Yum Brands (MEX:YUM) E10: MXN97.28 (As of Mar. 2026)


MEX:YUM Yum Brands Inc MEX:YUM
70 GF Score
Price MXN2,753.17
GF Value MXN2,786.01
Valuation Fairly Valued
! 5 Warning Signs
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What is Yum Brands E10?

Yum Brands MEX:YUM 70 E10 is MXN97.28 as of Mar. 2026. GuruFocus rates MEX:YUM with a GF Score™ of 70/100 and a GF Value™ of MXN2,786.01 (Fairly Valued). The stock has 5 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Yum Brands's adjusted earnings per share data for the three months ended in Mar. 2026 was MXN27.951. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is MXN97.28 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Yum Brands's average E10 Growth Rate was 7.60% per year. During the past 3 years, the average E10 Growth Rate was 7.50% per year. During the past 5 years, the average E10 Growth Rate was 8.30% per year. During the past 10 years, the average E10 Growth Rate was 7.90% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Yum Brands was 13.00% per year. The lowest was 5.70% per year. And the median was 8.20% per year.

As of today (2026-07-08), Yum Brands's current stock price is MXN2753.17. Yum Brands's E10 for the quarter that ended in Mar. 2026 was MXN97.28. Yum Brands's Shiller PE Ratio of today is 28.30.

During the past 13 years, the highest Shiller PE Ratio of Yum Brands was 35.24. The lowest was 16.50. And the median was 28.19.


Yum Brands  (MEX:YUM) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Yum Brands's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=2753.17/97.28
=28.30

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Yum Brands was 35.24. The lowest was 16.50. And the median was 28.19.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Yum Brands E10 Related Terms


Yum Brands E10 Historical Data

* Premium members only.

The historical data trend for Yum Brands's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Yum Brands E10 Chart

Yum Brands Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 82.13 85.07 80.70 106.19 97.42

Yum Brands Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 104.83 94.06 96.86 97.42 97.28

MEX:YUM vs CMG, DRI, YUMC: E10 Comparison

For the Restaurants subindustry, Yum Brands's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Yum Brands Shiller PE Ratio vs Restaurants Industry

For the Restaurants industry and Consumer Cyclical sector, Yum Brands's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Yum Brands's Shiller PE Ratio falls into.


MEX:YUM
70GF Score
Yum Brands Inc MEX:YUM
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
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Yum Brands E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Yum Brands's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=27.951/330.2130*330.2130
=27.951

Current CPI (Mar. 2026) = 330.2130.

Yum Brands Quarterly Data

per share eps CPI Adj_EPS
201606 14.980 241.018 20.524
201609 31.324 241.428 42.843
201612 16.906 241.432 23.123
201703 14.498 243.801 19.637
201706 10.484 244.955 14.133
201709 21.415 246.819 28.651
201712 24.746 246.524 33.147
201803 23.073 249.554 30.530
201806 19.060 251.989 24.977
201809 26.187 252.439 34.255
201812 20.420 251.233 26.839
201903 16.100 254.202 20.914
201906 17.672 256.143 22.782
201909 15.991 256.759 20.566
201912 29.799 256.974 38.292
202003 6.331 258.115 8.099
202006 15.465 257.797 19.809
202009 20.324 260.280 25.785
202012 21.483 260.474 27.235
202103 21.872 264.877 27.267
202106 25.679 271.696 31.210
202109 35.984 274.310 43.317
202112 22.771 278.802 26.970
202203 27.079 287.504 31.102
202206 15.491 296.311 17.263
202209 22.931 296.808 25.512
202212 25.150 296.797 27.982
202303 18.926 301.836 20.705
202306 25.030 305.109 27.089
202309 25.432 307.789 27.285
202312 27.498 306.746 29.602
202403 18.256 312.332 19.301
202406 23.450 314.175 24.647
202409 26.582 315.301 27.839
202412 31.075 315.605 32.513
202503 18.412 319.799 19.012
202506 25.043 322.561 25.637
202509 25.865 324.800 26.296
202512 34.391 324.054 35.045
202603 27.951 330.213 27.951

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of MXN97.28 mean?
Yum Brands (MEX:YUM) has a E10 of MXN97.28 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Yum Brands and its competitors.
Is Yum Brands' E10 too high?
Yum Brands' current E10 is MXN97.28. Overall, Yum Brands has a GF Score™ of 70/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Yum Brands' E10 compare to CMG and DRI?
Yum Brands' E10 of MXN97.28 can be compared against companies in the Restaurants industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Restaurants company?
A good E10 depends on the Restaurants industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Yum Brands and its competitors. Yum Brands's current E10 is MXN97.28. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Yum Brands stock overvalued right now?
Based on GuruFocus' analysis, Yum Brands (MEX:YUM) is currently considered Fairly Valued. The stock's GF Value™ is MXN2,786.01, compared to a current price of MXN2,753.17 — trading 1.2% below its estimated fair value. The current E10 is MXN97.28. Yum Brands' overall GF Score™ is 70/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Yum Brands (MEX:YUM), the current E10 is MXN97.28 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Yum Brands (MEX:YUM) Overvalued in 2026?

Based on GuruFocus' analysis, Yum Brands stock appears to be undervalued. The current stock price of MXN2,753.17 is trading 1.2% below its estimated GF Value™ of MXN2,786.01. GuruFocus considers Yum Brands to be Fairly Valued.

Key valuation signals for MEX:YUM:

  • E10: MXN97.28
  • GF Value™: MXN2,786.01 vs. price of MXN2,753.17 (1.2% below fair value)
  • GF Score™: 70/100 with 5 warning signs

No single metric tells the full story. See the MEX:YUM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Yum Brands Business Description

Address 1441 Gardiner Lane, Louisville, KY, USA, 40213
As of the end of 2025, Yum Brands generated over $68 billion in systemwide sales from more than 63,000 restaurants across 155 markets, making it the world's second-largest restaurant firm by dollar sales. Its portfolio includes KFC (33,897 stores), Pizza Hut (19,974), Taco Bell (9,030), and Habit Burger (384), with 72% of locations in international markets. As 97% of its portfolio is franchised, Yum's business model is tilted toward recurring franchise royalties and marketing contributions (64% of revenue), with the balance derived from sales at company-owned locations. The company traces its roots to a 1997 spinoff of PepsiCo's restaurant assets.
70GF Score

Get the complete analysis for MEX:YUM

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN2,753.17
Price
MXN2,786.01
GF Value