

  • Cyclically Adjusted PS Ratio:
  • GF Value™: €221.93 vs. price of €143.50 (35.3% below fair value)
  • GF Score™: 84/100

No single metric tells the full story. See the XBUL:ADS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


adidas AG Business Description

Address Adi-Dassler-Strasse 1, Herzogenaurach, BY, DEU, 91074
Adidas designs, develops, produces, and markets athletic and leisure apparel, footwear, accessories, and sports equipment. Under its eponymous brand, it produces apparel for competitive athletics, casual activewear, and casual fashion. Adidas sells its products in more than 160 countries through about 2,000 owned retail stores, 15,000 Adidas-branded franchise stores (including about 8,000 in China), 150,000 wholesale doors, and an owned e-commerce site that is available in 67 countries. The company was founded in 1949 in Germany.
84GF Score

Get the complete analysis for XBUL:ADS

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€143.50
Price
€221.93
GF Value