Under Armour (MEX:UAA) E10: MXN-0.71 (As of Mar. 2026)


MEX:UAA Under Armour Inc MEX:UAA
48 GF Score
Price MXN103.00
GF Value MXN107.25
Valuation Fairly Valued
! 3 Warning Signs
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What is Under Armour E10?

Under Armour MEX:UAA 48 E10 is MXN-0.71 as of Mar. 2026. GuruFocus rates MEX:UAA with a GF Score™ of 48/100 and a GF Value™ of MXN107.25 (Fairly Valued). The stock has 3 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Under Armour's adjusted earnings per share data for the three months ended in Mar. 2026 was MXN-1.803. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is MXN-0.71 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Under Armour's average E10 Growth Rate was -126.70% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Under Armour was 19.70% per year. The lowest was -20.60% per year. And the median was -2.30% per year.

As of today (2026-06-27), Under Armour's current stock price is MXN103.00. Under Armour's E10 for the quarter that ended in Mar. 2026 was MXN-0.71. Under Armour's Shiller PE Ratio of today is .

During the past 13 years, the highest Shiller PE Ratio of Under Armour was 174.10. The lowest was 26.24. And the median was 65.63.


Under Armour  (MEX:UAA) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

During the past 13 years, the highest Shiller P/E Ratio of Under Armour was 174.10. The lowest was 26.24. And the median was 65.63.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Under Armour E10 Related Terms


Under Armour E10 Historical Data

* Premium members only.

The historical data trend for Under Armour's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Under Armour E10 Chart

Under Armour Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Mar22 Mar23 Mar24 Mar25 Mar26
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 3.96 4.17 4.05 3.10 -0.71

Under Armour Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 3.10 2.83 2.01 -0.56 -0.71

MEX:UAA vs FIGS, COLM, GIII: E10 Comparison

For the Apparel Manufacturing subindustry, Under Armour's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Under Armour Shiller PE Ratio vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Under Armour's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Under Armour's Shiller PE Ratio falls into.


MEX:UAA
48GF Score
Under Armour Inc MEX:UAA
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Under Armour E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Under Armour's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=-1.803/330.2130*330.2130
=-1.803

Current CPI (Mar. 2026) = 330.2130.

Under Armour Quarterly Data

per share eps CPI Adj_EPS
201606 -2.219 241.018 -3.040
201609 5.607 241.428 7.669
201612 4.742 241.432 6.486
201703 -0.188 243.801 -0.255
201706 -0.542 244.955 -0.731
201709 2.178 246.819 2.914
201712 -3.928 246.524 -5.261
201803 -1.272 249.554 -1.683
201806 -4.126 251.989 -5.407
201809 3.180 252.439 4.160
201812 0.196 251.233 0.258
201903 0.970 254.202 1.260
201906 -0.768 256.143 -0.990
201909 4.541 256.759 5.840
201912 -0.566 256.974 -0.727
202003 -30.482 258.115 -38.996
202006 -9.233 257.797 -11.827
202009 1.988 260.280 2.522
202012 7.957 260.474 10.087
202103 3.475 264.877 4.332
202106 2.588 271.696 3.145
202109 4.935 274.310 5.941
202112 4.718 278.802 5.588
202203 -2.588 287.504 -2.972
202206 0.402 296.311 0.448
202209 3.822 296.808 4.252
202212 5.264 296.797 5.857
202303 6.849 301.836 7.493
202306 0.343 305.109 0.371
202309 4.006 307.789 4.298
202312 4.244 306.746 4.569
202403 0.332 312.332 0.351
202406 -12.824 314.175 -13.479
202409 7.679 315.301 8.042
202412 0.000 315.605 0.000
202503 -3.273 319.799 -3.380
202506 -0.188 322.561 -0.192
202509 -0.734 324.800 -0.746
202512 -18.186 324.054 -18.532
202603 -1.803 330.213 -1.803

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of MXN-0.71 mean?
Under Armour (MEX:UAA) has a E10 of MXN-0.71 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Under Armour and its competitors.
Is Under Armour's E10 too high?
Under Armour's current E10 is MXN-0.71. Overall, Under Armour has a GF Score™ of 48/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Under Armour's E10 compare to FIGS and COLM?
Under Armour's E10 of MXN-0.71 can be compared against companies in the Manufacturing - Apparel & Accessories industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Manufacturing - Apparel & Accessories company?
A good E10 depends on the Manufacturing - Apparel & Accessories industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Under Armour and its competitors. Under Armour's current E10 is MXN-0.71. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Under Armour stock overvalued right now?
Based on GuruFocus' analysis, Under Armour (MEX:UAA) is currently considered Fairly Valued. The stock's GF Value™ is MXN107.25, compared to a current price of MXN103.00 — trading 4% below its estimated fair value. The current E10 is MXN-0.71. Under Armour's overall GF Score™ is 48/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Under Armour (MEX:UAA), the current E10 is MXN-0.71 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Under Armour (MEX:UAA) Overvalued in 2026?

Based on GuruFocus' analysis, Under Armour stock appears to be undervalued. The current stock price of MXN103.00 is trading 4% below its estimated GF Value™ of MXN107.25. GuruFocus considers Under Armour to be Fairly Valued.

Key valuation signals for MEX:UAA:

  • E10: MXN-0.71
  • GF Value™: MXN107.25 vs. price of MXN103.00 (4% below fair value)
  • GF Score™: 48/100 with 3 warning signs

No single metric tells the full story. See the MEX:UAA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Under Armour Business Description

Address 101 Performance Drive, Baltimore, MD, USA, 21230
Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and Latin America. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through wholesale partners, company-owned digital channels, and approximately 440 company-owned outlet and full-price stores. The Baltimore-based firm was founded in 1996 and is led by controlling shareholder Kevin Plank.
48GF Score

Get the complete analysis for MEX:UAA

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN103.00
Price
MXN107.25
GF Value