H & M Hennes & Mauritz AB (STU:HMSB) E10: €0.70 (As of May. 2026)


STU:HMSB H & M Hennes & Mauritz AB STU:HMSB
74 GF Score
Price €14.87
GF Value €14.71
Valuation Fairly Valued
! 5 Warning Signs
View Full Analysis

What is H & M Hennes & Mauritz AB E10?

H & M Hennes & Mauritz AB STU:HMSB -1.33% 74 E10 is €0.70 as of May. 2026. GuruFocus rates STU:HMSB with a GF Score™ of 74/100 and a GF Value™ of €14.71 (Fairly Valued). The stock has 5 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

H & M Hennes & Mauritz AB's adjusted earnings per share data for the three months ended in May. 2026 was €0.229. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is €0.70 for the trailing ten years ended in May. 2026.

During the past 12 months, H & M Hennes & Mauritz AB's average E10 Growth Rate was -8.70% per year. During the past 3 years, the average E10 Growth Rate was -6.80% per year. During the past 5 years, the average E10 Growth Rate was -3.80% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of H & M Hennes & Mauritz AB was -0.80% per year. The lowest was -6.80% per year. And the median was -3.95% per year.

As of today (2026-07-07), H & M Hennes & Mauritz AB's current stock price is €14.87. H & M Hennes & Mauritz AB's E10 for the quarter that ended in May. 2026 was €0.70. H & M Hennes & Mauritz AB's Shiller PE Ratio of today is 21.24.

During the past 13 years, the highest Shiller PE Ratio of H & M Hennes & Mauritz AB was 24.33. The lowest was 10.38. And the median was 16.49.


H & M Hennes & Mauritz AB  (STU:HMSB) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

H & M Hennes & Mauritz AB's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=14.87/0.70
=21.24

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of H & M Hennes & Mauritz AB was 24.33. The lowest was 10.38. And the median was 16.49.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


H & M Hennes & Mauritz AB E10 Related Terms


H & M Hennes & Mauritz AB E10 Historical Data

* Premium members only.

The historical data trend for H & M Hennes & Mauritz AB's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

H & M Hennes & Mauritz AB E10 Chart

H & M Hennes & Mauritz AB Annual Data
Trend Nov16 Nov17 Nov18 Nov19 Nov20 Nov21 Nov22 Nov23 Nov24 Nov25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.94 0.91 0.84 0.76 0.72

H & M Hennes & Mauritz AB Quarterly Data
Aug21 Nov21 Feb22 May22 Aug22 Nov22 Feb23 May23 Aug23 Nov23 Feb24 May24 Aug24 Nov24 Feb25 May25 Aug25 Nov25 Feb26 May26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.76 0.73 0.72 0.73 0.70

STU:HMSB vs RL, LEVI, VFC: E10 Comparison

For the Apparel Manufacturing subindustry, H & M Hennes & Mauritz AB's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


H & M Hennes & Mauritz AB Shiller PE Ratio vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, H & M Hennes & Mauritz AB's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where H & M Hennes & Mauritz AB's Shiller PE Ratio falls into.


STU:HMSB
74GF Score
H & M Hennes & Mauritz AB STU:HMSB
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

H & M Hennes & Mauritz AB E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, H & M Hennes & Mauritz AB's adjusted earnings per share data for the three months ended in May. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of May. 2026 (Change)*Current CPI (May. 2026)
=0.229/132.7900*132.7900
=0.229

Current CPI (May. 2026) = 132.7900.

H & M Hennes & Mauritz AB Quarterly Data

per share eps CPI Adj_EPS
201608 0.306 100.968 0.402
201611 0.363 101.517 0.475
201702 0.156 102.037 0.203
201705 0.367 102.679 0.475
201708 0.243 103.138 0.313
201711 0.245 103.413 0.315
201802 0.083 103.678 0.106
201805 0.271 104.632 0.344
201808 0.179 105.197 0.226
201811 0.208 105.443 0.262
201902 0.047 105.641 0.059
201905 0.257 106.895 0.319
201908 0.217 106.716 0.270
201911 0.239 107.345 0.296
202002 0.110 106.742 0.137
202005 -0.285 106.882 -0.354
202008 0.107 107.571 0.132
202011 0.147 107.549 0.182
202102 -0.064 108.190 -0.079
202105 0.165 108.838 0.201
202108 0.277 109.780 0.335
202111 0.278 111.069 0.332
202202 0.012 112.834 0.014
202205 0.211 116.746 0.240
202208 0.030 120.573 0.033
202211 -0.048 123.803 -0.051
202302 0.029 126.321 0.030
202305 0.178 128.034 0.185
202308 0.173 129.560 0.177
202311 0.084 130.958 0.085
202402 0.068 132.046 0.068
202405 0.271 132.818 0.271
202408 0.126 132.052 0.127
202411 0.161 133.000 0.161
202502 0.033 133.744 0.033
202505 0.228 133.064 0.228
202508 0.180 133.440 0.179
202511 0.247 133.340 0.246
202602 0.042 134.410 0.041
202605 0.229 132.790 0.229

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of €0.70 mean?
H & M Hennes & Mauritz AB (STU:HMSB) has a E10 of €0.70 as of May. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on H & M Hennes & Mauritz AB and its competitors.
Is H & M Hennes & Mauritz AB's E10 too high?
H & M Hennes & Mauritz AB's current E10 is €0.70. Overall, H & M Hennes & Mauritz AB has a GF Score™ of 74/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does H & M Hennes & Mauritz AB's E10 compare to RL and LEVI?
H & M Hennes & Mauritz AB's E10 of €0.70 can be compared against companies in the Manufacturing - Apparel & Accessories industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Manufacturing - Apparel & Accessories company?
A good E10 depends on the Manufacturing - Apparel & Accessories industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on H & M Hennes & Mauritz AB and its competitors. H & M Hennes & Mauritz AB's current E10 is €0.70. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is H & M Hennes & Mauritz AB stock overvalued right now?
Based on GuruFocus' analysis, H & M Hennes & Mauritz AB (STU:HMSB) is currently considered Fairly Valued. The stock's GF Value™ is €14.71, compared to a current price of €14.87 — trading 1.1% above its estimated fair value. The current E10 is €0.70. H & M Hennes & Mauritz AB's overall GF Score™ is 74/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For H & M Hennes & Mauritz AB (STU:HMSB), the current E10 is €0.70 as of May. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is H & M Hennes & Mauritz AB (STU:HMSB) Overvalued in 2026?

Based on GuruFocus' analysis, H & M Hennes & Mauritz AB stock appears to be overvalued. The current stock price of €14.87 is trading 1.1% above its estimated GF Value™ of €14.71. GuruFocus considers H & M Hennes & Mauritz AB to be Fairly Valued.

Key valuation signals for STU:HMSB:

  • E10: €0.70
  • GF Value™: €14.71 vs. price of €14.87 (1.1% above fair value)
  • GF Score™: 74/100 with 5 warning signs

No single metric tells the full story. See the STU:HMSB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


H & M Hennes & Mauritz AB Business Description

Address Master Samuelsgatan 46A, Stockholm, SWE, SE-106 38
The H&M Group is a global multi-brand fashion conglomerate founded in 1947. Its flagship brand, H&M, generates the majority of the group's revenue, while ARKET, COS, and the secondhand platform Sellpy represent key sources of future growth. Geographically, 34% of group revenues are generated in Western Europe, followed by North and South America at 23%, and both Southern Europe and Asia, Oceania, and Africa at 13% each. The Nordic region accounts for approximately 9% of total sales.The company operates 4,101 stores (3,660 attributable to H&M brand) across 81 markets worldwide, the majority of which are leased. Online sales contributed slightly above 30% of total group revenue in financial 2025 .
74GF Score

Get the complete analysis for STU:HMSB

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€14.87
Price
€14.71
GF Value