Scandinavian Tobacco Group AS (STU:8ZI) E10: €1.48 (As of Mar. 2026)


STU:8ZI Scandinavian Tobacco Group AS STU:8ZI
73 GF Score
Price €8.77
GF Value €14.83
Valuation Significantly Undervalued
! 8 Warning Signs
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What is Scandinavian Tobacco Group AS E10?

Scandinavian Tobacco Group AS STU:8ZI -0.34% 73 E10 is €1.48 as of Mar. 2026. GuruFocus rates STU:8ZI with a GF Score™ of 73/100 and a GF Value™ of €14.83 (Significantly Undervalued). The stock has 8 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Scandinavian Tobacco Group AS's adjusted earnings per share data for the three months ended in Mar. 2026 was €0.067. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is €1.48 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Scandinavian Tobacco Group AS's average E10 Growth Rate was 1.60% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

As of today (2026-07-13), Scandinavian Tobacco Group AS's current stock price is €8.77. Scandinavian Tobacco Group AS's E10 for the quarter that ended in Mar. 2026 was €1.48. Scandinavian Tobacco Group AS's Shiller PE Ratio of today is 5.93.

During the past 13 years, the highest Shiller PE Ratio of Scandinavian Tobacco Group AS was 10.85. The lowest was 5.97. And the median was 8.93.


Scandinavian Tobacco Group AS  (STU:8ZI) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Scandinavian Tobacco Group AS's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=8.77/1.48
=5.93

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Scandinavian Tobacco Group AS was 10.85. The lowest was 5.97. And the median was 8.93.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Scandinavian Tobacco Group AS E10 Related Terms


Scandinavian Tobacco Group AS E10 Historical Data

* Premium members only.

The historical data trend for Scandinavian Tobacco Group AS's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Scandinavian Tobacco Group AS E10 Chart

Scandinavian Tobacco Group AS Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 1.43 1.45

Scandinavian Tobacco Group AS Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.44 1.44 1.46 1.45 1.48

STU:8ZI vs PM, MO, TPB: E10 Comparison

For the Tobacco subindustry, Scandinavian Tobacco Group AS's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Scandinavian Tobacco Group AS Shiller PE Ratio vs Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, Scandinavian Tobacco Group AS's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Scandinavian Tobacco Group AS's Shiller PE Ratio falls into.


STU:8ZI
73GF Score
Scandinavian Tobacco Group AS STU:8ZI
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Scandinavian Tobacco Group AS E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Scandinavian Tobacco Group AS's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=0.067/121.6800*121.6800
=0.067

Current CPI (Mar. 2026) = 121.6800.

Scandinavian Tobacco Group AS Quarterly Data

per share eps CPI Adj_EPS
201606 0.282 100.600 0.341
201609 0.201 100.200 0.244
201612 0.242 100.300 0.294
201703 0.094 101.200 0.113
201706 0.229 101.200 0.275
201709 0.296 101.800 0.354
201712 0.322 101.300 0.387
201803 0.121 101.700 0.145
201806 0.282 102.300 0.335
201809 0.295 102.400 0.351
201812 0.214 102.100 0.255
201903 0.121 102.900 0.143
201906 0.268 102.900 0.317
201909 0.228 102.900 0.270
201912 0.375 102.900 0.443
202003 0.027 103.300 0.032
202006 0.335 103.200 0.395
202009 0.484 103.500 0.569
202012 0.067 103.400 0.079
202103 0.444 104.300 0.518
202106 0.524 105.000 0.607
202109 0.538 105.800 0.619
202112 0.430 106.600 0.491
202203 0.471 109.900 0.521
202206 0.457 113.600 0.490
202209 0.564 116.400 0.590
202212 0.699 115.900 0.734
202303 0.403 117.300 0.418
202306 0.470 116.400 0.491
202309 0.536 117.400 0.556
202312 0.416 116.700 0.434
202403 0.201 118.400 0.207
202406 0.469 118.500 0.482
202409 0.483 118.900 0.494
202412 0.362 118.900 0.370
202503 0.094 120.200 0.095
202506 0.389 120.700 0.392
202509 0.389 121.600 0.389
202512 0.281 121.200 0.282
202603 0.067 121.680 0.067

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of €1.48 mean?
Scandinavian Tobacco Group AS (STU:8ZI) has a E10 of €1.48 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Scandinavian Tobacco Group AS and its competitors.
Is Scandinavian Tobacco Group AS's E10 too high?
Scandinavian Tobacco Group AS's current E10 is €1.48. Overall, Scandinavian Tobacco Group AS has a GF Score™ of 73/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Scandinavian Tobacco Group AS's E10 compare to PM and MO?
Scandinavian Tobacco Group AS's E10 of €1.48 can be compared against companies in the Tobacco Products industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Tobacco Products company?
A good E10 depends on the Tobacco Products industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Scandinavian Tobacco Group AS and its competitors. Scandinavian Tobacco Group AS's current E10 is €1.48. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Scandinavian Tobacco Group AS stock overvalued right now?
Based on GuruFocus' analysis, Scandinavian Tobacco Group AS (STU:8ZI) is currently considered Significantly Undervalued. The stock's GF Value™ is €14.83, compared to a current price of €8.77 — trading 40.9% below its estimated fair value. The current E10 is €1.48. Scandinavian Tobacco Group AS's overall GF Score™ is 73/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Scandinavian Tobacco Group AS (STU:8ZI), the current E10 is €1.48 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Scandinavian Tobacco Group AS (STU:8ZI) Overvalued in 2026?

Based on GuruFocus' analysis, Scandinavian Tobacco Group AS stock appears to be undervalued. The current stock price of €8.77 is trading 40.9% below its estimated GF Value™ of €14.83. GuruFocus considers Scandinavian Tobacco Group AS to be Significantly Undervalued.

Key valuation signals for STU:8ZI:

  • E10: €1.48
  • GF Value™: €14.83 vs. price of €8.77 (40.9% below fair value)
  • GF Score™: 73/100 with 8 warning signs

No single metric tells the full story. See the STU:8ZI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Scandinavian Tobacco Group AS Business Description

Address Sandtoften 9, Gentofte, DNK, 2820
Scandinavian Tobacco Group AS offers cigars, pipe tobacco, and accessories in North America, Europe, and Australia. It operates in three segments: North America online and retail, which includes direct to consumer sales of all product categories sold via the online, catalogue and retail channel in North America. North America branded and the Rest of the World, which provides its products to wholesalers and distributors; Europe Branded comprises sale of all product categories to wholesalers, distributors and direct to retail in Germany, Denmark, Sweden, France, Italy, Belgium, the Netherlands, Luxembourg, Spain, Portugal, the UK, and Ireland.
73GF Score

Get the complete analysis for STU:8ZI

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€8.77
Price
€14.83
GF Value