Adcounty Media India (BOM:544435) Days Payable: 28.66 (As of Mar. 2026) — 82% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BOM:544435 Adcounty Media India Ltd BOM:544435
21 GF Score
Price ₹83.00
! 4 Warning Signs
View Full Analysis

What is Adcounty Media India Days Payable?

Adcounty Media India BOM:544435 -4.65% 21 Days Payable is 28.66 as of Mar. 2026, which is 82% below its 10-year median of 161.73. GuruFocus rates BOM:544435 with a GF Score™ of 21/100. The stock has 4 warning signs investors should review. Among 911 Media - Diversified companies, Adcounty Media India ranks worse than 60.92% on this metric.

Adcounty Media India's average Accounts Payable for the three months ended in Mar. 2026 was ₹60.6 Mil. Adcounty Media India's Cost of Goods Sold for the three months ended in Mar. 2026 was ₹192.8 Mil. Hence, Adcounty Media India's Days Payable for the three months ended in Mar. 2026 was 28.66.

The historical rank and industry rank for Adcounty Media India's Days Payable or its related term are showing as below:

BOM:544435' s Days Payable Range Over the Past 10 Years
Min: 42.39   Med: 161.73   Max: 273.31
Current: 57.13

During the past 5 years, Adcounty Media India's highest Days Payable was 273.31. The lowest was 42.39. And the median was 161.73.

BOM:544435's Days Payable is ranked worse than
60.92% of 911 companies
in the Media - Diversified industry
Industry Median: 82.61 vs BOM:544435: 57.13

Adcounty Media India's Days Payable increased from Dec. 2024 (0.00) to Mar. 2026 (28.66). It may suggest that Adcounty Media India delayed paying its suppliers.


Adcounty Media India Days Payable Historical Data

* Premium members only.

The historical data trend for Adcounty Media India's Days Payable can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Adcounty Media India Days Payable Chart

Adcounty Media India Annual Data
Trend Mar22 Mar23 Mar24 Mar25 Mar26
Days Payable
273.31 161.73 186.49 64.14 42.39

Adcounty Media India Quarterly Data
Mar22 Mar23 Mar24 Sep24 Dec24 Mar25 Sep25 Dec25 Mar26
Days Payable Get a 7-Day Free Trial Premium Member Only 0.00 40.46 63.80 56.55 28.66

BOM:544435 vs APP, OMC, TTD: Days Payable Comparison

For the Advertising Agencies subindustry, Adcounty Media India's Days Payable, along with its competitors' market caps and Days Payable data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Adcounty Media India Days Payable vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Adcounty Media India's Days Payable distribution charts can be found below:

* The bar in red indicates where Adcounty Media India's Days Payable falls into.


BOM:544435
21GF Score
Adcounty Media India Ltd BOM:544435
Days Payable is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Adcounty Media India Days Payable Calculation

Days Payable indicates the number of days that the account payable relative to cost of goods sold the company has. An increase of Days Payable may suggest that the company delays paying its suppliers.

Adcounty Media India's Days Payable for the fiscal year that ended in Mar. 2026 is calculated as

Days Payable (A: Mar. 2026 )
=Average Accounts Payable /Cost of Goods Sold*Days in Period
=( (Accounts Payable (A: Mar. 2025 ) + Accounts Payable (A: Mar. 2026 )) / count ) / Cost of Goods Sold (A: Mar. 2026 )*Days in Period
=( (55.537 + 60.565) / 2 ) / 499.879*365
=58.051 / 499.879*365
=42.39

Adcounty Media India's Days Payable for the quarter that ended in Mar. 2026 is calculated as:

Days Payable (Q: Mar. 2026 )
=Average Accounts Payable / Cost of Goods Sold*Days in Period
=( (Accounts Payable (Q: Dec. 2025 ) + Accounts Payable (Q: Mar. 2026 )) / count ) / Cost of Goods Sold (Q: Mar. 2026 )*Days in Period
=( (0 + 60.565) / 1 ) / 192.836*365 / 4
=60.565 / 192.836*365 / 4
=28.66

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Days Payable →
What does a Days Payable of 28.66 mean?
Adcounty Media India (BOM:544435) has a Days Payable of 28.66 as of Mar. 2026. Days payable represents the average amount of days a company waits to pay its invoices from suppliers. View historical data on Adcounty Media India and its competitors. This is 82% below median its historical median of 161.73. Over the past decade, Adcounty Media India's Days Payable has ranged from 42.39 to 273.31. According to the industry distribution chart, Adcounty Media India ranks #555 out of 911 companies in the Media - Diversified industry, placing it in the top 60.9%.
Is Adcounty Media India's Days Payable too high?
Adcounty Media India's current Days Payable of 28.66 is 82% below median its 10-year median of 161.73. Over the past 10 years, this metric has ranged from a low of 42.39 to a high of 273.31. The Media - Diversified industry median Days Payable is 82.61. Adcounty Media India's value of 28.66 is 65.3% below this industry median. Based on the distribution chart, Adcounty Media India ranks #555 out of 911 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Adcounty Media India has a GF Score™ of 21/100, reflecting its overall financial health beyond just this single metric.
How does Adcounty Media India's Days Payable compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Adcounty Media India ranks #555 out of 911 companies for Days Payable. This places Adcounty Media India in the lower half of its industry. The industry median Days Payable is 82.61. Adcounty Media India's value of 28.66 is 65.3% below this benchmark. Historically, Adcounty Media India's own Days Payable has ranged from 42.39 to 273.31 over the past decade. While the company's 10-year median is 161.73 vs. the industry median of 82.61, Adcounty Media India has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Days Payable for a Media - Diversified company?
The median Days Payable among Media - Diversified companies is 82.61, based on 911 companies in the industry. Companies in the top quartile (top 25%) have a Days Payable significantly above this median, while those in the bottom quartile fall well below. However, Days Payable should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Adcounty Media India's current Days Payable of 28.66 is 65.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Days Payable mean?
A high Days Payable can signal that a stock is expensive relative to its fundamentals. Days payable represents the average amount of days a company waits to pay its invoices from suppliers. View historical data on Adcounty Media India and its competitors. For the Media - Diversified industry, the median Days Payable is 82.61 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Adcounty Media India's current Days Payable is 28.66, which is 82% below median its own 10-year median of 161.73. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Adcounty Media India stock overvalued right now?
Adcounty Media India (BOM:544435) has a current Days Payable of 28.66. The current Days Payable is 28.66, which is 82% below median its 10-year median of 161.73 and 65.3% below the Media - Diversified industry median of 82.61. Adcounty Media India's overall GF Score™ is 21/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Days Payable calculated?
Days Payable is calculated from a company's financial statements. For Adcounty Media India (BOM:544435), the current Days Payable is 28.66 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Adcounty Media India Business Description

Address Raja Park, First Floor, D-41, Patrakar Colony, Near Jawahar Nagar Moti Dungri Vistar Yojna, Jaipur, RJ, IND, 302004
Adcounty Media India Ltd is a BrandTech company focused on providing end-to-end solutions to brands, that cover everything from branding to performance optimisation. It leverage the latest technologies to serve a diverse range of clients spanning across various industries. The firm empowers its client-base with customized advertising solutions that are designed and developed through the lenses of customers. The Company also operates multiple websites across various verticals, offers mobile apps, and provides a Programmatic tool called BidCounty, designed to enhance performance and branding campaigns of its clients.
21GF Score

Get the complete analysis for BOM:544435

Days Payable is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

₹83.00
Price