Matas AS (FRA:1MTA) E10: €1.00 (As of Mar. 2026)


FRA:1MTA Matas AS FRA:1MTA
87 GF Score
Price €11.84
GF Value €20.24
! 5 Warning Signs
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What is Matas AS E10?

Matas AS FRA:1MTA +1.89% 87 E10 is €1.00 as of Mar. 2026. GuruFocus rates FRA:1MTA with a GF Score™ of 87/100 and a GF Value™ of €20.24. The stock has 5 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Matas AS's adjusted earnings per share data for the three months ended in Mar. 2026 was €-0.106. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is €1.00 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Matas AS's average E10 Growth Rate was -4.90% per year. During the past 3 years, the average E10 Growth Rate was -3.00% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Matas AS was 1.00% per year. The lowest was -3.00% per year. And the median was -1.00% per year.

As of today (2026-07-01), Matas AS's current stock price is €11.84. Matas AS's E10 for the quarter that ended in Mar. 2026 was €1.00. Matas AS's Shiller PE Ratio of today is 11.84.

During the past 13 years, the highest Shiller PE Ratio of Matas AS was 19.03. The lowest was 8.18. And the median was 14.12.


Matas AS  (FRA:1MTA) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Matas AS's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=11.84/1.00
=11.84

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Matas AS was 19.03. The lowest was 8.18. And the median was 14.12.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Matas AS E10 Related Terms


Matas AS E10 Historical Data

* Premium members only.

The historical data trend for Matas AS's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Matas AS E10 Chart

Matas AS Annual Data
Trend Mar17 Mar18 Mar19 Mar20 Mar21 Mar22 Mar23 Mar24 Mar25 Mar26
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.04 1.11 1.07 1.08 1.00

Matas AS Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.08 1.04 1.05 1.04 1.00

FRA:1MTA vs CASY, WSM, DKS: E10 Comparison

For the Specialty Retail subindustry, Matas AS's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Matas AS Shiller PE Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Matas AS's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Matas AS's Shiller PE Ratio falls into.


FRA:1MTA
87GF Score
Matas AS FRA:1MTA
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Matas AS E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Matas AS's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=-0.106/121.2000*121.2000
=-0.106

Current CPI (Mar. 2026) = 121.2000.

Matas AS Quarterly Data

per share eps CPI Adj_EPS
201606 0.289 100.600 0.348
201609 0.187 100.200 0.226
201612 0.513 100.300 0.620
201703 0.191 101.200 0.229
201706 0.263 101.200 0.315
201709 0.144 101.800 0.171
201712 0.477 101.300 0.571
201803 0.113 101.700 0.135
201806 0.251 102.300 0.297
201809 0.130 102.400 0.154
201812 0.430 102.100 0.510
201903 0.115 102.900 0.135
201906 0.161 102.900 0.190
201909 0.091 102.900 0.107
201912 0.408 102.900 0.481
202003 0.004 103.300 0.005
202006 0.162 103.200 0.190
202009 0.179 103.500 0.210
202012 0.536 103.400 0.628
202103 0.056 104.300 0.065
202106 0.188 105.000 0.217
202109 0.126 105.800 0.144
202112 0.515 106.600 0.586
202203 0.140 109.900 0.154
202206 0.243 113.600 0.259
202209 0.164 116.400 0.171
202212 0.518 115.900 0.542
202303 0.062 117.300 0.064
202306 0.172 116.400 0.179
202309 0.005 117.400 0.005
202312 0.570 116.700 0.592
202403 -0.157 118.400 -0.161
202406 0.208 118.500 0.213
202409 0.086 118.900 0.088
202412 0.705 118.900 0.719
202503 -0.009 120.200 -0.009
202506 0.223 120.700 0.224
202509 0.084 121.600 0.084
202512 0.659 121.200 0.659
202603 -0.106 121.200 -0.106

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of €1.00 mean?
Matas AS (FRA:1MTA) has a E10 of €1.00 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Matas AS and its competitors.
Is Matas AS's E10 too high?
Matas AS's current E10 is €1.00. Overall, Matas AS has a GF Score™ of 87/100, reflecting its overall financial health beyond just this single metric.
How does Matas AS's E10 compare to CASY and WSM?
Matas AS's E10 of €1.00 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Retail - Cyclical company?
A good E10 depends on the Retail - Cyclical industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Matas AS and its competitors. Matas AS's current E10 is €1.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Matas AS stock overvalued right now?
Matas AS (FRA:1MTA) has a current E10 of €1.00. The stock's GF Value™ is €20.24, compared to a current price of €11.84 — trading 41.5% below its estimated fair value. The current E10 is €1.00. Matas AS's overall GF Score™ is 87/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Matas AS (FRA:1MTA), the current E10 is €1.00 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Matas AS (FRA:1MTA) Overvalued in 2026?

Based on GuruFocus' analysis, Matas AS stock appears to be undervalued. The current stock price of €11.84 is trading 41.5% below its estimated GF Value™ of €20.24.

Key valuation signals for FRA:1MTA:

  • E10: €1.00
  • GF Value™: €20.24 vs. price of €11.84 (41.5% below fair value)
  • GF Score™: 87/100 with 5 warning signs

No single metric tells the full story. See the FRA:1MTA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Matas AS Business Description

Address Rormosevej 1, Allerod, DNK, DK-3450
Matas AS is beauty and wellbeing brands. It has three segments Matas, KICKS and Other. It generates majority of revenue from Matas segment. Its product groups are High-end Beauty: Luxury beauty products, including cosmetics, skincare and haircare products and fragrances; Mass Beauty: Everyday beauty products and personal care, including cosmetics and skincare and haircare products; Health and Wellbeing: MediCare Vitamins, minerals, health supplements, specialty foods and herbal medicinal products. Sports, nutrition and exercise. Baby and parent. Sexual wellness, Personal care products and special skincare; Other: Clothing and accessories. It generates majority of revenue from Denmark followed by Sweden, Norway, and Other countries.
87GF Score

Get the complete analysis for FRA:1MTA

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€11.84
Price
€20.24
GF Value