Cardlytics (MEX:CDLX) E10: MXN-10,409.91 (As of Jun. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MEX:CDLX Cardlytics Inc MEX:CDLX
30 GF Score
Price MXN1,074.00
GF Value MXN3,612.32
! 4 Warning Signs
View Full Analysis

What is Cardlytics E10?

Cardlytics MEX:CDLX 30 E10 is MXN-10,409.91 as of Jun. 2026. GuruFocus rates MEX:CDLX with a GF Score™ of 30/100 and a GF Value™ of MXN3,612.32. The stock has 4 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Cardlytics's adjusted earnings per share data for the three months ended in Jun. 2026 was MXN-45.018. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is MXN-10,409.91 for the trailing ten years ended in Jun. 2026.

Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

As of today (2026-08-14), Cardlytics's current stock price is MXN1074.00. Cardlytics's E10 for the quarter that ended in Jun. 2026 was MXN-10,409.91. Cardlytics's Shiller PE Ratio of today is .


Cardlytics  (MEX:CDLX) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Cardlytics E10 Related Terms


Cardlytics E10 Historical Data

* Premium members only.

The historical data trend for Cardlytics's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Cardlytics E10 Chart

Cardlytics Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

Cardlytics Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 -10,409.91

MEX:CDLX vs WIMI, MOBQ, ACCS: E10 Comparison

For the Advertising Agencies subindustry, Cardlytics's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Cardlytics Shiller PE Ratio vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Cardlytics's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Cardlytics's Shiller PE Ratio falls into.


MEX:CDLX
30GF Score
Cardlytics Inc MEX:CDLX
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Cardlytics E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Cardlytics's adjusted earnings per share data for the three months ended in Jun. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=-45.018/333.9520*333.9520
=-45.018

Current CPI (Jun. 2026) = 333.9520.

Cardlytics Quarterly Data

per share eps CPI Adj_EPS
201512 0.000 236.525 0.000
201612 -107.090 241.432 -148.128
201703 -170.571 243.801 -233.644
201706 -70.064 244.955 -95.520
201709 -36.537 246.819 -49.435
201712 -44.431 246.524 -60.188
201803 -279.781 249.554 -374.402
201806 -125.757 251.989 -166.661
201809 -74.820 252.439 -98.980
201812 -104.065 251.233 -138.329
201903 -54.314 254.202 -71.354
201906 -55.706 256.143 -72.628
201909 -65.149 256.759 -84.736
201912 22.632 256.974 29.412
202003 -119.585 258.115 -154.720
202006 -168.499 257.797 -218.275
202009 -123.710 260.280 -158.726
202012 -47.741 260.474 -61.208
202103 -173.748 264.877 -219.058
202106 -284.656 271.696 -349.882
202109 -277.587 274.310 -337.942
202112 -71.799 278.802 -86.002
202203 79.644 287.504 92.511
202206 -754.425 296.311 -850.261
202209 38.218 296.808 43.001
202212 -2,206.947 296.797 -2,483.227
202303 72.100 301.836 79.772
202306 -114.864 305.109 -125.722
202309 -109.739 307.789 -119.067
202312 -465.094 306.746 -506.344
202403 -92.939 312.332 -99.372
202406 -16.488 314.175 -17.526
202409 -571.019 315.301 -604.796
202412 -64.653 315.605 -68.411
202503 -53.191 319.799 -55.545
202506 -33.139 322.561 -34.309
202509 -249.481 324.800 -256.511
202512 -27.009 324.054 -27.834
202603 -14.426 330.213 -14.589
202606 -45.018 333.952 -45.018

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of MXN-10,409.91 mean?
Cardlytics (MEX:CDLX) has a E10 of MXN-10,409.91 as of Jun. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Cardlytics and its competitors.
Is Cardlytics' E10 too high?
Cardlytics' current E10 is MXN-10,409.91. Overall, Cardlytics has a GF Score™ of 30/100, reflecting its overall financial health beyond just this single metric.
How does Cardlytics' E10 compare to WIMI and MOBQ?
Cardlytics' E10 of MXN-10,409.91 can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Media - Diversified company?
A good E10 depends on the Media - Diversified industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Cardlytics and its competitors. Cardlytics's current E10 is MXN-10,409.91. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cardlytics stock overvalued right now?
Cardlytics (MEX:CDLX) has a current E10 of MXN-10,409.91. The stock's GF Value™ is MXN3,612.32, compared to a current price of MXN1,074.00 — trading 70.3% below its estimated fair value. The current E10 is MXN-10,409.91. Cardlytics' overall GF Score™ is 30/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Cardlytics (MEX:CDLX), the current E10 is MXN-10,409.91 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Cardlytics (MEX:CDLX) Overvalued in 2026?

Based on GuruFocus' analysis, Cardlytics stock appears to be undervalued. The current stock price of MXN1,074.00 is trading 70.3% below its estimated GF Value™ of MXN3,612.32.

Key valuation signals for MEX:CDLX:

  • E10: MXN-10,409.91
  • GF Value™: MXN3,612.32 vs. price of MXN1,074.00 (70.3% below fair value)
  • GF Score™: 30/100 with 4 warning signs

No single metric tells the full story. See the MEX:CDLX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Cardlytics Business Description

Other Exchanges CDLX:USA0LEC:UKCYX0:Germany
Address 675 Ponce de Leon Avenue, NE, Suite 4100, Atlanta, GA, USA, 30308
Cardlytics Inc is a commerce media platform that is designed to make commerce smarter and rewarding for everyone. At the core of its commerce media platform is the financial media network that it runs within its partners' digital channels, which includes online and mobile applications (the Cardlytics platform). Additionally, it operates an identity resolution platform that utilizes point-of-sale (POS) data, including product-level purchase data, to enable marketers to perform analytics and targeted loyalty marketing and also measure the impact of their marketing (the Bridg platform). It operates in three segments: the Cardlytics platform in the U.S.; the Cardlytics platform in the U.K.; and the Bridg platform. The majority of the revenue is derived from the Cardlytics platform.
30GF Score

Get the complete analysis for MEX:CDLX

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN1,074.00
Price
MXN3,612.32
GF Value