Baozun (LTS:0HLU) E10: $-0.10 (As of Mar. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

LTS:0HLU Baozun Inc LTS:0HLU
75 GF Score
Price $2.88
GF Value $3.36
Valuation Modestly Undervalued
! 2 Warning Signs
View Full Analysis

What is Baozun E10?

Baozun LTS:0HLU -0.35% 75 E10 is $-0.10 as of Mar. 2026. GuruFocus rates LTS:0HLU with a GF Score™ of 75/100 and a GF Value™ of $3.36 (Modestly Undervalued). The stock has 2 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Baozun's adjusted earnings per share data for the three months ended in Mar. 2026 was $-0.017. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is $-0.10 for the trailing ten years ended in Mar. 2026.

Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

As of today (2026-08-17), Baozun's current stock price is $2.875. Baozun's E10 for the quarter that ended in Mar. 2026 was $-0.10. Baozun's Shiller PE Ratio of today is .

During the past 13 years, the highest Shiller PE Ratio of Baozun was 168.67. The lowest was 103.33. And the median was 134.34.


Baozun  (LTS:0HLU) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

During the past 13 years, the highest Shiller P/E Ratio of Baozun was 168.67. The lowest was 103.33. And the median was 134.34.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Baozun E10 Related Terms


Baozun E10 Historical Data

* Premium members only.

The historical data trend for Baozun's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baozun E10 Chart

Baozun Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 -0.01 0.00 -0.10

Baozun Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 -0.06 -0.08 -0.10 -0.10

LTS:0HLU vs ZHJD, HOUR, LITB: E10 Comparison

For the Internet Retail subindustry, Baozun's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Baozun Shiller PE Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Baozun's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Baozun's Shiller PE Ratio falls into.


LTS:0HLU
75GF Score
Baozun Inc LTS:0HLU
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Baozun E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Baozun's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=-0.017/121.4731*121.4731
=-0.017

Current CPI (Mar. 2026) = 121.4731.

Baozun Quarterly Data

per share eps CPI Adj_EPS
201606 0.005 101.686 0.006
201609 0.054 102.565 0.064
201612 0.160 103.225 0.188
201703 0.026 103.335 0.031
201706 0.075 103.664 0.088
201709 0.055 103.994 0.064
201712 0.378 104.984 0.437
201803 0.038 105.973 0.044
201806 0.097 106.193 0.111
201809 0.074 106.852 0.084
201812 0.462 107.622 0.521
201903 0.085 108.172 0.095
201906 0.165 109.601 0.183
201909 0.093 110.260 0.102
201912 0.338 110.700 0.371
202003 0.004 110.920 0.004
202006 0.284 110.590 0.312
202009 0.159 107.512 0.180
202012 0.486 109.711 0.538
202103 0.005 111.579 0.005
202106 0.163 111.360 0.178
202109 -0.618 109.051 -0.688
202112 -0.019 112.349 -0.021
202203 -0.293 113.558 -0.313
202206 -0.188 113.448 -0.201
202209 -0.410 113.778 -0.438
202212 -0.693 114.548 -0.735
202303 -0.205 115.427 -0.216
202306 -0.046 115.647 -0.048
202309 -0.292 116.087 -0.306
202312 -0.113 117.296 -0.117
202403 -0.154 117.735 -0.159
202406 -0.070 117.296 -0.072
202409 -0.208 118.615 -0.213
202412 0.000 118.945 0.000
202503 -0.149 119.384 -0.152
202506 -0.552 119.055 -0.563
202509 -0.261 119.934 -0.264
202512 -0.094 120.704 -0.095
202603 -0.017 121.473 -0.017

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of $-0.10 mean?
Baozun (LTS:0HLU) has a E10 of $-0.10 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Baozun and its competitors.
Is Baozun's E10 too high?
Baozun's current E10 is $-0.10. Overall, Baozun has a GF Score™ of 75/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Baozun's E10 compare to ZHJD and HOUR?
Baozun's E10 of $-0.10 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Retail - Cyclical company?
A good E10 depends on the Retail - Cyclical industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Baozun and its competitors. Baozun's current E10 is $-0.10. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baozun stock overvalued right now?
Based on GuruFocus' analysis, Baozun (LTS:0HLU) is currently considered Modestly Undervalued. The stock's GF Value™ is $3.36, compared to a current price of $2.88 — trading 14.4% below its estimated fair value. The current E10 is $-0.10. Baozun's overall GF Score™ is 75/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Baozun (LTS:0HLU), the current E10 is $-0.10 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Baozun (LTS:0HLU) Overvalued in 2026?

Based on GuruFocus' analysis, Baozun stock appears to be undervalued. The current stock price of $2.88 is trading 14.4% below its estimated GF Value™ of $3.36. GuruFocus considers Baozun to be Modestly Undervalued.

Key valuation signals for LTS:0HLU:

  • E10: $-0.10
  • GF Value™: $3.36 vs. price of $2.88 (14.4% below fair value)
  • GF Score™: 75/100 with 2 warning signs

No single metric tells the full story. See the LTS:0HLU stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Baozun Business Description

Address 33 Hysan Avenue, Room 1928, 19th Floor, Lee Garden One, Causeway Bay, Hong Kong, HKG
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
75GF Score

Get the complete analysis for LTS:0HLU

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.88
Price
$3.36
GF Value