Booking Holdings (MEX:BKNG) Cyclically Adjusted Revenue per Share: MXN343.26 (As of Mar. 2026)

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MEX:BKNG Booking Holdings Inc MEX:BKNG
93 GF Score
Price MXN3,030.00
GF Value MXN3,940.50
Valuation Modestly Undervalued
! 2 Warning Signs
View Full Analysis

What is Booking Holdings Cyclically Adjusted Revenue per Share?

Booking Holdings MEX:BKNG 93 Cyclically Adjusted Revenue per Share is MXN343.26 as of Mar. 2026. GuruFocus rates MEX:BKNG with a GF Score™ of 93/100 and a GF Value™ of MXN3,940.50 (Modestly Undervalued). The stock has 2 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Revenue per Share and the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted Revenue per Share of a company over the past 10 years.

Booking Holdings's adjusted revenue per share for the three months ended in Mar. 2026 was MXN125.638. Add all the adjusted revenue per share for the past 10 years together and divide the count will get our Cyclically Adjusted Revenue per Share, which is MXN343.26 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Booking Holdings's average Cyclically Adjusted Revenue Growth Rate was 18.20% per year. During the past 3 years, the average Cyclically Adjusted Revenue Growth Rate was 17.70% per year. During the past 5 years, the average Cyclically Adjusted Revenue Growth Rate was 17.70% per year. During the past 10 years, the average Cyclically Adjusted Revenue Growth Rate was 17.20% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the Cyclically Adjusted Revenue Growth Rate using Cyclically Adjusted Revenue per Share data.

During the past 13 years, the highest 3-Year average Cyclically Adjusted Revenue Growth Rate of Booking Holdings was 22.30% per year. The lowest was 9.10% per year. And the median was 18.20% per year.

As of today (2026-07-27), Booking Holdings's current stock price is MXN3030.00. Booking Holdings's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 was MXN343.26. Booking Holdings's Cyclically Adjusted PS Ratio of today is 8.83.

During the past 13 years, the highest Cyclically Adjusted PS Ratio of Booking Holdings was 16.94. The lowest was 5.97. And the median was 10.82.


Booking Holdings  (MEX:BKNG) Cyclically Adjusted Revenue per Share Explanation

If a company grows much fast than inflation, Cyclically Adjusted Revenue per Share may underestimate the company's revenue. Cyclically Adjusted PS Ratio can seem to be too high even the actual PS Ratio is low.

For the Cyclically Adjusted PS Ratio, the revenue per share of the past 10 years are inflation-adjusted and averaged. The result is used for P/S calculation. Since it looks at the average over the last 10 years, the Cyclically Adjusted PS Ratio is also called CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Booking Holdings's Cyclically Adjusted PS Ratio of today is calculated as

Cyclically Adjusted PS Ratio=Share Price/Cyclically Adjusted Revenue per Share
=3030.00/343.26
=8.83

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Cyclically Adjusted PS Ratio of Booking Holdings was 16.94. The lowest was 5.97. And the median was 10.82.


Be Aware

Cyclically Adjusted PS Ratio works better for cyclical companies. It gives you a better idea on the company's real revenue value.


Booking Holdings Cyclically Adjusted Revenue per Share Related Terms


Booking Holdings Cyclically Adjusted Revenue per Share Historical Data

* Premium members only.

The historical data trend for Booking Holdings's Cyclically Adjusted Revenue per Share can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Booking Holdings Cyclically Adjusted Revenue per Share Chart

Booking Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted Revenue per Share
Get a 7-Day Free Trial Premium Member Only Premium Member Only 195.67 218.11 227.66 319.84 337.70

Booking Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted Revenue per Share Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 334.82 296.46 328.76 337.70 343.26

MEX:BKNG vs ABNB, RCL, VIK: Cyclically Adjusted Revenue per Share Comparison

For the Travel Services subindustry, Booking Holdings's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Booking Holdings Cyclically Adjusted PS Ratio vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Booking Holdings's Cyclically Adjusted PS Ratio falls into.


MEX:BKNG
93GF Score
Booking Holdings Inc MEX:BKNG
Cyclically Adjusted Revenue per Share is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Booking Holdings Cyclically Adjusted Revenue per Share Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Revenue per Share and the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted Revenue per Share of a company over the past 10 years.

What is Cyclically Adjusted Revenue per Share? How do we calculate Cyclically Adjusted Revenue per Share?

Cyclically Adjusted Revenue per Share is the average of the inflation adjusted Revenue per Share of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the Cyclically Adjusted Revenue per Share of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the revenue per share from 2001 through 2010.

We adjusted the 2001 revenue per share data with the total inflation from 2001 through 2010 to the equivalent revenue in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart's revenue is $1 a share in 2001, then the 2001's equivalent revenue in 2010 is $1.4 a share. If Wal-Mart's revenue is $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 revenue in 2010 is $1.35. So on and so forth, you get the equivalent revenue per share of past 10 years. Then you add them together and divided the sum by the count to get Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Booking Holdings's adjusted Revenue per Share data for the three months ended in Mar. 2026 was:

Adj_RevenuePerShare= Revenue per Share /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=125.638/330.2130*330.2130
=125.638

Current CPI (Mar. 2026) = 330.2130.

Booking Holdings Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201606 37.769 241.018 51.746
201609 57.115 241.428 78.119
201612 38.651 241.432 52.864
201703 36.426 243.801 49.337
201706 43.689 244.955 58.895
201709 64.411 246.819 86.174
201712 44.373 246.524 59.437
201803 43.243 249.554 57.220
201806 57.261 251.989 75.036
201809 75.978 252.439 99.386
201812 54.294 251.233 71.362
201903 48.448 254.202 62.935
201906 67.846 256.143 87.465
201909 92.923 256.759 119.507
201912 59.698 256.974 76.712
202003 52.222 258.115 66.809
202006 14.189 257.797 18.175
202009 56.786 260.280 72.043
202012 23.901 260.474 30.300
202103 22.769 264.877 28.385
202106 41.893 271.696 50.916
202109 93.027 274.310 111.985
202112 59.126 278.802 70.029
202203 52.452 287.504 60.244
202206 84.974 296.311 94.696
202209 122.746 296.808 136.561
202212 81.599 296.797 90.786
202303 71.715 301.836 78.457
202306 101.331 305.109 109.668
202309 142.131 307.789 152.486
202312 92.260 306.746 99.318
202403 84.449 312.332 89.284
202406 125.295 314.175 131.691
202409 185.925 315.301 194.718
202412 136.559 315.605 142.880
202503 117.802 319.799 121.638
202506 156.965 322.561 160.689
202509 203.016 324.800 206.399
202512 141.610 324.054 144.301
202603 125.638 330.213 125.638

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

What does a Cyclically Adjusted Revenue per Share of MXN343.26 mean?
Booking Holdings (MEX:BKNG) has a Cyclically Adjusted Revenue per Share of MXN343.26 as of Mar. 2026. Cyclically adjusted revenue per share represents the company's inflation-adjusted revenue per share over a 10-year period. View historical data on Booking Holdings and its competitors.
Is Booking Holdings' Cyclically Adjusted Revenue per Share too high?
Booking Holdings' current Cyclically Adjusted Revenue per Share is MXN343.26. Overall, Booking Holdings has a GF Score™ of 93/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Booking Holdings' Cyclically Adjusted Revenue per Share compare to ABNB and RCL?
Booking Holdings' Cyclically Adjusted Revenue per Share of MXN343.26 can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted Revenue per Share for a Travel & Leisure company?
A good Cyclically Adjusted Revenue per Share depends on the Travel & Leisure industry context. However, Cyclically Adjusted Revenue per Share should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted Revenue per Share mean?
A high Cyclically Adjusted Revenue per Share can signal that a stock is expensive relative to its fundamentals. Cyclically adjusted revenue per share represents the company's inflation-adjusted revenue per share over a 10-year period. View historical data on Booking Holdings and its competitors. Booking Holdings's current Cyclically Adjusted Revenue per Share is MXN343.26. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Holdings stock overvalued right now?
Based on GuruFocus' analysis, Booking Holdings (MEX:BKNG) is currently considered Modestly Undervalued. The stock's GF Value™ is MXN3,940.50, compared to a current price of MXN3,030.00 — trading 23.1% below its estimated fair value. The current Cyclically Adjusted Revenue per Share is MXN343.26. Booking Holdings' overall GF Score™ is 93/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted Revenue per Share calculated?
Cyclically Adjusted Revenue per Share is calculated from a company's financial statements. For Booking Holdings (MEX:BKNG), the current Cyclically Adjusted Revenue per Share is MXN343.26 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Booking Holdings (MEX:BKNG) Overvalued in 2026?

Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued. The current stock price of MXN3,030.00 is trading 23.1% below its estimated GF Value™ of MXN3,940.50. GuruFocus considers Booking Holdings to be Modestly Undervalued.

Key valuation signals for MEX:BKNG:

  • Cyclically Adjusted Revenue per Share: MXN343.26
  • GF Value™: MXN3,940.50 vs. price of MXN3,030.00 (23.1% below fair value)
  • GF Score™: 93/100 with 2 warning signs

No single metric tells the full story. See the MEX:BKNG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Booking Holdings Business Description

Address 800 Connecticut Avenue, Norwalk, CT, USA, 06854
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
93GF Score

Get the complete analysis for MEX:BKNG

Cyclically Adjusted Revenue per Share is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN3,030.00
Price
MXN3,940.50
GF Value